Chapter 1: Ice Cream Marketing Model

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Chapter 1: Ice Cream Marketing Model

  1. 1. Ice Cream Marketing Model by: daPrime Sam Acostaph.linkedin.com/in/rosamaeacosta
  2. 2. Ice cream cone = marketing as a core business function ph.linkedin.com/in/rosamaeacosta
  3. 3. Marketing’s main objective is to identify and meet… identify & meet ph.linkedin.com/in/rosamaeacosta
  4. 4. Marketing’s main objective is to identify and meet human… human identify & meet ph.linkedin.com/in/rosamaeacosta
  5. 5. Marketing’s main objective is toidentify and meet human and social needs… human identify & & social meet ph.linkedin.com/in/rosamaeacosta
  6. 6. Marketing’s main objective is toidentify and meet human and social needs profitably human identify & & social meet profit ph.linkedin.com/in/rosamaeacosta
  7. 7. Segmenting the market… human identify & & social meet profit ph.linkedin.com/in/rosamaeacosta
  8. 8. Segmenting the market according to product… Pro duct human identify & & social meet profit ph.linkedin.com/in/rosamaeacosta
  9. 9. Segmenting the market according to product/service preference… Pro duct human identify & & service preference social meet profit ph.linkedin.com/in/rosamaeacosta
  10. 10. Segmenting the market according toproduct/service preference to identify target market Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  11. 11. Holistic marketing concept is a newapproach in the 21st century, wherein everything matters Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  12. 12. Dimension 1: Relationship Marketing –mutually profitable business relationships relationship Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  13. 13. Dimension 2: Integrated Marketing – marketing mix tools (Price…) relationship Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  14. 14. Dimension 2: Integrated Marketing –marketing mix tools (Price, Product…) relationship Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  15. 15. Dimension 2: Integrated Marketing – marketing mix tools (Price, Product, Place…) relationship Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  16. 16. Dimension 2: Integrated Marketing – marketing mix tools (Price, Product, Place, Promotion) relationship Integrating 4Ps Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  17. 17. Dimension 3: Internal Marketing - Horizontal & inter vertical alignment in the company nal relationship Integrating 4Ps Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  18. 18. Dimension 4: Performance Marketing - Returns to society Inter in general Performance nal Relationship Integrating 4Ps Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  19. 19. Ice Cream Marketing Model Inter Performance nalRelationship Integrating 4Ps Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta

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