Raising Money Through Syndication Youth Net 19th May 2008


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Raising Money Through Syndication Youth Net 19th May 2008

  1. 1. Innovative trading to diversify your income streams James Barradell-Smith Sam Thomas
  2. 3. £125,000
  3. 4. Two websites, one aim: To create a socially inclusive environment where all young adults are engaged, informed and inspired to achieve their ambitions and dreams
  4. 5. 850,000 opportunities to volunteer 250,000 registered users 60,000 visitors per month 18,000 opportunities applied for each month www.do-it.org.uk the UK’s first and only National Volunteering Database
  5. 6. Each month, TheSite.org helps over 500,000 people access vital: Information… ...via no-nonsense fact sheets Support… … from peers via discussion boards Advice… … from experts via askTheSite
  6. 7. ? Innovative trading - syndication “ Web syndication is where a section of a website is made available for another website to use, either by licensing content or by sending web feeds of certain content from one website to another.”
  7. 8. <ul><li>Develop your charity’s brand </li></ul><ul><li>Increase reach and service access </li></ul><ul><li>Develop services, drive change </li></ul><ul><li>Inspire confidence in your charity </li></ul><ul><li>Raise profile of charity partners </li></ul>Why syndicate?
  8. 10. What do we syndicate? What have we got that’s of value? Photo by Qtea http://www.flickr.com/photos/Qtea <ul><li>Trusted content and services on TheSite.org </li></ul><ul><li>The UK’s electronic volunteering infrastructure behind do-it.org.uk </li></ul>
  9. 11. What we syndicate – volunteering opportunities
  10. 12. Opportunities from do-it.org.uk – examples Displayed in your look and feel…
  11. 13. What we syndicate - articles from TheSite.org
  12. 14. What we syndicate - articles from TheSite.org
  13. 15. <ul><ul><li>What we syndicate - askTheSite </li></ul></ul>
  14. 18. <ul><ul><ul><ul><ul><li>What we syndicate - research </li></ul></ul></ul></ul></ul>
  15. 20. Why us? Photo by Samhar Khuzam http://www.flickr.com/photos/samharkhuzam/ The Pepsi challenge... “ Log on to do-it.org.uk, choose mentoring from the scroll-down list, type in your postcode and, bingo, a host of mentoring opportunities come up immediately. This website is a marvellous resource and covers much more than mentoring.” THE TIMES Saturday 19 th April 2008
  16. 21. The UK’s volunteering electronic infrastructure 850,000 opportunities to volunteer 400+ voluntary sector partners
  17. 22. Trusted content from TheSite.org
  18. 23. The “virtuous circle” £ Photo by rbh www.flickr.com/photos/rbh/
  19. 24. http://www.socialsignal.com/web2-revenue
  20. 25. <ul><li>www.whatsonwhen.biz </li></ul><ul><li>Off-the-shelf travel and entertainment content feeds </li></ul>
  21. 29. Photo by warrenh http://www.flickr.com/photos/warrenh/ Things to think about <ul><li>Value what you do </li></ul>
  22. 30. <ul><li>Things to think about </li></ul><ul><li>A strong proposition can compete in the commercial world </li></ul>Photo by hekkeller http://www.flickr.com/photos/alex_senson/
  23. 31. <ul><li>Things to think about </li></ul><ul><li>Aim for long term, sustainable income </li></ul>Photo by Lollie-Pop http://www.flickr.com/photos/lollie-pop/
  24. 32. <ul><li>Be flexible </li></ul>Things to think about Photo by evanosherow http://www.flickr.com/photos/evanosherow/
  25. 33. <ul><li>Be clear on your USPs and articulate them well </li></ul>Things to think about Photo by Tim Parkinson http://www.flickr.com/photos/tmiparkinson/
  26. 34. <ul><li>Be brave – say it with confidence </li></ul><ul><li>Try it out – nothing ventured, nothing gained! </li></ul>Things to think about Photo by r_neches http://www.flickr.com/photos/r_neches/
  27. 35. <ul><li>Spend time on your systems and processes </li></ul>Things to think about
  28. 36. <ul><li>Stop thinking in “sector silos” </li></ul>Things to think about Photo by Mike Sales http://www.flickr.com/photos/mikesales/
  29. 37. Photo by Xip http://www.flickr.com/photos/xip/
  30. 38. Thank you - any questions? [email_address] [email_address]