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Evaluation q4


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  • 1. Evaluation Q4 - How did you use media technologies in the construction, research, planning, and evaluation stage? By Rachel Brent
  • 2. Planning
    • During this stage of planning and research I used a number of different programmes;
  • 3. I used YouTube within my planning to access different music videos so I could relate and examine different videos with the Hip-Hop convention. I used Blogger to record all of the work and process of creating my music video throughout. I used it for planning, research, construction and evaluation. This I found to be a good programme as it also allowed me to keep organised and access all my work in one place at one time.
  • 4. Prezi is a website which allows you to create a mood board from your genre. I used this to create a mood board for the genre of Hip-Hop. I have used slide share to present my presentations throughout my blog. I found this very useful as it was not only an easy and simple way of displaying information but was also using different medias throughout my blog.
  • 5. Word has been very useful throughout the process of my blog I used it to keep records of things such as risk assessments and also blog posts when the internet was not available to me. I used Excel to record the results of the numerous questionnaires I have done. I decided to post them on my blog as graphs and Excel allowed me to do this. I used PowerPoint to create my work before turning it into a slide share.
  • 6. I have used Google a lot throughout, I have used it as a search engine as I have been researching different videos and digipak’s in the genre of Hip-Hop. I have also used it to research history and pictures for my mood board.
  • 7. Construction
  • 8. I used the Panasonic HDC - SC700 camera for most of my filming this was because I decided to shoot on the green screen as this would allow me to have whatever background I wanted to have. I also used this as it enabled me to change the zoom of the shot so I could film a mid shot and still be able to change it to a close up. Although most of my shots where filmed in HD I did use the normal Panasonic NVGS500 to film parts. One part I filmed with this camera is the shots of the artists against the brick wall.
  • 9. I used a tripod when filming. This was so I could get a steady shot with no sharp unwanted movements. Not only did I want steady shots it was in some case a convention of a music video. Although one of my shots is handheld this means you don’t use a tripod and the camera is meant to jump around a bit. I used this camera to take pictures of things such as location and artists. I was also able to download these pictures onto the computer where I could add them onto my blog.
  • 10. Construction
  • 11. Premiere Pro is a time-line based video editing software application. Which allows people to create graphic designs, video editing and web development. I used it to edit my video. To finish off my video I used After Effects to recreate the writing shots in more detail and make them look more professional. I used a Mac book computer to edit my music video as they are very professional and quick. Also Premiere Pro works really well on them. I used Photoshop for my ancillary tasks to create my magazine advert and CD cover. This gave them the finish and look I was looking for.
  • 12. Black and white To get the effect I wanted which was Black & White I went into Video Effects then onto Image Control and then Black & White.  Then I clicked onto Black & White then dragged it onto the clip I wanted to change into black and white. After you have done that it should come up in effect controls under Video controls.
  • 13. Flashing lights I used After Effects to create the right effect I wanted with the flashing lights this was something I did this in post production as it was going to take quite a while and I wanted to be as professional looking as possible. This was the video I based this idea on – All Of the Lights.
  • 14. Ancillary Tasks I used Photoshop to create my ancillary tasks; magazine advert and digipak, I did this because I feel that Photoshop gives a professional look that for exam paint wouldn’t give.
  • 15. Evaluation
    • For my evaluation I used much of the same software as I did during Research and Planning…
    • Blogger was used to upload and embed videos and images, but also audio files and my completed video
    • I used YouTube and Facebook to circulate my video to my target audience. This allowed me to collect feedback from my target demographic.
    • I also used Microsoft Word to design a questionnaire for my target audience.