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B2B social selling in 30 minutes a day
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B2B social selling in 30 minutes a day

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B2B social selling is easier than you might think. With careful planning and regular commitment you can do amazing things in just 30 minutes a day.

B2B social selling is easier than you might think. With careful planning and regular commitment you can do amazing things in just 30 minutes a day.

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  • I’m a fast growth, B2B marketing junkie, mother of four high energy boys and wannabe gourmet chef. Throughout my seventeen year career I have launched go-to-market initiatives and lead marketing strategies for award-winning, high growth technology companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 I founded The Marketing Advisory Network to help small and mid-sized enterprises unleash the possible within their organizations. You can read more about my marketing philosophy and get practical advice by visiting www.unleashpossibleblog.com.

B2B social selling in 30 minutes a day B2B social selling in 30 minutes a day Presentation Transcript

  • Unleash Possible ® B2B Social Selling In 30 Minutes a Day Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • I’m a B2B Marketing Junkie @samanthastone 2
  • What Is Social Selling Anyway? LEARN: Research your buyers preferences, special interests, challenges and recent accomplishments by finding them in LinkedIn, Twitter, Google+ even on Facebook. EARN CREDIBLITY: Building a strong online reputation will enhance your appeal to potential buyers and partners by showcasing your past success and highlighting your skills. EXTEND YOUR NETWORK: Who you know does matter. By taking the time to connect with individuals you may rarely, if ever, meet in person you stay connected to a bigger, more effective network. HELP: By sharing your expertise you become a trusted resource for future needs. Helping comes in all forms and can be as simple as sharing insightful articles, answering a question, or making an introduction. Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • “I feel like I’m playing frisbee with myself. Is anyone going to catch my throw or will my frisbee fall flat to the ground?” Is Social Selling Worth the Effort? Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • You Be the Judge…. Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Still not convinced? IBM saw a 400% increase in sales with their social selling pilot.
  • With just 30 minutes a day you can: • Increase followers and grow your network • Remember it’s quality not quantity that matters • Drive up engagement/sharing of your content • Schedule more discovery meetings • Leverage referrals to enhance your reputation and secure additional sales Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Repeat After Me Social selling is NOT about ME! Social selling is helping. Social selling is building relationships. Social selling is being human. Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • 5 Myths About Social Selling • It’s a full time job • Separate and better • Blog or bust • Go viral or go home • Bigger is better Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • 30 Minutes A Day Is All You Need Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Every Day • Scan your primary social streams at least once a day. I like to schedule it in the morning, and again in the late afternoon. For B2B buyers Twitter and LinkedIn should be your primary streams. Facebook is a close third in particular for partnership and colleague relationship building. • Actively like, comment upon or share at least one post/tweet per day to stay engaged with those in your network. • Scan for changes in your network. Congratulate your network on new jobs or anniversaries with a quick private but personalized message • Meet someone new today? Connect with them on LinkedIn • Check your in-mail and invitation messages in LinkedIn. Respond within 24 hours. 11 Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Collide Your Worlds: Online & In Person Worlds Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Weekly Activities • Post a LinkedIn update • While it is advised to tweet as much as you are inspired, make sure you tweet at least 2x per week • Review online groups to you have joined and find opportunities to participate in the dialog • Follow 3-5 new people on Twitter every week • Use in-mail to introduce yourself and set up a meeting with someone you’ve never met before Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Sample In-Mail Introductions Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Ad Hoc Activities • Wrapped up a successful project? Ask for a LinkedIn recommendation while the memory is fresh • At least once a month check the keywords you are monitoring. What should be dropped? What new phrases would you like to try? • Participate in relevant “tweet jams” • Search for specific titles/keywords and see who in your network can make an introduction Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Set Up For Success • Maximize Your LinkedIn Profile (see follow on slides for tips) • Complete your twitter profile – don’t just leave it blank • Always use a real picture of yourself – people want to know YOU • Set up keyword monitoring • Maximum 5-8 terms • Three types of terms are key: • Search for terms that keep you abreast of industry news to help you generate content • Follow key words that will ID buyers who will have challenges you can solve • Track competitor behavior • Use a tool (I like Tweetdeck, but there are lots of free options) • Kill the google alerts – I found them distracting and redundant • Use tweriod to test for best times of day to share content • Follow through – if you ask for something and you get it, RESPOND with urgency Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Tweriod: FREE Best Time to Tweet Assessment Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • LinkedIn Profile Settings Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Collect Customer & Partner Recommendations Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • List Your Certifications Copyright 2014. All Rights Reserved. Marketing Advisory Network
  • Welcome to My Network www.linkedin.com/in/sam anthastonemarketing/ @samanthastone www.unleashpossibleblog.com eMail: Samantha.stone@marketingadvisorynetwork.com