Get a Seat at the Strategy Table - WebVisions 2011
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Get a Seat at the Strategy Table - WebVisions 2011

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  • I didn’t realize until this morning that the term ‘laying pipe’ has some less than business appropriate meanings. But it’s a term my VP regularly uses to mean doing the ‘pre-sell’. And I had already finished my slides, so I kept it in You want to always be building a conduit for what you think should happen. Begin setting the stage for what you want to happen months or even years in advance. Pre-sell your ideas as much as you can up, down and sideways. All the important conversations should happen before you propose a new idea. You don’t ever want to be surprised by what people are going to say or how they will respond.Last year I was working hard to evangelize a significant effort towards improving our customer experience. I

Get a Seat at the Strategy Table - WebVisions 2011 Get a Seat at the Strategy Table - WebVisions 2011 Presentation Transcript

  • Get a Seat at the Strategy TableSamantha Starmer sstarme@rei.com @samanthastarmer http://www.flickr.com/photos/myklroventine/2475433404/
  • me web and experience stuff: Amazon, Microsoft REI – Recreational Equipment, Inc. lead IA, UX, IxD & analytics teams teach at University of Washington
  • do you want your ideas to be heard?
  • do you want to be a trusted advisor?
  • do you want to be part of thedecision process?
  • know the big picture http://www.flickr.com/photos/aatemu/4784742636/
  • know the big picture know your organizations’ strategic goals and objectives understand where can your work directly benefit those goals learn when and how decisions get made think about 5 years out and three levels up – what changes? take an executive to coffee
  • lay pipe:the art of the pre-sell
  • pre-sell always be building a conduit for your goals look for allies up, down and sideways know who will oppose you, and why all the important conversations should happen before you propose a new idea
  • pick your battles
  • pick your battles focus on what is most important pay attention to timing – may be better to lose this battle be patient be a team player - help advance others’ goals, not just your own
  • offer solutions http://www.flickr.com/photos/bettyx1138/3534902300
  • offer solutions good: problems are framed as opportunities better: you bring proposed solutions whenever you identify a challenge best: you come to the table with the solution already implemented or underway
  • talk the talk
  • talk the talk listen more than you speak watch more than you present learn how your executives talk  what is important to them?  how are they rewarded and compensated?  what words do they use? adapt to their language, don’t force them to adapt to yours
  • walk the walk http://www.flickr.com/photos/mulad/142543881
  • walk the walk get comfortable talking to executives get comfortable with strategy keep your perspective on the big picture it should feel natural for people to come to you with strategic questions Just do it. Just be it
  • thank you!! Samantha Starmer sstarme@rei.com @samanthastarmer http://www.flickr.com/photos/baking_in_pearls/3960662314