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Developing Your Personal Brand,[object Object]
About,[object Object],Privately held public relations firm,[object Object],Founded in June 2008 in Appleton, Wis. by Lisa Cruz & Jess Dennis,[object Object],Opened office in Boston’s North Shore Feb. 2011,[object Object],Samantha Dennis, President,[object Object]
Our company approach,[object Object],Work hard,[object Object],Have fun,[object Object],Be the best ,[object Object],…all while wearing red shoes,[object Object]
What we do	,[object Object],Social Media training and implementation,[object Object],Media relations (local, regional and national),[object Object],Internal communications,[object Object],Media training ,[object Object],Crisis communication management,[object Object],Content development,[object Object],Image management,[object Object],Community relations,[object Object]
We share your story through,[object Object],Traditional Media,[object Object],Social Media,[object Object],Pitches,[object Object],Media alerts,[object Object],Media relations,[object Object],News releases,[object Object],Internal communications,[object Object],Editorial placements,[object Object],Blogs,[object Object],Social networking: Facebook, LinkedIn,[object Object],Microblogs: Twitter,[object Object],Photo sharing: Flickr,[object Object],Video sharing: YouTube,[object Object],Social media news releases,[object Object],Blogger relations,[object Object]
We share your story with,[object Object],Your Employees,[object Object],Media,[object Object],Customers,[object Object],Public,[object Object],Bloggers,[object Object],Social Media Influencer,[object Object]
Personal Branding,[object Object]
Personal Branding,[object Object],Who are you?,[object Object],Where are you going?,[object Object],Create a personal brand vision statement that serves as the platform for your online (and offline) voice,[object Object],Flickr photo by By jeri leandera,[object Object]
What is your personal brand vision? ,[object Object],What do you stand for?,[object Object],What is your expert positioning?,[object Object],How do others perceive you?,[object Object]
Personal Brand Statement,[object Object],In order to build a very high profile personal brand, you need what is called a personal brand statement. It is a statement of positioning and targeting. In order to be remarkable and the one called upon for opportunities, you need to be the best at something to a certain group of people. There are billions of people in the world and of course there will always be competition in your field, maybe even some that are more talented or have stronger networks than you. In order to survive and thrive in the digital world, you have to choose a topic and master it.,[object Object]
Discover Your BrandDot by Dot,[object Object],Know who YOU are,[object Object],Know your core values – ethical measures,[object Object],What do you offer that can bring yourbusiness client to the next level?,[object Object],What’s your individual service?,[object Object],11,[object Object]
And remember to…,[object Object],List your attributes,[object Object],Choose an audience,[object Object],Be honest,[object Object],Make it memorable,[object Object],Source: Brand Yourself, Bethany Stringer,[object Object]
Personal Brand Vision Statement Example,[object Object],“To be the most passionately referred agent in the Real Estate industry, while striving to provide my clients with the optimum service they deserve.”,[object Object],	-Amber Whisenhunt,[object Object]
My Personal Brand Vision Statement,[object Object],“To be the best in public relations while having fun and always pushing the envelope for my clients. To use communications to make the world a better place.”,[object Object],-Samantha DennisRed Shoes PR, Boston’s North Shore,[object Object]
Online Presence,[object Object]
How NOT to brand yourself online(or anywhere for that matter!),[object Object],16,[object Object]
Presentation IS Everything!,[object Object],Identifying a “look and feel” to your brand is just as important as knowing what you can do,[object Object],Personal style of dress,[object Object],Style & packaging of your brand,[object Object],Does your business card reflect your identity?,[object Object],What do your social media profiles say about you?,[object Object]
Online Presence,[object Object],18,[object Object],According to a Career Builder survey in 2009, forty-five percent of employers use social media sites like Facebook, MySpace, Twitter, and LinkedIn to screen job applicants. ,[object Object],“Google is your first résumé,” Rick Gillis, job search expert,[object Object],When you post online you are posting in ink … not pencil,[object Object],Rule of thumb: Don’t post anything you wouldn’t want your grandmother seeing,[object Object]
”The Internet makes information available. Google makes information accessible.”,[object Object],- Hal Varian, Chief Economist at Google,[object Object]
How to Brand Yourself Online,[object Object],“Writing content that is valuable to the people you want to attract is a little easier when you’re passionate about the topic. Another case when value comes through is expert knowledge.”,[object Object],	-Valeria Maltoni, Conversation Age,[object Object],20,[object Object]
Your In-Person Branding,[object Object],Once you have your personal brand figured out, how can you “live” it out through:,[object Object],Community involvement,[object Object],Your business,[object Object],Networking,[object Object],Social Media,[object Object],Friends & Family,[object Object]
When Branding Yourself Online,[object Object],Create a feeling of involvement,[object Object],Be honest,[object Object],Provide value and prove that value,[object Object],Establish authority,[object Object],Build on the desire to belong,[object Object],Create a sense of urgency,[object Object],Source: Valeria Maltoni, Conversation Age,[object Object]
Tell the world who you are…with purpose,[object Object]
Personal Branding Examples,[object Object]
Personal Branding Examples,[object Object]
@SamanthaRSPR Branding,[object Object],Look at my twitter avatar/bio/stream,[object Object],Blog posts about PR,[object Object],Red Shoes only does PR,[object Object],Speaking engagements about PR,[object Object],26,[object Object]
Today’s Key Take-Aways,[object Object],Take the time to WRITE your personal vision branding statement,[object Object],It takes TIME to build online/in-person presence,[object Object],You need to be CONSISTENT,[object Object],Show PERSONALITY  and engage; do not talk at others,[object Object],Make sure EVERYTHING (your look, attitude, writing style, creativity) are all founded on your personal brand,[object Object],You need to find that channels that WORK FOR YOU and where your audience can find you,[object Object],REVISIT your personal brand vision from time to time, things change and make sure your vision reflects those change,[object Object]
Write your personal brand statement!,[object Object],_________________________________________________,[object Object],_________________________________________________,[object Object],_________________________________________________,[object Object],_________________________________________________,[object Object],_________________________________________________,[object Object],_________________________________________________,[object Object],_________________________________________________,[object Object],_________________________________________________,[object Object],_________________________________________________,[object Object]
Contact me for more information,[object Object],Red Shoes PR, Boston’s North Shore,[object Object],3 Fair Street,[object Object],Gloucester, MA 01930,[object Object],Samantha Dennis - Presidentsamantha@redshoespr.com,[object Object],978.381.3101,[object Object],www.redshoespr.com,[object Object],facebook.com/redshoespr.bns,[object Object],twitter.com/SamanthaRSPR,[object Object]

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Developing Your Personal Brand

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Editor's Notes

  1. Companies brand themselves by consistently sending the same messageAs individuals we have to apply those same practice to market ourselves discuss the importance of personal branding and how to develop your "personal brand vision statement" that serves as the platform for your online (and offline) voice.
  2. We provide strategic public relations with a focusOn content development, media relations and social media
  3. No such thing as “off the clock”Perception is often times realityTake a look at the reflections sheet that I’ve given you and I encourage you to think about the questions on this sheetPeople always remember me for…… STORY
  4. This is the SUPREME focus of your personal brand…So how exactly do you do that?
  5. The first step to brand you is knowing who you are! Connect those dots to your strength & talentsKnow your core values (ethics you will not compromise) & build a persona philosophy around them.Developing a personal philosphy will help you stay true to yourself, maintain focues & attract others that resonate your philosophyDiscover your unique quality, polish it up, be proud of your distinction and stand out in a crowd
  6. Really use these key points to focusPeople that have their hands in everything really don’t do anythingMemorable – short & concise “Polish to Publish”
  7. Your brand vision statement will change based on your audience (ex Stella & Dot)This doesn’t have to be measurable, quantifiable; it’s meant to be conversationalAnyone have one they want to share?
  8. When you are “marketing” yourself it’s important to use your key messages over and over again in your website, on blog, promotional materials, etcThat leads us into your online presence
  9. Your online presence is open to the publicWhat do you think of when I say OprahGhandiWhat about when I say Tiger Woods
  10. Your personal style of dress counts, but so does the style and packaging of your brandDo your business card reflect your identity – do people know what you are about by looking at your card or are they left wondering?Your party animal picture on facebook or even your email address can hurt you
  11. Your personal brand is your checks & balancesYour vision is your foundationYour social media profiles, website, blogs, etc all speak for you even if you aren’t It’s important to monitor and maintain your presence
  12. How many of you have “googled” yourself?Have you set up google alerts on yourself?Do you realize SEO now pulls from your social media channels
  13. Your vision should empower youIt should package you up so you can have a clear road map and you aren’t “being all things to all people” Don’t think of it as buttoning you up – this instead will allow you to open doors and opportunities
  14. Establish ingenious connectionsThe power of intention – is well, powerfulDevelop real relationships and position yourself in circles you aim to be associated with.Be strategic with a specific goal in mind of what you want as a result
  15. Your brand is your foundation – everything should come from thisYour content is your key messagesThe communication channels; don’t become a missing person in cyber space. If twitter or facebook isn’t for you look for other spaces for an online resume, like a linkedin profile – a professional networking site – be sure to maintain your presence.
  16. Gary vey-ner-chuckYoung entrepreneur with lemondae stands and baseball cardsPulled into family liquor businessRealized collecting rare wine was like baseball cardsTransformed himself into a wine expert and repositioned the liquor company; revenue from $4 million to $60 million
  17. Lobstermen in Maine saw and opportunity to use social media and create an online presence to Bringing the consumer closer to the dock Allows them to sell direct so that we as lobsterman earn a premium and effectively preserve the traditional working waterfront.
  18. Practice brand consistency to the point where your brand becomes familiar and continuously grow itSpeaking, writing, entertaining, engaging and promoting are all imperative to preventing your brand becoming ‘has-been’Master the art of communicating your brand that creates that buzz that gets results that harness the longevity in the brand you builtThere is no one size fits all, that’s the beautyRe-evaluation is essential to retaining your competitive edge…yes, I know, it never stops