Indian Tourism Industry Analysis

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This presentation was made as a part of the business strategy course to discuss the India Tourism industry. The analysis touched on various aspects such as competition and PESTLE analysis.

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  • Im doing my Honours in Strategy, please email it to mnagrao@gmail.com
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  • Thank you for your sharing! This is a great example for our group since we are working on a report about shampoo industry analysis. May you send me the slides via ngavtt11@gmail.com. :)
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  • Thanks for your publicity on India to the world. Please drop a copy of this presentation in my inbox at pandey.laxmikant@gmail.com
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  • Thanks for your publicity on India to the world. Please drop a copy of this presentation in my inbox at jawute@yahoo.com.
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  • Im doing my Honours in Strategy, please email it to mcopele@gmail.com
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  • Indian Tourism Industry Analysis

    1. 1. Group 4 Travels Rohit Sood | Sameer Tandon | Sandeep Jaypal Shreya Bapna |Tarpan Gupta | Vivek Zaveri
    2. 2. Overview <ul><li>The tourism in India is very substantial and Vibrant </li></ul><ul><li>India is becoming a major global destination </li></ul><ul><li>Indian tourism contributes substantial amount for foreign exchange </li></ul><ul><li>As per the statistics in the year 2007 4.5 million people visited India spending $10 billion </li></ul><ul><li>Indian tourism registered a growth of 13% over the previous year </li></ul><ul><li>The tourism industry has helped growth in other sectors as diverse as horticulture, handicrafts, agriculture and construction </li></ul>
    3. 3. Tourist Destinations <ul><li>Religious Tourism </li></ul><ul><ul><li>Tirupathi , Haridwar , Kashi , Kanyakumari , Shirdi sai Baba , Amarnath , Vaisho devi </li></ul></ul><ul><li>Cultural Tourism </li></ul><ul><ul><li>Taj Mahal , Gol Gumabz , Hampi , </li></ul></ul><ul><li>Coastal Areas </li></ul><ul><ul><li>Kerala , Cochin , Goa </li></ul></ul><ul><li>Industry Tourism </li></ul><ul><ul><li>Mumabi , Bangalore , Delhi </li></ul></ul><ul><li>Hill stations </li></ul><ul><ul><li>Ooty , Kodai , Manali , Shimla, Darjelings </li></ul></ul>
    4. 4. SWOT Analysis
    5. 5. Porter’s 5 forces
    6. 6. Competition <ul><li>Competition from other popular destinations </li></ul><ul><li>Amongst Local </li></ul><ul><li>- Hill Stations </li></ul><ul><li>- Coastal Areas </li></ul><ul><li>Religious destinations </li></ul><ul><li>Cultural centres </li></ul><ul><li>International </li></ul><ul><li>Nepal </li></ul><ul><li>Sri Lanka </li></ul><ul><li>Bhutan </li></ul><ul><li>China </li></ul><ul><li>Singapore </li></ul>
    7. 7. Customers <ul><li>Customers: Thy make the industry… </li></ul><ul><li>Tourists!!! </li></ul>
    8. 8. Providers <ul><li>Efficiency and the attractiveness depends on the performance of the suppliers of the service </li></ul><ul><li>Airlines Industry </li></ul><ul><li>Railways </li></ul><ul><li>Travel Agents </li></ul><ul><li>Locals </li></ul><ul><li>Hotel industry </li></ul><ul><li>Government </li></ul><ul><li>3 P’s </li></ul><ul><li>Physical Evidence </li></ul><ul><li>People </li></ul><ul><li>Place </li></ul>
    9. 9. Spoilers <ul><li>Things which can take the focus away from Tourism </li></ul>
    10. 10. New Entrants <ul><li>Upcoming destinations and the issues they are up </li></ul><ul><li>against </li></ul><ul><li>International </li></ul><ul><li>Vietnam </li></ul><ul><li>Philippines </li></ul><ul><li>Indonesia </li></ul><ul><li>Barriers to Entry </li></ul><ul><li>Infrastructure </li></ul><ul><li>Cultural issues </li></ul><ul><li>Global mindset </li></ul><ul><li>Ease of access </li></ul><ul><li>Language </li></ul><ul><li>Security </li></ul>
    11. 11. Factors affecting tourism in India Economic Factors
    12. 12. Social Factors Cultural Factors
    13. 13. Political Factors
    14. 14. Environmental Factors Demographic Factors
    15. 15. Governmental Factors
    16. 16. Technological Factors
    17. 17. Competitive Factors
    18. 18. External Factor Evaluation Key External Factors Weight Rating Weighted Score OPPORTUNITIES 1 Increased privatization for infrastructure 0.15 4 0.6 2 Marketing Campaigns 0.12 4 0.48 3 Go green/Preserve Nature Initiatives 0.03 2 0.06 4 Increased hotel facility and home stays 0.1 3 0.3 5 Organizing common wealth games 2010 0.05 3 0.15 6 Strategic alliances with countries 0.03 2 0.06 7 Encouraging international student exchange program 0.06 1 0.06
    19. 19. External Factor Evaluation Key External Factors Weight Rating Weighted Score THREATS 8 Terrorism 0.15 2 0.3 9 Economic slowdown 0.1 2 0.2 10 Political Instability 0.05 1 0.05 11 Natural Disasters 0.03 1 0.03 12 Exchange rate fluctuation 0.03 1 0.03 13 Government rules and regulations 0.05 3 0.15 14 Global Warming 0.05 3 0.15 TOTAL 1 2.62
    20. 20. Our Viewpoint <ul><li>In spite of overall recession and the war on terrorism, the future looks bright </li></ul><ul><li>Commonwealth Games in 2010 is a huge opportunity ahead </li></ul><ul><li>With increased hotel facilities, accommodation will be easier </li></ul><ul><li>Development of infrastructure has already begun and this will help in </li></ul><ul><li>boosting tourism </li></ul><ul><li>Various “go green” and “save the tiger” initiatives are adding on to a </li></ul><ul><li>better India </li></ul><ul><li>However, India needs to fight the war on TERRORISM….to sustain!!! </li></ul>
    21. 21. Thank You…

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