The document discusses developing a personal brand through creating a personal brand vision statement, defining what you stand for and your area of expertise. It emphasizes the importance of consistency across online and in-person platforms to effectively communicate your personal brand. The personal brand statement of Samantha Dennis, president of Red Shoes PR, is provided as an example.
Companies brand themselves by consistently sending the same messageAs individuals we have to apply those same practice to market ourselves discuss the importance of personal branding and how to develop your "personal brand vision statement" that serves as the platform for your online (and offline) voice.
We provide strategic public relations with a focusOn content development, media relations and social media
No such thing as “off the clock”Perception is often times realityTake a look at the reflections sheet that I’ve given you and I encourage you to think about the questions on this sheetPeople always remember me for…… STORY
This is the SUPREME focus of your personal brand…So how exactly do you do that?
The first step to brand you is knowing who you are! Connect those dots to your strength & talentsKnow your core values (ethics you will not compromise) & build a persona philosophy around them.Developing a personal philosphy will help you stay true to yourself, maintain focues & attract others that resonate your philosophyDiscover your unique quality, polish it up, be proud of your distinction and stand out in a crowd
Really use these key points to focusPeople that have their hands in everything really don’t do anythingMemorable – short & concise “Polish to Publish”
Your brand vision statement will change based on your audience (ex Stella & Dot)This doesn’t have to be measurable, quantifiable; it’s meant to be conversationalAnyone have one they want to share?
When you are “marketing” yourself it’s important to use your key messages over and over again in your website, on blog, promotional materials, etcThat leads us into your online presence
Your online presence is open to the publicWhat do you think of when I say OprahGhandiWhat about when I say Tiger Woods
Your personal style of dress counts, but so does the style and packaging of your brandDo your business card reflect your identity – do people know what you are about by looking at your card or are they left wondering?Your party animal picture on facebook or even your email address can hurt you
Your personal brand is your checks & balancesYour vision is your foundationYour social media profiles, website, blogs, etc all speak for you even if you aren’t It’s important to monitor and maintain your presence
How many of you have “googled” yourself?Have you set up google alerts on yourself?Do you realize SEO now pulls from your social media channels
Your vision should empower youIt should package you up so you can have a clear road map and you aren’t “being all things to all people” Don’t think of it as buttoning you up – this instead will allow you to open doors and opportunities
Establish ingenious connectionsThe power of intention – is well, powerfulDevelop real relationships and position yourself in circles you aim to be associated with.Be strategic with a specific goal in mind of what you want as a result
Your brand is your foundation – everything should come from thisYour content is your key messagesThe communication channels; don’t become a missing person in cyber space. If twitter or facebook isn’t for you look for other spaces for an online resume, like a linkedin profile – a professional networking site – be sure to maintain your presence.
Gary vey-ner-chuckYoung entrepreneur with lemondae stands and baseball cardsPulled into family liquor businessRealized collecting rare wine was like baseball cardsTransformed himself into a wine expert and repositioned the liquor company; revenue from $4 million to $60 million
Lobstermen in Maine saw and opportunity to use social media and create an online presence to Bringing the consumer closer to the dock Allows them to sell direct so that we as lobsterman earn a premium and effectively preserve the traditional working waterfront.
Practice brand consistency to the point where your brand becomes familiar and continuously grow itSpeaking, writing, entertaining, engaging and promoting are all imperative to preventing your brand becoming ‘has-been’Master the art of communicating your brand that creates that buzz that gets results that harness the longevity in the brand you builtThere is no one size fits all, that’s the beautyRe-evaluation is essential to retaining your competitive edge…yes, I know, it never stops