Web 2.0 & Social Business Networking By Samantha Bell
Web 2.0 Social Media Social Business Networking Internet sites for sharing information and collaborating
<ul><li>YouTube: video and comments </li></ul><ul><li>LinkedIn: recommending a colleague </li></ul><ul><li>Facebook: gaini...
Average age is older than expected <ul><li>Average social network user is 37. </li></ul><ul><ul><li>LinkedIn, 44. </li></u...
The internet and mobiles are evolving business <ul><li>More access to people & their knowledge, photos, video.  </li></ul>...
Put simply… More people’s thoughts  on products, services, organisations, wisdom Online word of mouth Great products, serv...
<ul><li>Customers seek different ways to interact </li></ul><ul><li>And gain quick responses from their social/people netw...
It’s setting up the relevant environment for customers
Company Scan Search results showing Bunnings employees talking about work.
People’s words = possible insight & sales Product feedback Customer service feedback & PR Work / recruitment industries
Twitter (Functional) example
Online: a consideration for business areas Some areas it touches… Operations Customer service PR IT Talent Retention Organ...
Our Global Knowledge Bank
Who does it well?  SED Client Interesting information, company insight 1 st  on Google Search results (for their company n...
Who does it well? Deloitte. Employees have impressive online profiles: blog, twitter, linkedin (promote quality of company...
The change it’s having on  the consulting profession <ul><li>Online embeds in every part of some businesses  </li></ul><ul...
Which organisations and  individuals is it relevant to?  <ul><li>Those with customers &  advocates online now (and  those ...
Prepare clients (1) <ul><li>Research </li></ul><ul><ul><li>What so they look like online now? </li></ul></ul><ul><ul><li>W...
Prepare clients (2) <ul><li>Education: assist your clients  with risk mitigation and  preparing them for what's  happening...
Next Steps & Action Planning <ul><li>Review </li></ul><ul><ul><li>How is it relevant to your business? </li></ul></ul><ul>...
The Global  Network is here How are you  going to use it? Questions…
<ul><li>Thank you! </li></ul><ul><ul><li>Samantha Bell & Associates </li></ul></ul><ul><ul><li>www.samanthabell.com.au </l...
Upcoming SlideShare
Loading in …5
×

How the Internet and Social Media is changing the Consulting Profession

839 views

Published on

Presentation delivered by Samantha Bell to an Australian Consulting Practice 16 April, 2010 to provide insight on how the Internet and Social Media is impacting Business and the Consulting profession. Interested in your thoughts - leave a comment! Thanks

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
839
On SlideShare
0
From Embeds
0
Number of Embeds
47
Actions
Shares
0
Downloads
43
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • … in contrast to non-interactive websites (passive viewing of information).
  • Social media is not exclusive to one department. Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc.
  • Trusted adviser Online in every element of business &amp; not exclusive to one department. Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc. Professional development – Google searches, blogs, Twitter (fast)
  • Trusted adviser Online in every element of business &amp; not exclusive to one department. Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc. Professional development – Google searches, blogs, Twitter (fast)
  • e.g. financial planner realising his clients are on facebook - over 50’s high net worth individuals
  • How the Internet and Social Media is changing the Consulting Profession

    1. 1. Web 2.0 & Social Business Networking By Samantha Bell
    2. 2. Web 2.0 Social Media Social Business Networking Internet sites for sharing information and collaborating
    3. 3. <ul><li>YouTube: video and comments </li></ul><ul><li>LinkedIn: recommending a colleague </li></ul><ul><li>Facebook: gaining service from a company </li></ul><ul><li>Twitter: conversing with others on the latest research and knowledge </li></ul>e.g.
    4. 4. Average age is older than expected <ul><li>Average social network user is 37. </li></ul><ul><ul><li>LinkedIn, 44. </li></ul></ul><ul><ul><li>Twitter, 39 years old. </li></ul></ul><ul><ul><li>Facebook 38. </li></ul></ul><ul><li>6.4 Million Australians use Facebook </li></ul>February 16th, 2010 by Pingdom, Australian statistic, August 2009, http://www.seosydneyblog.com/
    5. 5. The internet and mobiles are evolving business <ul><li>More access to people & their knowledge, photos, video. </li></ul><ul><li>Anytime. </li></ul>
    6. 6. Put simply… More people’s thoughts on products, services, organisations, wisdom Online word of mouth Great products, services, organisations . Amplified.
    7. 7. <ul><li>Customers seek different ways to interact </li></ul><ul><li>And gain quick responses from their social/people network about who to buy from </li></ul>
    8. 8. It’s setting up the relevant environment for customers
    9. 9. Company Scan Search results showing Bunnings employees talking about work.
    10. 10. People’s words = possible insight & sales Product feedback Customer service feedback & PR Work / recruitment industries
    11. 11. Twitter (Functional) example
    12. 12. Online: a consideration for business areas Some areas it touches… Operations Customer service PR IT Talent Retention Organisation Development Marketing Organisation Strategy Recruitment Sales Learning & Development Product Development
    13. 13. Our Global Knowledge Bank
    14. 14. Who does it well? SED Client Interesting information, company insight 1 st on Google Search results (for their company name) working on higher ranking for general related searches Profiling different channels A blog with latest news utilising different mediums (e.g. video)
    15. 15. Who does it well? Deloitte. Employees have impressive online profiles: blog, twitter, linkedin (promote quality of company’s talent) The CEO is here: blog, twitter, linkedin (open company culture + demonstrates thought leadership) A strong company-level social media presence (more places to spread positive word-of-mouth)
    16. 16. The change it’s having on the consulting profession <ul><li>Online embeds in every part of some businesses </li></ul><ul><ul><li>Updates to consulting methodology </li></ul></ul><ul><ul><li>Considering online in many processes and business strategy </li></ul></ul><ul><li>Experts / “early adopters” are sharing their wisdom through blogs, Twitter and online sites </li></ul><ul><li>Learning and Development – Google searches, Twitter </li></ul><ul><li>Keeping up with real-time information – using Twitter for updates on latest news </li></ul><ul><li>Efficiency tools – Google Wave, Google Doc’s, Skype, Webinars </li></ul>
    17. 17. Which organisations and individuals is it relevant to? <ul><li>Those with customers & advocates online now (and those who are coming online very soon) </li></ul><ul><ul><li>e.g. New iPhone / Blackberry users, tourists </li></ul></ul><ul><li>Companies that people will converse about e.g. BHP </li></ul><ul><li>Companies who wish to prepare for what’s coming! </li></ul><ul><li>Companies who want a contemporary profile </li></ul><ul><li>(this isn’t a conclusive list) </li></ul><ul><li>Test the market & industry - Early Adopters – First mover / Competitors </li></ul>
    18. 18. Prepare clients (1) <ul><li>Research </li></ul><ul><ul><li>What so they look like online now? </li></ul></ul><ul><ul><li>What could they look like? </li></ul></ul><ul><li>Strategy, vision, objectives </li></ul><ul><li>Implementation, training and coaching </li></ul><ul><li>Ongoing coaching, strategy and reviews </li></ul>
    19. 19. Prepare clients (2) <ul><li>Education: assist your clients with risk mitigation and preparing them for what's happening </li></ul><ul><li>Have the basics right: Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders). </li></ul><ul><li>A very easy tip! </li></ul><ul><ul><li>Set up Google alerts for what is being ‘said’ about them online. Check www.search.twitter.com once a week </li></ul></ul>
    20. 20. Next Steps & Action Planning <ul><li>Review </li></ul><ul><ul><li>How is it relevant to your business? </li></ul></ul><ul><ul><li>Which clients is it relevant to? </li></ul></ul><ul><li>Set up Google Alerts: </li></ul><ul><ul><li>For your company </li></ul></ul><ul><ul><li>For your industry </li></ul></ul><ul><ul><li>For relevant topics / themes to you </li></ul></ul><ul><li>Learn what sites and applications your clients and advocates use </li></ul><ul><li>Have a look at some of them! </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Slideshare </li></ul></ul><ul><li>Learn relevant tools – get training </li></ul><ul><ul><li>Twitter, LinkedIn, Google doc’s, Google Wave </li></ul></ul><ul><li>Prepare your Online Strategy </li></ul>
    21. 21. The Global Network is here How are you going to use it? Questions…
    22. 22. <ul><li>Thank you! </li></ul><ul><ul><li>Samantha Bell & Associates </li></ul></ul><ul><ul><li>www.samanthabell.com.au </li></ul></ul><ul><ul><li>Melbourne – Brisbane – Sydney – Adelaide </li></ul></ul><ul><ul><li>Regional </li></ul></ul><ul><ul><li>International </li></ul></ul><ul><li>Our services </li></ul><ul><li>Online Strategy, Coaching, Implementation and Measurement </li></ul><ul><li>Online market research </li></ul><ul><li>Online training focused on practical application Twitter, LinkedIn, Facebook, Google Wave, Web2.0 technologies </li></ul><ul><li>Public speaking </li></ul>

    ×