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Saint Gobain
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Saint Gobain






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Saint Gobain Saint Gobain Presentation Transcript

  • Google Adwords Campaign March 2010
  • Campaign Objective
    • To increase the web-presence through SEM – Search Targeting and Content Targeting
    • by applying the Adwords tool.
  • Campaign Highlights Architects, Interior Designers, Builders, Women (Age group 18 to 40)
    • Opting for Saint-Gobain Mirrors would offer
      • Superior Clarity mirrors
      • Distortion free mirrors
      • Durable mirrors
      • Eco-friendly mirrors
    Google sponsored links and Google partnered sites
  • Google Advertising Concepts Phase I Phase II
  • Search Marketing
    • Serving adverts targeted specifically around a chosen set of keywords e.g. “Mirrors Online”
    • ROI based advertising - Pay only for clicks
    • Ranks ads based on a combination of both relevance and bid price
    • Ads displayed on the Google page as sponsored links next to natural search results
    Targeting clients when they are searching for you Phase I
  • User types in a search query on Google Search The text ad is displayed on Google search results page under “Sponsored Links” User clicks on the ad and is brought to the relevant landing page
  • Keywords
  • Text Adverts Durable Glass Mirrors Looking for durable mirrors? Your search ends at Saint-Gobain in.saint-gobain-glass.com Wall mirror to smile back Perfect to stare yourself on wall Contact Saint-Gobain’s Wall mirrors in.saint-gobain-glass.com World class mirrors Presenting the finest wall mirrors Saint-Gobain’s specialty mirrors in.saint-gobain-glass.com
  • Strategic Bathroom Mirror Beautiful and durable vanity Mirror Specialty Mirrors from Saint-Gobain in.saint-gobain-glass.com Widest range of Mirrors Mirrors for every need Widest mirror range at Saint-Gobain in.saint-gobain-glass.com Choose mirrors online Saint-Gobain is online Visit us to pick our mirrors in.saint-gobain-glass.com
  • Looking for Mirrors? Best mirrors for your home Choose Saint-Gobain in.saint-gobain-glass.com Best Home mirrors Glass so real Glass so clear in.saint-gobain-glass.com Clear Home Mirrors Combine various glass functions to suit all your glass needs in.saint-gobain-glass.com
  • Contextual Targeting
    • Reach across 30,000 partnered sites
    • Ads shown only on relevant websites
    • 67% Reach of Internet Users
    • Single buy in – reaching the 30k sites is as easy as checking a box!
    • Delivered in a number of formats – text, image and video
    Targeting clients when they research for services Phase II
  • Websites for Contextual Targeting
  • Your GIF Banner Here
  • Your GIF Banner Here
  • Your GIF Banner Here
  • Your GIF Banner Here
  • Your GIF Banner Here
  • Your Static Banner Here
  • Your Static Banner Here
  • Your Static Banner Here
  • Your Static Banner Here
  • Your Static Banner Here
  • GIF Banners Static Banners
  • Thank You