Evaluation question 5
How did you attract/address your audience?
By Halimat Dada
Research and planning
• For our research and planning we interviewed 4
teachers, 2 of which were in our target audience. The
two over 35 female teachers we interviewed helped us
quite a lot although one of them doesn’t watch thriller
movies at all which was quite disappointing, but the
other teacher gave us good feedback on what the
audience would like to see and what they will be
expecting for us to add to our production such as
enigma and for it to be fast paced and intriguing .
• This helped us a lot because it gave us more ideas on
our production and it also helped because we realised
not all our ideas were suitable for our production.
Questions we asked
• What is your favourite movie from the thriller
• What do you like best about thriller movies?
• Who is your favourite actor/actress from thriller
• Do you watch thriller movies regularly and why?
• Would you choose thrillers over any other genre
• Does gender really matter?
How did these questions have an impact
on addressing our target audience?
We asked what their favourite movies were from the thriller genre, we asked this
question to know the kind of thriller films our target audience will like to watch.
The answers they gave us which were Captain Phillips, Gravity and Hitchcock
movies which made us research the sub genre we would like to go into whether it
would be conspiracy thriller, crime thriller, disaster thriller, mystery thriller, political
thriller, psychological thriller, supernatural thriller, techno thriller and suspense
thriller. We decided to choose suspense thriller because we thought it would be
suitable to our plot and to our target audience. The response from the three
teachers we asked was they watch thrillers and just watched one recently which
was positive news. By the teachers giving us names of thriller films they watched
recently gives an idea and makes us want to refer and aspire to them. We then
asked what they like best about thriller films and they said the enigma, suspense
and tension involved in thriller films which influenced our production because our
production consists of a lot of enigma, suspense and tension. We also asked them
if gender really matters simply because our production is a female dominated film.
The response was they wouldn’t mind what gender it was as long as it had
suspense, enigma and tension. We also stayed away from the stereotypical types
of thriller/suspense films which would be having a girl as the victim and having the
men as the saviours. we also did not have any romance involved.
What will the audience be intrigued about
When we were done with all the research and planning we thought enigma, tension and
suspense could intrigue the audience.
The audience will be intrigued with amount of enigma we have in our film opening because
there is a lot of tension and suspense. Enigma is also very common in thriller films because it
leaves the audience wanting more and to want to see what's next. We showed enigma
through Effie laying on the floor right at the beginning, this also leaves the audience hooked
because we do not reveal who the killer is makes them think who the killer was. Effie laying
on the floor in the cellar with blood on her neck makes the audience wonder what happened
to her and why she is there . We also added a scene where Effie laughs to show what a good
person she was before she died and we also added all her friends in the scene to show what
a life she had; how great it was.
The music and lighting helps the audience be intrigued because we used a crow noise to add
a sense of wilderness to show she is alone when she is dead and low key lighting downstairs
to show how dark it would be in there and a torch of light to show the…. Space in there and
high key lighting in the bedroom to show the light in her life at the moment. The contrast
between the bedroom light and the cellar light is made very clear for the audience.
The blood on Effie's neck will make the audience more intrigued because it adds a source of
element to our production.
We also gathered the audience will be intrigued into fast paced and exciting films that is why
we had cuts of Kate’s eyes at the end to give a sense of excitement and a spooky feel. We
edited kates eyes to black and white to connote …. We used a various amount of camera
shots such as long shot, close up, point of view, extreme close up and high angle shot to
make the audience feel like they are involved the film. The title in our production builds
tension as the film starts and also establishes the genre.
Promotion of our film
• We would promote our film through
advertisements, trailers, website, TV, YouTube
and social networks such as Twitter, Facebook
• Our target audience(females over 35) would
watch the film in either a cinema or just buy a
DVD to watch at home with their loved ones.
Pictures of promotion
This will be insights
• How did you attract/address your audience?
• In conclusion, I would say we attracted/addressed our
audience through the use of enigma and the use of CLAMPS
and MELCS. After all the research and planning, we decided
the most important element was enigma, we knew this
through the research questions we did.