Ten Tips Sam’s Blog Profitability for

Background : 100% of my income comes from my blog I’m not a coder, developer or journalist I make between $800-$4k/mo 90% comes from Banner Ads. I like what I do

100% of my income comes from my blog

I’m not a coder, developer or journalist

I make between $800-$4k/mo

90% comes from Banner Ads.

I like what I do

Tip One : Pursue your bliss Dailywireless.org Started in 2002 No revenue No dependents No risk

Dailywireless.org

Started in 2002

No revenue

No dependents

No risk

Tip 2: Focus Know your strengths and weaknesses I aggregate & contextualize Edit and illustrate Link to variety of sources & opinions

Know your strengths and weaknesses

I aggregate & contextualize

Edit and illustrate

Link to variety of sources & opinions

Tip 3: Readers first Clear and direct I avoid opinions Create an interesting topical mix Provide big picture & context

Clear and direct

I avoid opinions

Create an interesting topical mix

Provide big picture & context

Tip 4: Conserve Time & Money Aggregation is fast & cheap I don’t tweet, moderate or report I work 6-10 hrs/day Techmeme, RSS, Google & Yahoo provide leads Don’t spend money

Aggregation is fast & cheap

I don’t tweet, moderate or report

I work 6-10 hrs/day

Techmeme, RSS, Google & Yahoo

provide leads

Don’t spend money

Tip 5: Don’t Give Up Make it personally satisfying AdSense provided initial revenue Banners now provide 90% Be realistic Be flexible

Make it personally satisfying

AdSense provided initial revenue

Banners now provide 90%

Be realistic

Be flexible

Tip 6: Negotiate Rates My rates show double what I expect Some advertisers will pay it Niche blog better than mass market Product-oriented better than no product Expensive products better than cheap products I charge between $23 CPM and $.03

My rates show double what I expect

Some advertisers will pay it

Niche blog better than mass market

Product-oriented better than no product

Expensive products better than cheap products

I charge between $23 CPM and $.03

Tip 7: SEO Rules I’m not a SEO expert, but: Google provides more than ½ my traffic Junk Ads kill ranking Links improve ranking I missed Facebook, Twitter, Social web, geolocation, and mobile Nobody’s perfect

I’m not a SEO expert, but:

Google provides more than ½ my traffic

Junk Ads kill ranking

Links improve ranking

I missed Facebook, Twitter, Social web, geolocation, and mobile

Nobody’s perfect

Tip 8: Be Flexible Moved to Wordpress Created backup site Changed focus from MetroFi to WiMax and Cellular Added Kindle support Try new stuff (print, widgets, etc)

Moved to Wordpress

Created backup site

Changed focus from MetroFi to WiMax and Cellular

Added Kindle support

Try new stuff (print, widgets, etc)

Rule 9: Have Fun You’re not going to get rich Your blog will reflect you Need professional advise? Don’t ask me. Just do it.

You’re not going to get rich

Your blog will reflect you

Need professional advise? Don’t ask me.

Just do it.

Rule 10: Break the rules! Create your own Do what you want Time is better than money

Create your own

Do what you want

Time is better than money

Sam Churchill www.dailywireless.org [email_address]

Sam Churchill

www.dailywireless.org

[email_address]