Saint Gobain

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Saint Gobain

  1. 1. Google Adwords Campaign March 2010
  2. 2. Campaign Objective <ul><li>To increase the web-presence through SEM – Search Targeting and Content Targeting </li></ul><ul><li>by applying the Adwords tool. </li></ul>
  3. 3. Campaign Highlights Architects, Interior Designers, Builders, Women (Age group 18 to 40) <ul><li>Opting for Saint-Gobain Mirrors would offer </li></ul><ul><ul><li>Superior Clarity mirrors </li></ul></ul><ul><ul><li>Distortion free mirrors </li></ul></ul><ul><ul><li>Durable mirrors </li></ul></ul><ul><ul><li>Eco-friendly mirrors </li></ul></ul>Google sponsored links and Google partnered sites
  4. 4. Google Advertising Concepts Phase I Phase II
  5. 5. Search Marketing <ul><li>Serving adverts targeted specifically around a chosen set of keywords e.g. “Mirrors Online” </li></ul><ul><li>ROI based advertising - Pay only for clicks </li></ul><ul><li>Ranks ads based on a combination of both relevance and bid price </li></ul><ul><li>Ads displayed on the Google page as sponsored links next to natural search results </li></ul>Targeting clients when they are searching for you Phase I
  6. 6. User types in a search query on Google Search The text ad is displayed on Google search results page under “Sponsored Links” User clicks on the ad and is brought to the relevant landing page
  7. 7. Keywords
  8. 8. Text Adverts Durable Glass Mirrors Looking for durable mirrors? Your search ends at Saint-Gobain in.saint-gobain-glass.com Wall mirror to smile back Perfect to stare yourself on wall Contact Saint-Gobain’s Wall mirrors in.saint-gobain-glass.com World class mirrors Presenting the finest wall mirrors Saint-Gobain’s specialty mirrors in.saint-gobain-glass.com
  9. 9. Strategic Bathroom Mirror Beautiful and durable vanity Mirror Specialty Mirrors from Saint-Gobain in.saint-gobain-glass.com Widest range of Mirrors Mirrors for every need Widest mirror range at Saint-Gobain in.saint-gobain-glass.com Choose mirrors online Saint-Gobain is online Visit us to pick our mirrors in.saint-gobain-glass.com
  10. 10. Looking for Mirrors? Best mirrors for your home Choose Saint-Gobain in.saint-gobain-glass.com Best Home mirrors Glass so real Glass so clear in.saint-gobain-glass.com Clear Home Mirrors Combine various glass functions to suit all your glass needs in.saint-gobain-glass.com
  11. 11. Contextual Targeting <ul><li>Reach across 30,000 partnered sites </li></ul><ul><li>Ads shown only on relevant websites </li></ul><ul><li>67% Reach of Internet Users </li></ul><ul><li>Single buy in – reaching the 30k sites is as easy as checking a box! </li></ul><ul><li>Delivered in a number of formats – text, image and video </li></ul>Targeting clients when they research for services Phase II
  12. 12. Websites for Contextual Targeting
  13. 13. Your GIF Banner Here
  14. 14. Your GIF Banner Here
  15. 15. Your GIF Banner Here
  16. 16. Your GIF Banner Here
  17. 17. Your GIF Banner Here
  18. 18. Your Static Banner Here
  19. 19. Your Static Banner Here
  20. 20. Your Static Banner Here
  21. 21. Your Static Banner Here
  22. 22. Your Static Banner Here
  23. 23. GIF Banners Static Banners
  24. 24. Thank You

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