Business Development      ProposalSamaresh Web Solutions
Samaresh Web Solutions                                                    Expanding Your Web Presence!                    ...
Samaresh Web Solutions                                                     Expanding Your Web Presence!                   ...
Samaresh Web Solutions                                                            Expanding Your Web Presence!            ...
Samaresh Web Solutions                                                            Expanding Your Web Presence!            ...
Samaresh Web Solutions                                                         Expanding Your Web Presence!               ...
Samaresh Web Solutions                                                     Expanding Your Web Presence!                   ...
Samaresh Web Solutions                                                           Expanding Your Web Presence!             ...
Samaresh Web Solutions                                                        Expanding Your Web Presence!                ...
Samaresh Web Solutions                                                              Expanding Your Web Presence!          ...
Samaresh Web Solutions                                                         Expanding Your Web Presence!               ...
Samaresh Web Solutions                                                     Expanding Your Web Presence!                   ...
Samaresh Web Solutions                                                        Expanding Your Web Presence!                ...
Samaresh Web Solutions                                                          Expanding Your Web Presence!              ...
Samaresh Web Solutions                                                          Expanding Your Web Presence!              ...
Samaresh Web Solutions                                                          Expanding Your Web Presence!              ...
Samaresh Web Solutions                                       Expanding Your Web Presence!                                 ...
Samaresh Web Solutions                                                                  Expanding Your Web Presence!      ...
Samaresh Web Solutions                                                       Expanding Your Web Presence!                 ...
Samaresh Web Solutions                                                       Expanding Your Web Presence!                 ...
Samaresh Web Solutions                                                      Expanding Your Web Presence!                  ...
Samaresh Web Solutions                                                                 Expanding Your Web Presence!       ...
Samaresh Web Solutions                                                       Expanding Your Web Presence!                 ...
Samaresh Web Solutions                                                       Expanding Your Web Presence!                 ...
Samaresh Web Solutions                                                        Expanding Your Web Presence!                ...
Samaresh Web Solutions                                                        Expanding Your Web Presence!                ...
Samaresh Web Solutions                                                           Expanding Your Web Presence!             ...
Samaresh Web Solutions                                                   Expanding Your Web Presence!                     ...
Samaresh Web Solutions                                                         Expanding Your Web Presence!               ...
Samaresh Web Solutions                                                                   Expanding Your Web Presence!     ...
Samaresh Web Solutions                                                                 Expanding Your Web Presence!       ...
Samaresh Web Solutions                                                       Expanding Your Web Presence!                 ...
Samaresh Web Solutions                                                       Expanding Your Web Presence!                 ...
Samaresh Web Solutions                                                         Expanding Your Web Presence!               ...
Samaresh Web Solutions                                                        Expanding Your Web Presence!                ...
Samaresh Web Solutions                                                                Expanding Your Web Presence!        ...
Samaresh Web Solutions                                                                  Expanding Your Web Presence!      ...
Samaresh Web Solutions                                                                Expanding Your Web Presence!        ...
Samaresh Web Solutions                                                        Expanding Your Web Presence!                ...
Samaresh Web Solutions                                Expanding Your Web Presence!                                Tel: (+9...
Samaresh Web Solutions                                                           Expanding Your Web Presence!             ...
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Business Development Proposal

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The purpose of this proposal is to assist the Merchants with marketing, lead generation and business development ideas.

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Business Development Proposal

  1. 1. Business Development ProposalSamaresh Web Solutions
  2. 2. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coOverview1. Introduction2. Creating an “Ideal Client” Profile- A client who actually want our services- A client who can pay for those services- A client who will work well with us3. Niche Market Research- Generating Niche Market Ideas- Purchasing Keyword-rich Domains- Setting up an Hosting Account4. Creating a Blog site and a Lead Magnet- Blogging on target market niche- Creating a Good Lead Magnet- Purchasing an Email Marketing System5. Two Places to Drive Traffic- Blog Traffic- Lead Magnet TrafficBusiness Development Proposal Page 2
  3. 3. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co6. Blog Traffic Sources- Twitter- Facebook- YouTube- Guest Posting- Blog Commenting- SEO- Social Bookmarking7. Lead Magnet Traffic Sources- Pay Per Click ( PPC )- Facebook Ads- Article Marketing- Web 2.0- Affiliate Programs or CPA ( Cost Per Action )- Banner Advertising- SEO8. Understanding the Big Picture- Your Blog- Lead Magnet- The Email Sequence- The Offer9. Cost to the Company10. Terms & ConditionsBusiness Development Proposal Page 3
  4. 4. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coIntroductionsThe purpose of this Business Development proposal is to assist the prospect client withmarketing, lead generation and business development ideas. (You can get 95% of your clients from internet marketing)Business Development Proposal Page 4
  5. 5. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coCreating an “Ideal Client “ProfileCreating a profile of what we consider to be an ideal client is a very interesting exercise, andcan provide great insight as to what direction we should be taking in businessThis process will help us become choosier about the prospects and clients we wish to dealwith, as our business grows.An ideal client comprises: • A client who wants our services • A client who can pay for those services • A client who will work well with us.A Client who actually want our servicesFirst, we want clients who actually want our services. Therefore we can refine the question toapply to people or organizations that actually need our servicesYou may want to refine this even more by focusing on those small-to medium-sized businesseswithin our geographic area such Melbourne, Victoria, Australia.A Client who can pay for those servicesIt’s fantastic to have a long list of prospects; however, if they can’t pay, then that list isworthless. You’ll need to qualify prospects, and ensure they can actually afford our services orproduct—and we have to do this early on.A Client who will work well with usIt’s a harder expectation to define—clients who will work well with you. If you have a feeling that aprospect is going to be more trouble than they’re worth, consider strategies to avoid that projectBusiness Development Proposal Page 5
  6. 6. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coSWS - Services To Be Performed 1. Describing and categorizing target markets 2. Understanding fully “What they do & Where to find them? “ 3. What their most pressing problems are 4. How they will benefit from our solutionBusiness Development Proposal Page 6
  7. 7. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coNiche Market ResearchWhen you know your business model and the target market, it’s time to generate a bunch ofideas for the Market you’re going to attack ie 1. Creating online contents for your blog site. 2. Creating an e-book or information productBusiness Development Proposal Page 7
  8. 8. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coGenerate Niche Market IdeasThe first step of finding a niche market is having an innovative and profitable unique businessidea focusing on market segment with less or no competition. A niche market can only be builton an innovative, unique business idea. 1. Using Google Keyword Research tools identifying the potential keywords that and ideal clients will search for when looking online for the solution you offer 2. Also tracking the problem keywords of our target market.When people do a search in Google, they use certain modifiers with the main keyword to find a solution to their problem. 3. Generate hundreds of articles and product Information Ideas by using research tools such as Google Groups, Yahoo Groups, Twitter Search, Magazine Database, Squidoo Top 100 Lenses,Shopping.com Top 100 List, Amazon Bestsellers, Yahoo Buzz, Google Trends , Technorati , My Goals , So You Wanna , eHow , 43 Things , Stumble Upon, Delicious Popular page , Big Boards Forum Directory, Clickbank Marketplace, PayDotCom , Ezine Articles ,WikiHow ,eBayPulse , Google Blogsearch, About & Yahoo AnswersAfter identifying the potential keywords including problem keywords and the article/informationproduct ideas it’s important to use keywords in articles, article titles, title/content of blog posts,your business names and web site urls.Purchasing Keyword-rich Domains 1. Get the dot com version of the domains 2. Find keyword rich domains in the dot versionSetting up an Hosting AccountGet a hosting account that offers:- 1. Unlimited number of web sites hosting 2. Unlimited Bandwidth 3. Wordpress as an option that you can activate when neededBusiness Development Proposal Page 8
  9. 9. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coSWS - Services To Be Performed 1. Creating a progressive potential keywords database of our target markets which can not only be used for content creation but also will be used for SEO and PPC Campaign for 1000’s of keywords 2. Developing Blog content & Information Product strategies such as How-To Articles ,Resource Page, List Posts , Regular Series , Links to Valuable Resources , Interviews , Case Studies , Guest Posts , Freebies, Q&A , Asking Questions, Run a Contest, Video Posts ,Audience Poll etc. 3. Suggesting keyword-rich dot com version domains for creating blogsites for our niche markets 4. Installing wordpress blog themes in the keyword-rich approved domains 5. Structuring the wordpress blogs based on the content development strategiesBusiness Development Proposal Page 9
  10. 10. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coCreating a Blog site & a Lead MagnetBlogs drive most of the organic search traffic and using a blog site as a website platform canserve as a no.1 search marketing tool for your business.Blogging on Target Market Niche 1. Creating a blog that showcases our expertise and offers interactivity 2. Creating interesting, compelling and engaging blog posts by asking questions and encouraging comments 3. Writing about problems we helped a client solve; or new resource we discovered. 4. Carve out a niche topic area where we can really showcase our expertise 5. Spreading the word about every blog postBusiness Development Proposal Page 10
  11. 11. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coCreating a Good Lead MagnetA Lead Magnet is basically nothing more than a free gift that we will be offering to our visitorsas an ethical bribe to get them to enter their personal information into an opt-in form, andsubscribe to your email list.A good Lead magnet could be a number of things. It could be a: • Free Physical Sample of a Product • Free Sample of a Downloadable Product • Free Report • Free ebook • Free PDF • Free Trial Membership to a Program • Free Trial Membership to a Membership Website • Free VideosBusiness Development Proposal Page 11
  12. 12. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coPurchasing an Email Marketing System 1. Getting Sign Up with Email marketing and payment/shopping cart system 2. Preparing to capture our visitor’s contact information 3. Writing a series of 10 auto responder messages 4. Continuing to educate new prospects on what to do 5. Adding an opt-in box to the blog site through email marketing systemIn One Year Blog articles Press Release E-Mail Website Opt in Marketing Database Lead Magnet SiteBusiness Development Proposal Page 12
  13. 13. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coSWS - Services To Be Performed 1. Submitting blog posts 2-3 times per week ,300-500 words per post 2. Working with the sales team and creating client attraction device for your ethical bribe ie LEAD MAGNETS such as eBook, audio, video, Special Reports and any other offers that adds enough value and people will be willing to pay for it. 3. Designing an effective progressive email marketing campaignBusiness Development Proposal Page 13
  14. 14. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coTwo Places to Drive TrafficOur goal is to create a network of traffic that’s pointed at one of these destinations 1. Blogsite 2. Lead Magnet SiteBusiness Development Proposal Page 14
  15. 15. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coBlog TrafficBlog traffic is all about being awesome! Visitors checking out our blog for the first time don’tknow much about us. Perhaps they came because of something they saw on Twitter orFacebook. What we must FIRST do is convince them that we are providing awesome contentson a regular basis. Over a period of time, a steady diet of quality posts will turn a casual readerinto a loyal email subscriber.Lead Magnet TrafficOther types of traffic work best with a lead magnet. These are the people who’ve already“consumed our content” on another site and then go to a lead magnet site because we areoffering something for free. Basically these visitors are already “presold” on the value weprovide. So instead of potentially losing a visitor on our blog, we’ll direct them to a lead magnetpage to get their contact information.Business Development Proposal Page 15
  16. 16. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coBlog Traffic SourcesA blog is about giving great content and being social. Our job is to create content on a numberof brand channels (YouTube, Facebook, guest posting, etc.) and network with people who sharesimilar interests. These two activities will get a lot of people to visit our blog.The following ways we are going to adopt for promoting our blog:-Using Twitter for Content MarketingAs with a blog, Twitter is about being helpful and interesting to the people who followyou. Provide links to the best content you’ve created.In addition to sending traffic to a blog, use Twitter to direct people to additional contentchannels on places like Facebook, YouTube and sites where we’ve guest postedBusiness Development Proposal Page 16
  17. 17. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coSWS - Services To Be Performed 1. Knowing what actually to tweet 2. Scheduling tweets 3. Building a followers list 4. Un follow People On TwitterBusiness Development Proposal Page 17
  18. 18. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coCreating Facebook Landing PagesLike Twitter, Facebook is about interacting with people in our niche. The only marketing weshould do on this site is to link to content we’ve created. Otherwise, use Facebook as a way tonetwork and get to know people.One of the cool features that Facebook offers is a Landing Page. This is a special page that’sshown to anyone who isn’t a fan of you. You can customize the look of the landing page andcreate something that really gets noticed. You want to make sure your landing page isinteresting enough that people will choose to “like” you.Here are four excellent landing pages examples:Chris Guillebeau’s Art of Non-Conformity (AONC): This page gives a little background on Chris. Plus it hasa right hand column where you can join his email list, follow him onTwitter, buy his products and check out his blog. HIs FB landing page is designed togive a broad introduction into the “AONC Brand.”Gary Vaynerchuck: Gary V has an interesting landing page that is literally a map of his life. It’s an interactivecartoon; complete with images of Gary and some of his major accomplishments. Then when you click over aspecific area of the map, it links to theplace where you can access this piece of content.Ryan Deiss: Ryan is another person who uses a giant image. Here he offers a 90% off coupon on a product ifyou “like” his Fan Page. This is a great example of using anoffer to get more fans.Tim Ferris: Tim’s FB landing page is another free offer. Here he gives away a free chapter of his new book asa way to entice followers.Business Development Proposal Page 18
  19. 19. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coBut, here’s the process for creating your own Landing Page:#1 – Creating a Lead Magnet#2 – Sign up with North Social. This site offers a number of Facebook applications.Specifically they manage the process where fans can download and share your freebie offer.Plus they have a few tools such as Deal Share, Sweepstakes, First Impression, Fan Offers, SignUps, Show & Sell and more that help your page go viral.#3 – Landing Page Design. Designing a landing page that offered our Lead Magnet while alsomaking sure the Share button was part of the overall design. That way if someone likes ouroffer, he or she can easily link to it on their wallSWS - Services To Be Performed 1. Creating required facebook landing pages 2. Associating Lead Magnets with the landing pages for increasing fans 3. Promoting the Facebook landing pages 4. Researching and developing other facebook marketing strategiesBusiness Development Proposal Page 19
  20. 20. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coGetting REAL Results with YouTubeAccording to Internet Marketing experts, 2011 is a going to be the year of video marketing!With YouTube, you can create an avalanche of traffic by creating small videos that solve micro-problems in your niche.This traffic method differs from others because you’ll be promoting both your blog AND our leadmagnet page. YouTube is an excellent way to give quality content while reselling your freereport. But you also want people to know about your blog.So we have to promote both Blogsite & Lead Magnet site in our videos.Creating YouTube Videos & Mini CommercialsOur YouTube strategy involves creating LOTS of content within our niche. Finding smallproblems that people have and create a video for each one. Within each clip, we have to makesure to include a “mini-commercial” that advertises our free report or any other offersThe way you get traffic from videos is to have a mini-commercial embedded in your videos.These are slides that are briefly shown in the clip that advertise a free report.Business Development Proposal Page 20
  21. 21. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coSWS - Services To Be Performed 1. Creating videos with great contents that shows our expertise 2. Creating video presentation of our products 3. Creating an Videos with Mini Commercials 4. Creating Dedicated Urls for YouTube Videos 5. Increasing YouTube viewsBusiness Development Proposal Page 21
  22. 22. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coGuest PostingGuest posting is one of the best ways to increase traffic to your blogThis traffic method is an excellent way tofind a new audience. Every blog has its own core group of readers. Create great content with a guest post andyou’ll get a lot of new visitors checking out your blog for the first time.SWS - Services To Be Performed 1. To make sure that the blog is ready for new visitors 2. Finding blogs for guest posting 3. Contacting A-List bloggers 4. Creating and submitting one guest post per weekBusiness Development Proposal Page 22
  23. 23. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coBlog CommentsCommenting on other people’s blogs is another way to hijack an audience. This is especiallytrue if you’re leaving thought-provoking remarks that get people’s attentions.Proper blog commenting is a lot more than going to your favorite five blogs and leavingdaily commentsSWS - Services To Be Performed 1. Finding interesting blog posts for commenting. 2. 20 solid comments each day 3. Focusing on Comment Types : Funny, The Argument/Debate , Furthering the Conversation , Answering a Question , Input your opinion , Ask questions , what comments need to be, Giving respect to website owner/administrator , Saying something constructive etcBusiness Development Proposal Page 23
  24. 24. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coSearch Engine OptimizationCreate enough content and people will find you through the search engines. The trick is to“hook” a visitor and get them coming back for more. My advice is to create an enticing leadmagnet and provide multiple sections on your blog for people to subscribe to an email list.SWS - Services To Be Performed 1. Keyword Research 2. SEO friendly Blog designs 3. Each blogpost On Page SEO 4. Each blogpost SEO copywriting 5. Link Building CampaignBusiness Development Proposal Page 24
  25. 25. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coSocial BookmarksSites like Stumble Upon, Digg, and Delicious are another place to advertise your content. Thesesites are a big popularity contest. The more people that “vote” for your stuff, the more visitorsyou get. Once again this comes down to creating great content and networking with like-mindedbloggers.SWS - Services To Be Performed 1. Submitting our content in the social bookmaking sites 2. Adding social bookmarking button in each of our blog posts 3. Networking with like minded bloggers 4. Appealing readers to bookmark,vote and share the contents 5. Researching and finding niche in social bookmarkingBusiness Development Proposal Page 25
  26. 26. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coLead Magnet Traffic SourcesAnother place to drive traffic is a lead magnet site. It is highly recommended that you heavilypromote this web destination. In fact, we have to put much more effort in marketing this sitethan you do with a blog.Because it’s much easier to build a list when you offer people two basic choices –Subscribe ordon’t subscribe.With a lead magnet site you leverage techniques like article marketing and PPC to get LOTS ofpeople to subscribe.Marketing through Google AdwordsGoogle Adwords is a Google Service of Sponsored Ads.Create Simple, Effective Ads & Display them on 1. Google Properties 2. Search Partners 3. Content Publishers who are using Google Ad sensePay only if people click your AdsBusiness Development Proposal Page 26
  27. 27. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coPay Per Click (PPC)PPC is the 800 pound gorilla of all the ways to drive traffic to a lead magnet site. The goal hereis to target niche related keyword phrases and send this browsers directly to our Lead MagnetSitePPC or Pay Per Click is the name given to the online search marketing pricing structure, whereadvertiser pays the publishing site/engines such as Google Adwords,MSN Adcenter & YahooSearch Marketing etc each time a prospect clicks on his ad.In other words, the cost of the campaign is based on the number of times a prospect clicked onyour website. Such advertisements usually appear on the search results pages as SponsoredLinks or Listings. Since the advertiser pays for each click that takes the visitor to his site, PPC isalso called CPC or Cost per Click.Business Development Proposal Page 27
  28. 28. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coSWS - Services To Be Performed 1. Understanding the Business Goals your PPC Marketing Campaign needs to achieve 2. Keyword Development 3. Campaign Designing 4. Ad Development 5. Deployment Of the Campaign 6. Management Of the Campaign 7. Tracking & ROIBusiness Development Proposal Page 28
  29. 29. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coFacebook AdsAnother great source of driving highly targeted traffic to our lead magnet site is advertisingusing facebook ads. To harness the value of Facebook advertising, you will need to dedicatetime and resources to test, analyze, monitor and tweak your ads.SWS - Services To Be Performed 1. Setting up your account 2. Facebook Campaign Research 3. Designing your Ads 4. Choosing your target audience 5. Bidding & Budgeting 6. Facebook Landing page creation or Lead Magnert 7. Tracking & ROIBusiness Development Proposal Page 29
  30. 30. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coArticle MarketingArticle marketing is a long-term traffic generation tactic .Writing an ezine article is an excellent way to createinterest for your personal brand. Unfortunately most Internet marketers send traffic directly to a blog, not alead magnet site.Business Development Proposal Page 30
  31. 31. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coSWS - Services To Be Performed 1. Creating a repurposing plan for your articles and implement the plan 2. Writing articles that provides valuable content to your target market 3. Incorporating keywords and lead magnet in the articles 4. Submitting articles in the ezine article directories and other article bank directories 5. Creating ezine template for your email newsletter 6. Inserting articles into the ezine template 7. Sending out our email newsletter via our email marketing systemBusiness Development Proposal Page 31
  32. 32. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coWeb 2.0Sites like HubPages, WordPress.com, Blogger, and Squidoo are great for promoting a leadmagnet site. Again, it’s important to post quality content on these sites. This makes you standout from the people who post generalized, crappy articles.Business Development Proposal Page 32
  33. 33. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coSWS - Services To Be Performed 1. Creating a repurposing plan for your articles and implement the plan 2. Writing articles that provides valuable content to your target market 3. Promoting the lead magnet on those sitesBusiness Development Proposal Page 33
  34. 34. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coAffiliate Programs or CPA (Cost Per Action)Commission based marketing ie giving commission to people or websites referringvisitors/sales.The idea here is to create a lead magnet ie the Offer that promotes premium informationproduct/eBook. Affiliates drive traffic to this lead magnet because they want to make money. Inturn, you drive traffic back to a blog by offering quality content that persuades list subscribersto make a product purchase.Business Development Proposal Page 34
  35. 35. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coSWS - Services To Be Performed 1. Working with the sales team and creating affiliate offers. 2. Joining Affiliate Networks such as NeverBlue.com for promoting our affiliate offers 3. Test and Track Your Affiliate Marketing System 4. Promoting the affiliate offers in the blogsiteBusiness Development Proposal Page 35
  36. 36. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coBanner AdvertisingBanner advertising is the most popular way to promote the lead magnets. That is getting traffic by advertisingusing banner adverts.SWS - Services To Be Performed 1. Creating banner ads for our lead magnets 2. Joining banner advertising network AdBrite.com and uploading our lead magnet banners for promoting our offers 3. Test and Track Your Affiliate Marketing System 4. Promoting our lead magnet banner adsSEODoing SEO for the Lead Magnets are also very much essential. That’s because it’s important to use a leadmagnet site as a web property that’s independent from your blog. So you’ll want to create backlinks and targethigh traffic keywords in your nicheBusiness Development Proposal Page 36
  37. 37. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coUnderstanding the Big PictureIt is important to understand the “big picture” of how all this web traffic relates to one another. A lead magnetsite is an excellent way to build a list while also recycling traffic back to your blog.Please refer to the four crucial boxes on this diagram: 1. Your blog (red box) 2. Lead Magnet (red box) 3. Email Sequence (black box) 4. Offer (green box)Your Blog (Read Box)Business Development Proposal Page 37
  38. 38. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coIn the above diagram you might noticed that most of the traffic is directed to the blog.That’sbecause this site is the primary hub of all your online promotions.Also in the diagram you will see that the blog sends traffic to two places ie lead magnet & theOffer .This is because our primary goal is list building which as that’s the THE best way to reachyour potential clients on the Internet.So it is highly recommend that most of our blogging efforts should be directing toward gettingpeople to subscribe.Furthermore, you’ll also want to send traffic to Affiliate Offers, Your Own Products or DailyCoupons.Lead Magnet (Read Box)Again take a look at the diagram. You will see that there’s a lot of traffic coming in to the LeadMagnet. But the only place you send people is to the email sequence.Either they join your list or they go away.With a lead magnet, your only goal is to get people on your email list. That’s it!The Email Sequence (Black Box)Your list is an asset which can not only be used for your email marketing campaign but also forcreating and strengthening relationships with the quality prospects.Email content is a lot like blogging. You talk about their problems, provide a few solutions andtalk about your own experiences.In addition, you can strengthen this relationship by directing people BACK to specific posts onyour blog that provide lots of value.Naturally, as you interact with subscribers you can recommend your products & services,affiliate offers, daily coupons etcIf your email content is providing value, people WILL check out your offers.Business Development Proposal Page 38
  39. 39. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coOffer (Green Box)The ultimate destination for your blog traffic should be The Offer. Readers should come to thissite “presold” on this product. Then it’s up to the sales page to turn these warm leads intopaying customers.Asking the following questions is a great way to maximize the results you get from blog traffic. • KNOW where you’re driving traffic. • When people click your links, understand “why” they’re doing it. • What purpose does it serve? Are you trying to make money? • Does this link provide additional content?Business Development Proposal Page 39
  40. 40. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coCost to Company $3,500 MonthlyBusiness Development Proposal Page 40
  41. 41. Samaresh Web Solutions Expanding Your Web Presence! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.coTerms & Conditions • 640 person-hours of services per month • 4 Full Time Executives - 1 Designer , 1 Web Consultant , 2 SEO Analyst • Minimum 3 months contract commitment is required which can be extended as per requirements and at least one month notice to terminate the contract • Advance payment for each months billing cycle via PayPal.com and you can pay either through your credit card or paypal account. • Any transaction fee involved in sending money to the contractor paypal account would be borne by the client. • Normal office hours (flexible timing to be determined as per client needs under mutual consent) • 5 days a week (work during weekends/holidays* will attract additional charge under mutual consent)Notes: • The monthly charges per resource are inclusive of project manager supervision, technical support, infrastructure cost and local taxes. There are no other additional hidden charges involved and no conditions applied. • Any leaves (exclusive of Saturday, Sunday and other company holidays**) will be covered by working extra hours during the month or successive months without any additional cost * No work will be performed during Indian National holidays ** Holiday list will be sent separately with the contract or beforeHave queries?Send us an email at info@thesws.co or call us at (+91)8018202486 / (+91)671-249-5350.Also you can chat with us through skype @ thesws.co or gtalk at thesws.co@gmail.com orYahoo messenger @ thesws@ymail.comTo Start the ProjectSend us an email ceo@thesws.co with the business details and expectations. We sign thedocuments and thereafter, first months fee needs to be deposited (Payment to be paid inadvance for every month). The work will start within two days of payment.Business Development Proposal Page 41

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