3. Ad
The advert takes a humours form and includes characters that would appeal to children.
The ad is advertising sugar puffs cereal, and focuses on the free sticker and swap card.
The target audience is younger children as they are trying to entice people to buy the cereal due
to the free sticker and swap card. Its used to persuade children to ask their parents to purchase
the cereal.
It’s a Stand alone advert with a humorous style .
Its surreal.
4. What persuasive techniques are being
used ?
• Using the free sticker and swap card to persuade the viewer to buy the cereal. Its appealing
to children.
• The honey monster character is also used to create interest in purchasing the product as its
unusual and will make children want the cereal.
• It has a unique selling point as its advertising a free gift.
• Its humorous.
• This advert contains no hidden or overt messages but often adverts do to persuade more
potential customers.
5. AIDA
• Attract attention- the advert successfully attracts the potential customers
which are children and their parents.
• Arouse interest- The advert creates interest due to the free items included
with the cereal and the character used to advertise it.
• Stimulate desire- By focusing on the free sticker and swap card it
convinces children that they need the cereal so they trade the free items.
• Promote action- Due to the niche character used to advertise the cereal
viewers of the advert will be able to relate to the product when they see it
shops. Also children may persuade their parents to take action and buy
the product because all their friends are trading the swap cards.
6. Codes and conventions
• Mise-en-scene- the honey monster begins sitting at a table pouring out sugar
puffs cereal. Surrounded by unrealistic painted background despite the fact
that its clearly been shot in a studio.
• Ambient lighting throughout.
• Camera shot-shot 1 medium shot ,shows the honey monster sitting at a table
poring cereal into a bowl.
• Shot 2 match on action, close up, showing the free sticker and swap card
falling into the bowl with the cereal.
• Shot 3 close up of the honey monster with the sticker and swap car.
• Shot 4 –close up, shows the monster sticking the sticker to his bag.
• Shot 5, close up of the honey monster holding the swap cards.
• Shot 6- Long shot showing the honey monster with his cards and another
monster with a chain.
• Shot 7 close up of the honey monsters face shaking.
• Shot 8 medium shot showing the honey monster with a bowl of sugar puffs
and the cereal box so the viewer knows what it looks like to purchase it.
7. Editing and sound effects
• Cuts with match on action shots are used throughout.
• Trembling sound effects are used when the honey monster is shaking due to the
large bear being present off camera.
9. The advert
• The ad is advertising the new version of Microsoft's Bing internet explorer promoting its speed and ease of
use.
• Its aimed at younger adults due to the music and the style.
• A serious advert that’s informative and includes text describing the explorer including reviews from large
companies.
• The advert shows how advance the provider is and what its capable of, switching between text and
footage of showing its capability's.
• Celebrity endorsement isn't used in this advert but It is often used to promote . Celebrity
endorsement is a great way to persuade and encourage people to buy a product .
10. Persuasion techniques
• It offers benefits as an internet explorer , saying its fast and fluid. The advert includes quotes
from magazines and newspapers describing it as amazingly fast and a fresh browsing
experience.
• Special effects and computer graphics are used throughout the ad to show what its capable
of.
11. AIDA
• The advert is successful at attracting the potential customers due to the music, the computer
graphics and effects.
• It arouses interest by including reviews and words describing how effective the explorer is.
The words describing how effective it is are proven through the images shown throughout
the advertisement.
• The advert stimulates desire through its visuals and description.
• The advertisement persuades people to download the explorer.
12. Codes and convections
• Music is played throughout the advert.
• Special effects are used on the text that appears in the advert these effects add a glow to the
text which changes in brightness.
• The ad is edited to show brief clips of what the explorer is capable of.
• Often adverts attempt to create emotional responses. Charity adverts often do this to
persuade viewers to give money. Adverts promoting healthy lifestyles such as anti-smoking
adverts also try to evoke a sense of fear in viewers giving then information on how much
harm it causes, to get the intended message across.
• Celebrity endorsement isn't used in this advert but It is often used to promote . Celebrity
endorsement is a great way to persuade and encourage people to buy a product .
