The Changing Consulting Profession


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I presented this to a client in July, 2010 to give insight to the changing consulting profession - both the opportunities, current progress and risks. 3 step process to focus & take action.

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The Changing Consulting Profession

  1. 1. Why bother with Social Media? Samantha Bell
  2. 2. Your guide today Samantha Bell Business Consultant Deloitte + KPMG Strategy & Planning Engineer Project Manager Change Management How to utilise internet and world trends to advance businesses & people
  3. 4. The Internet is the new “real estate”
  4. 5. Social Media is one piece in the evolution of media and communication. Edward Harran
  5. 6. <ul><li>The Average Twitter User is 39.1 Years Old (and Probably A Woman) </li></ul><ul><li>LinkedIn: 44 years old </li></ul><ul><li>Facebook: 38 years old </li></ul><ul><li> </li></ul>
  6. 7. Businesses are projecting their knowledge & gaining positioning in their industry online
  7. 8. Businesses are discovering how to use it to their advantage
  8. 9. in different areas of business
  9. 10. & interacting directly with their customers
  10. 11. How do you best utilise the internet ?
  11. 12. Firstly: Think Strategically. Position yourself well to reach your audience, enhance your brand & deliver business objectives.
  12. 13. And focus on benefit rather than feeling exposed .
  13. 14. 3 steps: 1. Gain industry insight 2. Reduce your risk 3. Establish your online goals
  14. 15. 1. Gain industry thought leadership & market insights <ul><li>a) Search Google to see who in your industry is using Twitter or LinkedIn or Facebook </li></ul><ul><li>b) Set up Twitter to give you global & local insights </li></ul><ul><li>c) Set up Google alerts </li></ul>
  15. 16. 2. Reduce Risks Set up alerts so you immediately know you are talked about online <ul><li>Business / department / name of specialist area </li></ul><ul><li>Individuals’ names </li></ul>
  16. 17. 3. Establish how you wish to position yourself online so you can have a 24x7 reach to customers, potential employees and industry <ul><li>Review how you look now when searched via Google - including LinkedIn </li></ul><ul><li>Assess your audience’s online use & where they tend (customers, potential customers, employees, potential employees, wider industry/public) </li></ul><ul><li>Strategy / Plan / Training </li></ul><ul><li>Review resourcing & metrics & current content </li></ul><ul><li>Do, review metrics + iterate </li></ul>
  17. 18. It’s about using the information that is there. Reducing your risk. And should you want to expand online: have clarity about who you want to reach, how, with what information and when. Be realistic about how much time and effort you wish to invest. Learn what works and reach your goals.
  18. 20. Why bother with Social Media? Samantha Bell
  19. 21. Further insights
  20. 22. Company Scan Search results showing how an organisation looks online. Example: Bunnings
  21. 23. Here’s what Twitter looks like…
  22. 24. First! Easy Twitter terminology: <ul><li>People’s names start with @ (e.g. @BarackObama ) </li></ul><ul><li>RT is ‘retweet’ (like forwarding an email) </li></ul><ul><li>http:// is a website </li></ul>
  23. 25. &quot;Millions use twitter for relevant /important professional news and discussion&quot; Lorre Smith
  24. 26. &quot;[Twitter] connects me with people, ...businesses, events outside of my physical world.&quot;
  25. 27. Politics
  26. 28. Customer conversations
  27. 29. Why bother with Social Media? Samantha Bell