Group 4 Travels Rohit Sood | Sameer Tandon | Sandeep Jaypal Shreya Bapna |Tarpan Gupta | Vivek Zaveri

Overview The tourism in India is very substantial and Vibrant India is becoming a major global destination Indian tourism contributes substantial amount for foreign exchange As per the statistics in the year 2007 4.5 million people visited India spending $10 billion Indian tourism registered a growth of 13% over the previous year The tourism industry has helped growth in other sectors as diverse as horticulture, handicrafts, agriculture and construction

The tourism in India is very substantial and Vibrant

India is becoming a major global destination

Indian tourism contributes substantial amount for foreign exchange

As per the statistics in the year 2007 4.5 million people visited India spending $10 billion

Indian tourism registered a growth of 13% over the previous year

The tourism industry has helped growth in other sectors as diverse as horticulture, handicrafts, agriculture and construction

Tourist Destinations Religious Tourism Tirupathi , Haridwar , Kashi , Kanyakumari , Shirdi sai Baba , Amarnath , Vaisho devi Cultural Tourism Taj Mahal , Gol Gumabz , Hampi , Coastal Areas Kerala , Cochin , Goa Industry Tourism Mumabi , Bangalore , Delhi Hill stations Ooty , Kodai , Manali , Shimla, Darjelings

Religious Tourism

Tirupathi , Haridwar , Kashi , Kanyakumari , Shirdi sai Baba , Amarnath , Vaisho devi

Cultural Tourism

Taj Mahal , Gol Gumabz , Hampi ,

Coastal Areas

Kerala , Cochin , Goa

Industry Tourism

Mumabi , Bangalore , Delhi

Hill stations

Ooty , Kodai , Manali , Shimla, Darjelings

SWOT Analysis

Porter’s 5 forces

Competition Competition from other popular destinations Amongst Local - Hill Stations - Coastal Areas Religious destinations Cultural centres International Nepal Sri Lanka Bhutan China Singapore

Competition from other popular destinations

Amongst Local

- Hill Stations

- Coastal Areas

Religious destinations

Cultural centres

International

Nepal

Sri Lanka

Bhutan

China

Singapore

Customers Customers: Thy make the industry… Tourists!!!

Customers: Thy make the industry…

Tourists!!!

Providers Efficiency and the attractiveness depends on the performance of the suppliers of the service Airlines Industry Railways Travel Agents Locals Hotel industry Government 3 P’s Physical Evidence People Place

Efficiency and the attractiveness depends on the performance of the suppliers of the service

Airlines Industry

Railways

Travel Agents

Locals

Hotel industry

Government

3 P’s

Physical Evidence

People

Place

Spoilers Things which can take the focus away from Tourism

Things which can take the focus away from Tourism

New Entrants Upcoming destinations and the issues they are up against International Vietnam Philippines Indonesia Barriers to Entry Infrastructure Cultural issues Global mindset Ease of access Language Security

Upcoming destinations and the issues they are up

against

International

Vietnam

Philippines

Indonesia

Barriers to Entry

Infrastructure

Cultural issues

Global mindset

Ease of access

Language

Security

Factors affecting tourism in India Economic Factors

Social Factors Cultural Factors

Political Factors

Environmental Factors Demographic Factors

Governmental Factors

Technological Factors

Competitive Factors

External Factor Evaluation Key External Factors Weight Rating Weighted Score OPPORTUNITIES 1 Increased privatization for infrastructure 0.15 4 0.6 2 Marketing Campaigns 0.12 4 0.48 3 Go green/Preserve Nature Initiatives 0.03 2 0.06 4 Increased hotel facility and home stays 0.1 3 0.3 5 Organizing common wealth games 2010 0.05 3 0.15 6 Strategic alliances with countries 0.03 2 0.06 7 Encouraging international student exchange program 0.06 1 0.06

External Factor Evaluation Key External Factors Weight Rating Weighted Score THREATS 8 Terrorism 0.15 2 0.3 9 Economic slowdown 0.1 2 0.2 10 Political Instability 0.05 1 0.05 11 Natural Disasters 0.03 1 0.03 12 Exchange rate fluctuation 0.03 1 0.03 13 Government rules and regulations 0.05 3 0.15 14 Global Warming 0.05 3 0.15 TOTAL 1 2.62

Our Viewpoint In spite of overall recession and the war on terrorism, the future looks bright Commonwealth Games in 2010 is a huge opportunity ahead With increased hotel facilities, accommodation will be easier Development of infrastructure has already begun and this will help in boosting tourism Various “go green” and “save the tiger” initiatives are adding on to a better India However, India needs to fight the war on TERRORISM….to sustain!!!

In spite of overall recession and the war on terrorism, the future looks bright

Commonwealth Games in 2010 is a huge opportunity ahead

With increased hotel facilities, accommodation will be easier

Development of infrastructure has already begun and this will help in

boosting tourism

Various “go green” and “save the tiger” initiatives are adding on to a

better India

However, India needs to fight the war on TERRORISM….to sustain!!!

Thank You…