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The number of debit card transactions increased by 48 per cent in financial year 2009, compared to an increase of 12.7 per cent for credit cards in the year
Debit card volumes grew by 44.6 per cent, whereas credit cards saw a volume growth of 13.7 per cent for the same period, says the Reserve Bank of India’s data.
Debit card transactions showed an increase of 88.6 per cent, against a rise of 34.5 per cent for credit cards for the quarter ending March In value terms, daily transactions through debit cards increased by 73.4 per cent vis-à-vis an increase of 24.8 per cent in credit card transactions
Why MasterCard should promote Debit Cards in India?
India has become the largest market for Visa debit and pre-paid cards in Asia-Pacific
Even in terms of total transaction, India is among the top three destinations in the region, accounting for about 62 per cent of the total debit and prepaid card transactions.
“ In India, debit or pre-paid programs have have shown good consumer take-up and at the end of last year, seven out of 10 Visa cards in India were debit or prepaid,” Visa International Asia Pacific country manager South Asia Santanu Mukherjee said.
MasterCard needs to cut into this existing market share of Visa.
Maintain the position that Citibank Debit Cards are the most exciting way to shop. The various offers that come with the card are testimony to this
Increase Debit card usage for NTBs during the campaign period and drive home the proposition - Citibank Debit cards are the best way to spend . This is specially targeted to customers who are inactive on the Debit card usage
The more they use their Citibank Debit cards for purchases, the more chances they have in the lucky draw