Corporate Background Aviva is UK’s largest and amongst the biggest insurance companies worldwide. Aviva has a 53 million-customer base with presence in 27 countries. In India, Aviva has a joint venture with Dabur, 26 : 74. Aviva has 195 Branches (including rural branches). Aviva has more than 30,000 Financial Planning Advisers.
Main business operations: UK (Life, General Insurance and Health) Europe Asia Pacific North America Aviva Investors
Channels Of Aviva BSA Channel DSF Channel Agency Channel
Aviva’s Bancassurance Partners PUNJAB & SIND BANK INDUSIND ABN AMRO LAKSHMI VILAS BANK LTD
Corporate Social Responsibility It is our belief in the power of education that has fueled our endeavors to guarantee it, most importantly to those who cannot afford it. Through our Corporate Responsibility initiatives we wish to empower as many children as we can.
Types of portfolio: Random Portfolio Sector Portfolio
P/E Ratio & Beta factor as a guide to investment decisions P/E Ratio: Earnings per share alone mean absolutely nothing. In order to get a sense of how expensive or cheap a stock is, you have to look at earnings relative to the stock price and hence employ the P/E ratio. P/E = Current Market Price Earning Per Share
Beta Factor “Beta” indicates the proportion of the yield of a portfolio to the yield of the entire market (as indicated by some index). If there is an increase in the yield of the market, the yield of the individual portfolio may also go up.
Title Investment Pattern & Portfolio Management of Investors in Delhi
Objectives of the study To know about the investment motive of an investor of Delhi. To provide knowledge to investor about risk associated with various investment instruments. To know which is the most preferred investment option among the mid-aged investors of Delhi. To know the factors which influence the choice of investors.
Research Methodology Introduction: Research is an academic activity and as such the term should be used in technical sense. Research Design: Descriptive research designis usedfor collecting primary data.
Sampling Design SAMPLING TECHNIQUE: Non Probability technique. Under Non Probability technique, Place Convenience Sampling was used. UNIVERSE: Universe in this study constitutes both males and females, Above 25, in the whole world. POPULATION: Investors, above 25 years in Delhi city. SAMPLING SIZE: 75 respondents. SAMPLE UNIT: Any investor above 25 years in Delhi .
Methods of Data Collection Method Of Primary Data Collection: The method followed in obtaining the primary data was through the structured schedules. Method of Secondary Data Collection: Journals and Magazines Internet
Limitations of the Project The research has been conducted with a small sample size hence it does not provide for generalization of the results. Some of the respondents can hide the real information. Scarcity of time for completion of project.
Suggestions Aviva should concentrate on building a more trustworthy image in the eyes of investors. People are willing to invest for a medium to long term to set off the inflation factor hence products in that category would be a good area for Aviva to concentrate. Aviva should do extensive advertisement through every media whether electronic, print, or hoarding etc. The company should create awareness about the rules and regulations of IRDA and its easy claim settlement procedure. Aviva can benefit if people are made aware about ULIP’s investment in mutual funds and various stocks, as they are likely to invest into stocks anyway.
According to my research people are moderately bullish with regard to their risk appetite. People have moderate knowledge about volatility, inflation and management of their portfolio. People are not interested in buying insurance as an investment option.