Green School Bali Online Media Training

How Life is Changing. Green School Bali 6 May, 2011 www.samanthabell.com.au

www.samanthabell.com.au Technology is highly accessible and much more user-friendly (to increasing numbers of people).

www.samanthabell.com.au And communication is becoming free.

People find interesting things ...

www.samanthabell.com.au People find interesting information ...

… and share it www.samanthabell.com.au

www.samanthabell.com.au Focused words reach many online… e.g. Twitter: Australian floods

www.samanthabell.com.au … and it creates collaboration and change. Japan, Christchurch earthquake, Libya, Egypt

And you know the generations who have only known life with the internet. www.samanthabell.com.au

Over 34 years old = digital " immigrant ” Under 34 = digital native "search don't sort” expect internet to be available different tendencies www.samanthabell.com.au

The Average Twitter User is 39.1 Years Old (and Probably A Woman)
LinkedIn: 44 years old
Facebook: 38 years old
http://www.briansolis.com/2010/03/the-age-of-social-networks/

Increasingly our lives involve online: using the internet to find, learn + adding to the internet + even if we are choosing not to use it …we're learning to integrate technology to life (whether we’ve realised or not) www.samanthabell.com.au

www.samanthabell.com.au We learn ‘on the fly’

www.samanthabell.com.au Education is becoming open

We gain efficiencies across old boundaries http://FixMyStreet.com

www.samanthabell.com.au Organisations are becoming more connected, productive, innovative, communicative & more. e.g. Zappos , Yammer

Organisations are doing well profiling their people Twitter leader board (building the brand’s network / audience) CEO is winning A blog by employees talking about work. (celebrating company culture) Employees are brand ambassadors (authentic) www.samanthabell.com.au Ι www.joannespain.com

24 x 7 internet access shifts from traditional ‘static’ websites to wanting more www.samanthabell.com.au Your website Your blog

http://flickr.com

" Twitter can contribute to a company’s success or it’s downfall" the very successful Tony Hsieh, CEO, Zappos , "Delivering Happiness", 2010

Twitter is easier than a call centre 261,724

And can save organisations $,000’s
HKK role
Recruitment – finding 9 meaningful candidates
Cost saving - $20k on potential advertisement
Efficiency – 1 tweet = minutes vs many hours of searching
PR, Branding & HR
Relevant audience finds them
CEO publicity + word of mouth
Leading expert. Blog republished in industry magazine
Recruiting people is easier – all have read blog
Customer sales – event numbers
http://www.aquent.com.au/

Let’s get into it. Go to: Search.twitter.com www.samanthabell.com.au

Come up with 5 Green School tweets Quotes Update Your insight Your learnings Who’s done what? www.samanthabell.com.au

That is some of what is happening. Let’s get into the HOW. www.samanthabell.com.au

Keys
Provide integrated real-time information
Automate + manually engage
Engage every one to play their part
Seek relevant audience
Set up a sustainable system
www.samanthabell.com.au

1. Provide integrated real-time information www.samanthabell.com.au Your website Your blog Newsletter Donation site

Combine online and physical experience www.samanthabell.com.au Know what’s going on real-time: tours, projects, weather, food, music Communicate with Green School people Provide free WIFI to visitors for them to share their experience, At entry ask for Twitter name Update Google Maps At exit, provide a link/note “Continue the connection. We’re @greenschoolbali on Twitter. Like our Green School Facebook page. Sign up for our newsletter

2. Automate as well as and manually engage www.samanthabell.com.au How much time can I assign each day/week/month? Twitter tools Automatic publishing across many sites Automation adds to the conversation. Just broadcasting is less effective than actually engaging

3. Engage every one to play their part (add content they are collecting any way) www.samanthabell.com.au staff parents students board philanthropists / patrons / donors advocates potential students photos videos Newsletter content “ Retweeting” references to Green School Reusing info across sites Google alerts showing relevant Green School info Green School website Green School blog Newsletter

People as ambassadors

YOU School
What interests you? How do you wish to display it online? Which sites?
How do you currently represent yourself online?
What expertise are you sharing?
What information fascinates you about Green School? What would you regularly wish to collect / create / share?
Balance your time.

Generate information from wider Green School (and related) communities
How could we enable it?
How could we incentivize our advocates to generate data?

4. Seek and find a relevant audience www.samanthabell.com.au Use tools to reach them

Get to know them, learn what they are learning to assist you and what you can share with them www.samanthabell.com.au

5. Set up a sustainable system
Focus on what individuals are inspired to create / collect / share
Training & coaching
How much time do people have
Mindfulness
Allow for emergence

Teach students (and parents)
Increasing sharing “If mom and dad wouldn’t approve, it shouldn’t be posted online.”
Increasing access Teach good judgment: - Don’t take candy from a stranger - Know the settings: ‘public’ and ‘private’ Know the sites students use
Increasing information Mindfulness

Use an internal network
Yammer = internal, private network
Parents, Students, Staff
Different groups – core team private
Similar to Facebook
Gains:
social cohesion
increased connectivity
stronger internal comms = stronger external comms
increased potential for exponential creativity and innovation
possibly less emails
immediate connection to all levels of org (e.g. front line to CEO)
exec connected to front line (e.g. customer)

“ Take it seriously. Invest the time.
It can be used trivially (and then so can a telephone)
It can be incredibly powerful, incredibly influential
Traditional media will become less of a focus. Online Word of Mouth increasingly important
Tip for CEO's is get to understand it yourself.
Use it yourself.”
Visit the Savage Truth at: http://gregsavage.com.au/

It’s all about you!
What are your 5 actions from today?
What will you do differently?
What do you wish to research further?

Discussion www.samanthabell.com.au

Thank you! Samantha Bell Online Strategy, Training, Coaching Implementation Research + Tailored Content Contact me via samanthabell.com.au Further reading: http://bit.ly/jqQDft Twitter video used in this presentation: http://bit.ly/fwz4XE Other presentations: http://www.slideshare.net/samantha_bell www.samanthabell.com.au @sambe11

Green School Bali Online Media Training

by Samantha Bell

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