Lori Barile : Business LiteraturePresentation Transcript
Seminar: Business Literature by ~ Lori Barile LSC 523 December 6, 2005
Frost & Sullivan
Bonds & Literature
I. Market Research
What is Market Research?
Market research is “intelligence about a discreet market ”(Klopper).
The definition of “ market ” can extend from a broad industry (e.g. wireless communications) to a specific market niche (e.g. handheld devices) --
-- to also cover a broad technology (e.g. digital video discs), a specific technology application, broad software development, or a specific software application (e.g. Peoplesoft).
In other words….
It’s scope can reach across the globe, across a region, or focus on a specific industry .
This “intelligence” or knowledge about a market comes in the form of:
market share and growth;
identification and comparison of key players, products, and technologies;
analysis of the current state of the market;
predictions and postulations for the future;
… and statistical data (lots of it!).
How do market research firms come up with this “intelligence”?
Primary research , conducted by targeting communities of decision-makers, trend-setters, and consumers.
Analysts are steeped in a particular expertise and think and write knowledgeably about their targeted area of focus (Klopper). They listen, network, and conduct interviews with others in their field.
Why do consultants seek market research information?
To substantiate, demonstrate, prove, or disprove points to a client or prospective client.
To include analysis, statistics, and forecasts from recognized research firms.
Clients also expect to see key market research data included in reports; failure to supply it can make the consultant appear less competitive and knowledgeable.
Costs of Market Research:
In an ideal world, market researchers and consultants would have access to the full array of services produced by key market research firms , such as GartnerGroup, Dataquest, Yankee Group, Forrester, Meta Group, and Giga, to name a few. But …
… no world is ideal….
Full access to this type of content is expensive – although some more than others, and some will negotiate the price more than others.
Many firms replicate the same or similar content in multiple places, which means paying twice for the same information. Firms also often take related content and split it amongst multiple services, hoping to convince you to purchase more.
Do market research firms give free services?
Many market research firms do post one or two “free” reports each month, usually broad in scope but on a popular topic. In addition, some have a free alerting service which will notify users of new reports; both Frost & Sullivan and Forrester offer this feature. Others, such as Datamonitor, allow you to search across summaries of reports and, in some cases, view tables of contents.
The caveat to free access?
As a market researcher, many of your customers will most likely attempt to discover on their own what they can get for free on these sites, which means you can expect requests for purchases of the report they just found online. However, many market research firms package reports and target them to non-subscribers, so when you (as a subscriber) search the subscription-based content, you cannot find an exact match for what the client requested!
List of Sources for Market Research:
Finding Market Research on the Web
The WorldWide Directory of Market Research Companies and Services
Factiva/Dow Jones Interactive
II. Frost & Sullivan
Frost & Sullivan
Founded in 1961 in New York City with a mission to “publish world-class market consulting information and intelligence on emerging high-technology and industrial markets.”
Frost & Sullivan: Background
Founded in 1961 , the company soon developed a reputation as one of the world’s leading companies in growth consulting and corporate training.
Through the 1960’s , Frost & Sullivan pioneered market consulting, monitoring new technologies, tracking changes in distribution channels, forecasting market trends, and performing strategic analysis of competitors. F&S was also the first company to offer its services on electronic tape media in 1962 .
Frost & Sullivan: Background
1970’s : Established a European headquarters in London, and founded its corporate training division in 1972.
1980’s : Developed the “market engineering” consulting system and began working directly with clients struggling to address key industry challenges, opportunities, and problems.
In the 1990’s , client demand supported an expanse into Asia with research and consulting offices in Singapore, China, India and Japan.
Frost & Sullivan: Background
Frost & Sullivan has periodically launched new services through the 90’s and early 2000’s such as Decision Support Database Service, Country Industry Forecast, and Growth Partnership Services.
In 2004 , F&S expanded their global coverage into Asia and Latin America with new offices in Brazil, Mexico, Japan and Korea.
Frost & Sullivan: Business Profile
Frost & Sullivan Inc.
Services: Marketing consulting firm
San Antonio, Texas
(Location changed in 2002 to TX from Mountain View CA)
Annual Sales: $62.00M Operating Revenue, Estimate
Executives: David B. Frigstad – COB (Chairman)
Krishna Srinivasan – President (CEO)
Andrew Small – Managing Director (CEO)
Aroop Zutshi – VP/Senior Partner (CEO)
Jamshed Syed – Controller (Finance)
Julia Rowell – Media Relations (Public Rel)
(Fiscal Year Dec. 2003)
Frost & Sullivan: Services
On the research side, Frost & Sullivan engages with customers on a number of levels:
growth consulting to create strategic programs,
market consulting for tailored research,
annual interactive subscriptions services,
individual research reports;
offers a training division offering tailored development solutions as well as public courses.
Frost & Sullivan
Frost & Sullivan also launched its Drug Discovery Technologies Group , which is dedicated to maximizing knowledge of the biotechnology industry.
The Website provides global coverage of recent advances in genomics, proteomics, pharmacogenomics, high-throughput screening, functional genomics, gene therapy, bioinformatics, and other markets.
Factiva.com is a Web-based news and business-information service.
Factiva is a joint venture of two companies, well known in journalism: Down Jones & Co Inc ., and Reuters .
Factiva combines the strengths of Dow Jones Interactive and Reuters Business Briefing.
New York, NY
Publishing: Online business news service
Employees: 880 staffers in 58 offices in 34 countries
Officers: Clare Hart – CEO and President
Richard Hanks – Chief Financial Officer
Alan Scott – Chief Marketing Officer
Karen Borchert – Chief Operating Officer
Kristine Breuer – Vice President, Human Resources
Factiva gives customers access to more than 9,000 sources in 22 languages, including more than 279 newswires and 1,000 newspapers such as The Wall Street Journal , The NY Times , The Financial Times (London), Le Monde (Paris), the South China Morning Post (Hong Kong).
Provides a single access point to a deep archive of news and business information not available on the free Web, reducing the time users spend seeking information
Sources are paid royalties based on usage of their content – which includes news stories, other articles, market research, investment-analyst reports, and stock quotes.
There are about 1.5 million subscribers to all of Factiva’s services, including individuals and companies in such areas as financial services, telecommunications, computers, pharmaceuticals, and media. All content are integrated into Factiva’s database, which omits links and references to outside sources and Web sites.
Factiva: Partner Network
Factiva is dedicated to partnering with world- class companies providing the best content, services and technology.
Trading in industrial bonds began in the late 19 th century, mainly only available to wealthy individuals or institutional investors.
WW I opened up the securities market to the common man. Calls for regulation of the industry; the Pujo Investigation (1912) recommended regulation, and “blue-sky” laws were passed to protect investors against fraud.
Bond Market: Background
The Depression brought with it the closing of a large number of investment-banking houses and the downfall of the importance of the investment banker.
The passing of the Securities Act of 1933, requiring full and fair disclosure of securities.
The Glass-Steagall Banking Act (1933) required complete separation of investment and commercial banking, and led to a reorganization of the investment banking industry.
Bond Market: Basics
A bond is a form of long-term debt financing ; the bond purchaser has loaned money in order to make money.
The principal on a bond is called its “par” or “face value.” Bonds are issued in denominations or multiples of $1,000.
The bond bearer receives regular interest payments from the bond issuer until the due date.
In the case of registered bonds (the most common form of bond today), the interest payments are sent automatically every six months . The amount of interest remains fixed for the life of the bond; however should the agency issue new bonds with a higher interest rate, the holders of the original bonds may wish to sell them at a price lower than par value – this buying and selling of bonds below and above their initial value has created what is known as the secondary bond market.
Bond Market: Types
Most popular types of bonds:
Corporate bonds (issued by corporations);
Treasury bonds (issued by the US Gov’t)
Municipal bonds (issued by local government agencies)
“… should be viewed as the premier journal for publishing articles reporting the results of accounting research and explaining and illustrating related research methodology” (editors).
Journal of Accounting Research . ISSN:0021-8456
Business – Ethics
Journal of Business Ethics . ISSN: 0167-4544
“… original research on the many moral and ethical issues that arise during the course of conducting business.”
Economics – Indicators and Statistics
Economic Indicators . ISSN: 0013-0125
“… economic data used by researchers to analyze the current domestic economic environment.”
Survey of Current Business . ISSN: 0039-6222 .
Economics – General
The Quarterly Journal of Economics . (Published for Harvard University by the MIT Press). ISSN: 0033-5533 .
The oldest professional journal of economics printed in the English language.
Finance – Banking
ABA Banking Journal . ISSN: 0194-5947
Founded in 1875, the American Bankers Association (ABA) is one of the oldest and most powerful of professional associations. Its 8,000 member commercial banks and trust companies hold assets that make up approximately 90% of the US banking industry.
Federal Reserve Bulletin . ISSN: 0014-9209
“… consists of articles on economic development and bank regulation as well as tabular data.”
Business – Management
Administrative Science Quarterly . Ranked among the top five best. “…dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis.”
Harvard Business Review . Offers articles that address contemporary business problems and their solutions.
VI. Business Reference Databases
ABI/INFORM Global (ProQuest)
Indexing and abstracts of periodicals in business and management, from 1992 to present; includes The Archive which provides digital images from the first issue to the present. 1918-/1971
Business and Company Resource Center (InfoTrac)
Company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.
Business Index ASAP (InfoTrac)
Provides in-depth research on management issues, economic indicators, business theories and practices, as well as company and industry activities. 1980 to present.
Indexing and selected abstracting of more than 550 international economic journals, books, dissertations, and working papers. 1969-.
News, law, and business information service. Includes company and industry news from newspapers, trade journals, as well as accounting, auditing and tax literature. Also offers company information from Disclosure, Standard & Poor’s, and Hoover’s.
Online version of Moody’s Manuals; covers over 10,000 U.S. companies and selected international companies. Includes property owned or leased, long-term debt (loans and bonds), and details on capital stock. Also offers earning estimates, institutional holdings, financial statements, and annual reports.
PROMPT: Predicast Overview of Markets and Technology. Research companies, the products and technologies they produce, and the markets in which they compete. Latest 3 years only.
Reference USA – Business (InfoUSA)
Directory information for 12 million U.S. businesses.
VII. SLA Divisions
Business & Finance Division
Established: 1958 (merging of Business Group est.1934 and Financial Group est.1925).
Scope: Encompasses all aspects of business and financial libraries, including planning, collection building, design services and operations, personal education, and the development of new business information sources.
Information Technology Division
Encompasses the planning, development, and practical application of existing new technologies and systems for the processing and control of information.
The End……. (References Following) …… Thank you for your time and attention!
Anderson, Colleen. (1994). “Bonds: Locating and Understanding Information on Long-Term Debt.” RQ, 33(4), p.461-469.
Anderson, Colleen . (2000). “Journals of the Century in Business.” The Serials Librarian, 39(2), p. 59-85.
Klopper, Susan M. (2000). “Unearthing Market Research: Get Ready for a Bumpy Ride.” Searcher, 8(3). Electronic Version.