Get a Seat at the Strategy Table - WebVisions 2011


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  • I didn’t realize until this morning that the term ‘laying pipe’ has some less than business appropriate meanings. But it’s a term my VP regularly uses to mean doing the ‘pre-sell’. And I had already finished my slides, so I kept it in You want to always be building a conduit for what you think should happen. Begin setting the stage for what you want to happen months or even years in advance. Pre-sell your ideas as much as you can up, down and sideways. All the important conversations should happen before you propose a new idea. You don’t ever want to be surprised by what people are going to say or how they will respond.Last year I was working hard to evangelize a significant effort towards improving our customer experience. I
  • Get a Seat at the Strategy Table - WebVisions 2011

    1. 1. Get a Seat at the Strategy TableSamantha Starmer @samanthastarmer
    2. 2. me web and experience stuff: Amazon, Microsoft REI – Recreational Equipment, Inc. lead IA, UX, IxD & analytics teams teach at University of Washington
    3. 3. do you want your ideas to be heard?
    4. 4. do you want to be a trusted advisor?
    5. 5. do you want to be part of thedecision process?
    6. 6. know the big picture
    7. 7. know the big picture know your organizations’ strategic goals and objectives understand where can your work directly benefit those goals learn when and how decisions get made think about 5 years out and three levels up – what changes? take an executive to coffee
    8. 8. lay pipe:the art of the pre-sell
    9. 9. pre-sell always be building a conduit for your goals look for allies up, down and sideways know who will oppose you, and why all the important conversations should happen before you propose a new idea
    10. 10. pick your battles
    11. 11. pick your battles focus on what is most important pay attention to timing – may be better to lose this battle be patient be a team player - help advance others’ goals, not just your own
    12. 12. offer solutions
    13. 13. offer solutions good: problems are framed as opportunities better: you bring proposed solutions whenever you identify a challenge best: you come to the table with the solution already implemented or underway
    14. 14. talk the talk
    15. 15. talk the talk listen more than you speak watch more than you present learn how your executives talk  what is important to them?  how are they rewarded and compensated?  what words do they use? adapt to their language, don’t force them to adapt to yours
    16. 16. walk the walk
    17. 17. walk the walk get comfortable talking to executives get comfortable with strategy keep your perspective on the big picture it should feel natural for people to come to you with strategic questions Just do it. Just be it
    18. 18. thank you!! Samantha Starmer @samanthastarmer