When using Google’s Adwords keywords tool, youactually have two tool choices: the externalAdwords keyword tool and the Adw...
Secondly, the former has limited optionswhen it comes to keyword search results.Lastly, the latter gives you more informat...
Let’s first define what keyword research is, thisis the process by which people look up searchterms that are related with ...
Whether you are using the external adwordskeyword tool or the adwords keyword tool, you canbegin your keyword research in ...
Third, if you don’t have any of the two mentionedcriteria above, then you can start looking forkeywords by picking the cat...
For example, you are looking to sell baby clothes so that willbe under Apparel > Clothing > Children’s Clothing > Baby &To...
Google Adwords keyword tools have addedfeatures in order to trim down or make theresulting keyword ideas relevant to what ...
Clicking on the box for ‘only show ideas closelyrelated to my search terms’ will give you keywordsthat are more relevant t...
The advance options for geo-targeting enables youto choose the specific country of your market. It alsoallows you to choos...
For keyword match types, you have three selections to choose from. Thefirst is the “Broad” which is the default match type...
It is also interesting to note that you can choose searchvolumes according to the type of device used, whetherdesktop or m...
The Google Adwords columns are: Competition,which shows the adwords consultant just how hardit is to compete for this keyw...
Approximate CPC shows you an estimate ofhow much a pay per click campaign wouldcost for that keyword. With Adwords pay per...
Local Search Trends are only available when you arelogged in to your Gmail or Google account. It will showyou local trends...
To learn more aboutGoogle Adwords Accountvisit us atwww.findyouridealcustomers.com.auor call1300 76 00 84us today!
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How To Understand and Use The Adwords Keywords Tool for Better Adwords Management

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When using Google’s Adwords keywords tool, you actually have two tool choices: the external Adwords keyword tool and the Adwords keyword tool. Basically these two are offered by Google and both are for free plus you don’t need to download any software to use it. Secondly, the former has limited options when it comes to keyword search results. Lastly, the latter gives you more information on your keyword search results but you need to have a Google Adwords account which is quick and easy to sign-up for.

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How To Understand and Use The Adwords Keywords Tool for Better Adwords Management

  1. 1. When using Google’s Adwords keywords tool, youactually have two tool choices: the externalAdwords keyword tool and the Adwords keywordtool. Basically these two are offered by Google andboth are for free plus you don’t need to downloadany software to use it.Reference: Google Adwords Account
  2. 2. Secondly, the former has limited optionswhen it comes to keyword search results.Lastly, the latter gives you more informationon your keyword search results but you needto have a Google Adwords account which isquick and easy to sign-up for.
  3. 3. Let’s first define what keyword research is, thisis the process by which people look up searchterms that are related with their niche orbusiness.It is also the process by which the personeliminates or chooses a search term that bestfits their goal—whether low competition, hightraffic, low CPC or a mixture of these and takinginto consideration other SEO goals.
  4. 4. Whether you are using the external adwordskeyword tool or the adwords keyword tool, you canbegin your keyword research in three differentways. One, if you already have a specific keyword inmin, then you can start by entering these keywordsinside the ‘word or phrase’ box. Second, if you donot yet have an idea of a keyword yet you alreadyhave a website you can just encode your site’s URLinside the ‘website’ box.
  5. 5. Third, if you don’t have any of the two mentionedcriteria above, then you can start looking forkeywords by picking the category of your niche.For example, you are looking to sell baby clothes sothat will be under Apparel > Clothing > Children’sClothing > Baby & Toddler Clothing once you havearrived to the specific category that best fits yourniche you can begin the search by clicking on thesearch button.See screenshot below for a comparison of these threeways of searching for keywords.
  6. 6. For example, you are looking to sell baby clothes so that willbe under Apparel > Clothing > Children’s Clothing > Baby &Toddler Clothing once you have arrived to the specificcategory that best fits your niche you can begin the searchby clicking on the search button.See screenshot below for a comparison of these three waysof searching for keywords.
  7. 7. Google Adwords keyword tools have addedfeatures in order to trim down or make theresulting keyword ideas relevant to what youare looking for like: show ideas closely related,advance options for geo-targeting and keywordmatch types whether phrase, exact or broadphrases matches.
  8. 8. Clicking on the box for ‘only show ideas closelyrelated to my search terms’ will give you keywordsthat are more relevant to what you are looking for, asyou can see in the screenshot below and compare theresulting keyword ideas for the same keyword query.
  9. 9. The advance options for geo-targeting enables youto choose the specific country of your market. It alsoallows you to choose a specific language if you areusing something else aside from English
  10. 10. For keyword match types, you have three selections to choose from. Thefirst is the “Broad” which is the default match type for Google Adwordswhich is helpful when you want to target key phrases with the highesttraffic potential. The second is the “[Exact]” match type which ensuresthat you get to tap key phrases which are more relevant to the user. Thelast is the “Phrase” match type which gives you keyword ideas that are inphrases—another term for this would be long-tailed keywords andusually no more than four words.
  11. 11. It is also interesting to note that you can choose searchvolumes according to the type of device used, whetherdesktop or mobile from the dropdown menu within ‘ShowIdeas and Statistics for’. Recently, mobile devices accountsfor up to 40% of website traffic for some businesses. Thesearch patterns are also different with search termsgenerally being shorter on mobile devices.
  12. 12. The Google Adwords columns are: Competition,which shows the adwords consultant just how hardit is to compete for this keyword organically. GlobalMonthly Searches is a measure of how many peopleworldwide are using that search term in a span ofone year and the monthly average is taken. LocalMonthly Searches is the same with the GlobalMonthly Searches only that it pertains to thespecific country you have chosen.
  13. 13. Approximate CPC shows you an estimate ofhow much a pay per click campaign wouldcost for that keyword. With Adwords pay perclick you can check for keywords that have alower cost per click, while there are somethat have higher click costs even if these twokeywords are within the same niche.
  14. 14. Local Search Trends are only available when you arelogged in to your Gmail or Google account. It will showyou local trends related to the keywords you’re searchingfor.Google Adwords keywords tool also have very specificcolumns like: extracted from webpage and Search Sharewhich are perfect for use for users who have stipulated awebsite address on their keyword research. The Ad shareand Google Search Network are helpful and applicable tousers who have availed of adword campaigns.
  15. 15. To learn more aboutGoogle Adwords Accountvisit us atwww.findyouridealcustomers.com.auor call1300 76 00 84us today!

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