iPhone App Presentation- A comprehensive overview for the recruitment industry


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Find out exactly how AllTheTopBananas can assist your mobile strategy, by joining the leading jobs websites in the mobile recruitment field.

AllTheTopBananas create and build iPhone applications for the recruitment industry, and are Global leaders in mobile technology.

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iPhone App Presentation- A comprehensive overview for the recruitment industry

  1. 1. The online job technology experts iPhone application development from AllTheTopBananas. www.allthetopbananas.com Kris Clare , Sales Manager Tel: 07717 811 295, Email: [email_address]
  2. 2. Mobile Internet will be bigger than Desktop Internet by 2014 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf Mobile Internet Growth
  3. 3. The iPhone becomes the ‘must have’ Apple device Quarters from launch http://www.slideshare.net/ravenme/kleiner-perkins-ifund-presentation-at-iphonedevcamp-3 Millions of units sold
  4. 4. <ul><li>Nearly one third of all Mobile Traffic is from an iPhone. </li></ul><ul><li>There are over 185,000 iPhone Apps available to download. </li></ul><ul><li>Worldwide over 60m iPhone or iTouch devices have sold. </li></ul><ul><li>2bn apps have been downloaded </li></ul><ul><li>1m iPads sold in 2 weeks </li></ul><ul><li>Job seekers are looking for Apps- Typing keywords, browsing and searching just like using Google. </li></ul>Mobile Internet growth
  5. 5. Candidate Research Results <ul><ul><li>Candidates with an iPhone use Mobile Internet a lot! </li></ul></ul>
  6. 6. ATTB Candidate Research into Mobile Job seeking <ul><ul><li>Our job seeker survey into Mobile job seeking behaviour, conducted in May 2010, rendered the following results : </li></ul></ul><ul><ul><li>100% of candidates with an iPhone have downloaded apps. </li></ul></ul><ul><ul><li>81% of candidates use AppStore or equivalent as main search for apps. </li></ul></ul><ul><ul><li>4% of candidates download apps from website links. </li></ul></ul><ul><ul><li>4% of candidates download apps based on word of mouth . </li></ul></ul>
  7. 7. A look at the iTunes App Store… The AppStore is a Marketing Channel . A place for your brand to be seen by new and existing job seekers. The AppStore has over 58 million users Worldwide. 280 million apps were downloaded in December 2009 alone.* One of many places in the app store your brand will be exposed *http://gigaom.com/2010/01/12/the-apple-app-store-economy/
  8. 8. Advertising potential within the AppStore Your application will have a dedicated page within the AppStore, complete with a detailed product description and screenshots of your application. Job boards we work with have seen 300% mobile traffic growth after launching an app in Apple AppStore.
  9. 9. Your iPhone application: Feature Overview <ul><li>•  Fully featured search: </li></ul><ul><li>•  Search by keyword / job title </li></ul><ul><li>•  Filter by salary </li></ul><ul><li>•  Filter by distance in miles </li></ul><ul><li>•  Input town </li></ul><ul><li>• ‘ Find me’, auto location service </li></ul><ul><li>•  Saved Search </li></ul><ul><li>•  Search powered by Banana Job Search Engine </li></ul><ul><li>•  One touch search </li></ul><ul><li>•  Order results by: </li></ul><ul><ul><li>•  Nearest </li></ul></ul><ul><ul><li>•  Newest </li></ul></ul><ul><ul><li>•  Relevance </li></ul></ul><ul><li>•  Favourite / Saved jobs </li></ul><ul><li>•  View detailed summary of job </li></ul><ul><li>•  View full job on Job Board web page or on App (configurable option) </li></ul><ul><li>•  Advice section driven by RSS or web links </li></ul><ul><li>• ‘ More’ section promoting related job board web pages such as ‘Jobs By Email’ </li></ul><ul><li>•  All web page browsing is inside the app with one touch return to results. </li></ul>
  10. 10. Search and Filter jobs from Anywhere The Search The Results The Job Details The live Apply Page Jobseekers can search and filter from anywhere. They are encouraged to apply from their PC / Mac
  11. 11. Core functionality is search and filter, added value is promoting the advice you carry on your website. Previous searches Links to your site or RSS of your blog Advice for the jobseeker Promote your services A look at the application…
  12. 12. <ul><li>The ‘advice’ and ‘more’ sections can be fully customized. The name of the section may be changed, IT Job Board have ‘Blog’ instead of ‘Advice’. </li></ul><ul><li>Each section can either contain Web Links or RSS. </li></ul><ul><li>Web Links take the user to a web page, whilst remaining in the application. </li></ul><ul><li>RSS can show multiple RSS feeds then the associated headlines drilling down to the article copy. </li></ul><ul><li>The Web Links or RSS feeds are app settings taken from the web. This means they can be instantly changed or updated without requiring a new application to be deployed. </li></ul>‘ Advice’/ ‘More’ Sections of your application
  13. 13. The diagram below illustrates the system overview of the iPhone application end to end. The iPhone application exploits AllTheTopBananas.com Job Search Engine to provide a powerful search facility including Salary, Location and Keywords. The results can be ordered based on nearest, relevance and newest. Results are only returned that are relevant to the keywords and filters. Technical Spec: iPhone Architecture RSS or Webpage Links for advice section etc. Job Board Website Job Data Allthetopbananas.com Job Search Engine Search Query Job Results Customer systems exposed via RSS / HTML over HTPP and Job Data in XML via FTP Proprietary job search engine powering Allthetopbananas.com. Systems mainly written on the MS Stack. The job import process parses job adverts / location fields to provide Geo Coordinates. These are used to provide a radius search. iPhone Client written in Objective C using CoCo UI and following Apple HCI Guidelines. Server communication over 3G or Wifi using HTTP.
  14. 14. Promotion, Promotion, Promotion <ul><li>An application can be downloaded in two ways… </li></ul><ul><li>Via AppStore in iTunes on a computer. </li></ul><ul><li>Via AppStore on the iPhone. </li></ul><ul><li>There is no other, legal, method. </li></ul><ul><li>To promote your application there are a few options… </li></ul><ul><li>Hotlink to the app page on iTunes. This provides the user a call to action to download the application. The user has to have iTunes installed for this to work. </li></ul><ul><li>Link to a webpage which has screenshots of the app and description. This enables people at work to look at your app, but there is no download call to action – except linking to iTunes. </li></ul><ul><li>Pay Apple: expensive and not readily available. </li></ul><ul><li>Whichever option you choose, the key is to shout about it everywhere to everyone – Facebook, Twitter, e-marketing etc. It is CRITICAL to launch all the marketing at once as soon as the app goes live. The first few weeks of download rates will set where in the AppStore the app ranks, for quite some time. The higher you are, the easier it is to stay there. </li></ul>
  15. 15. A few of our ideas for future development… Push notification job alerts Maps showing jobs Call me button Maps to select search area Augmented jobs Links to videos Quick Apply Rate the job – is it perfect for me Read up on company stocks etc Similar Jobs
  16. 16. 2010 planned mobile developments… <ul><li>Allthetopbananas.com Mobile Road Map for white labeled Job Board applications: </li></ul><ul><ul><li>Q2 </li></ul></ul><ul><ul><ul><li>Launch iPad App </li></ul></ul></ul><ul><ul><ul><li>Enhancements on iPhone app. </li></ul></ul></ul><ul><ul><ul><li>Google App </li></ul></ul></ul><ul><ul><li>Q3 </li></ul></ul><ul><ul><ul><li>Launch Blackberry app </li></ul></ul></ul><ul><ul><ul><li>M Sites </li></ul></ul></ul><ul><ul><li>Q4 Launch Windows Mobile 7 app </li></ul></ul><ul><li>See more information: </li></ul><ul><li>http://www.allthetopbananas.com/MediaPack/Technology.aspx </li></ul>
  17. 17. www.allthetopbananas.com Thank You for your time.