<ul><li>5 Steps </li></ul><ul><li>To Writing </li></ul><ul><li>And Publishing </li></ul><ul><li>A DigBook </li></ul>Publis...
<ul><li>Step 1 </li></ul><ul><li>Define What You Know </li></ul><ul><li>Are you an expert in your industry? </li></ul><ul>...
<ul><li>Step 2 </li></ul><ul><li>Define Your Market </li></ul><ul><li>There are plenty of potential prospects that can aff...
<ul><li>Step 3 </li></ul><ul><li>Define & Elaborate Your Qualifications </li></ul><ul><li>Your proficiency is your knowled...
<ul><li>Step 4 </li></ul><ul><li>Position Yourself As An Expert </li></ul><ul><li>Are you a speaker, professional practiti...
<ul><li>Which leads to the final step… </li></ul>Publish& Promote Diane Carter DigBook Publishing
<ul><li>Step 5 </li></ul><ul><li>Define Your Audience </li></ul><ul><li>Spend your time marketing to an audience that you ...
<ul><li>Final Thought </li></ul><ul><li>Your digbook has two purposes:  </li></ul><ul><li>to educate consumers, small busi...
<ul><li>Final Advice </li></ul><ul><li>Instead of one book, let’s think series. Being the expert that you are you’ll never...
<ul><li>Conclusion   </li></ul><ul><li>Don’t wait - start living your dreams of being a published author today!  </li></ul...
<ul><li>Comments - Ideas - Suggestions </li></ul><ul><li>email me at info@digbookpublishing.com </li></ul><ul><li>Diane Ca...
<ul><li>www.sam101.com   - sales, advertising and marketing information </li></ul><ul><li>www.abrandidentity.com   - graph...
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5 Steps To Writing & Publishing A DigBook

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Publish & Promote ... 5 Steps To Writing & Publishing A DigBook

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5 Steps To Writing & Publishing A DigBook

  1. 1. <ul><li>5 Steps </li></ul><ul><li>To Writing </li></ul><ul><li>And Publishing </li></ul><ul><li>A DigBook </li></ul>Publish& Promote Diane Carter DigBook Publishing
  2. 2. <ul><li>Step 1 </li></ul><ul><li>Define What You Know </li></ul><ul><li>Are you an expert in your industry? </li></ul><ul><li>If so, you might already have all the materials needed to compile an digbook. </li></ul><ul><li>Consider: We are hard wired and driven to avoid pain and gain pleasure. </li></ul><ul><li>People buy things that help them avoid pain. </li></ul><ul><li>Pain and pleasure control our lives. </li></ul><ul><li>Show your reader how you can help them do one or the other or better yet - both. </li></ul>Publish& Promote Diane Carter DigBook Publishing
  3. 3. <ul><li>Step 2 </li></ul><ul><li>Define Your Market </li></ul><ul><li>There are plenty of potential prospects that can afford “our” services and products, </li></ul><ul><li>but finding your “target market” is to identify those who are hungry for your services and products. </li></ul><ul><li>Remember Step 1 </li></ul><ul><li>You are helping your potential prospects to avoid pain or enjoy pleasure. </li></ul><ul><li>Let them know how your knowledge and skills will help them accomplish either or both. </li></ul><ul><li>Don’t just recite your product and service features. </li></ul>Publish& Promote Diane Carter DigBook Publishing
  4. 4. <ul><li>Step 3 </li></ul><ul><li>Define & Elaborate Your Qualifications </li></ul><ul><li>Your proficiency is your knowledge. Your digbook allows you to show it off in style. </li></ul><ul><li>When you understand what makes your readers business excel and show them how to use </li></ul><ul><li>you and your knowledge to be superior and grow their business </li></ul><ul><li>you’ll build emotional bond with your target market. </li></ul><ul><li>The more you communicate, the more your audience will trust you and want to do business with you. </li></ul>Publish& Promote Diane Carter DigBook Publishing
  5. 5. <ul><li>Step 4 </li></ul><ul><li>Position Yourself As An Expert </li></ul><ul><li>Are you a speaker, professional practitioner, adviser, consultant? </li></ul><ul><li>If you’ve written articles about your specific area of expertise or if you help clients </li></ul><ul><li>solve painful problems – you have an digbook in you. </li></ul><ul><li>An digbook tells people about your expertise and adds credibility to your products and services. </li></ul><ul><li>It will help brand you as a specialist in your field. </li></ul><ul><li>Adding ”author” to your title could open doors for radio and television, newspaper or magazine interviews. All are free and have a much higher impact than paid advertisements. You can send producers, writers, editors, and reviewers a free copy. There is no guarantee they’ll call </li></ul><ul><li>but when they do you will have the credibility to face their questions. </li></ul>Publish& Promote Diane Carter DigBook Publishing
  6. 6. <ul><li>Which leads to the final step… </li></ul>Publish& Promote Diane Carter DigBook Publishing
  7. 7. <ul><li>Step 5 </li></ul><ul><li>Define Your Audience </li></ul><ul><li>Spend your time marketing to an audience that you can flip from reader to client. </li></ul><ul><li>Create a reader profile by asking yourself, “Who will read my digbook?” </li></ul><ul><li>If you expect to sell it ask yourself “Who will buy my digbook?” </li></ul><ul><li>“ Who needs my expertise?” “What are their needs and challenges?” </li></ul><ul><li>“ What motivates them?” “What dreams do they have in life and business?” </li></ul><ul><li>These questions are meant to jump-start your reader profile, other things to consider might include your readers financial situation, their use of the Internet and their experiences etc. </li></ul>Publish& Promote Diane Carter DigBook Publishing
  8. 8. <ul><li>Final Thought </li></ul><ul><li>Your digbook has two purposes: </li></ul><ul><li>to educate consumers, small businesses and entrepreneurs on your field of expertise and </li></ul><ul><li>2) to market you to potential clients via viral marketing. </li></ul>Publish& Promote Diane Carter DigBook Publishing
  9. 9. <ul><li>Final Advice </li></ul><ul><li>Instead of one book, let’s think series. Being the expert that you are you’ll never run out of material! </li></ul>Publish& Promote Diane Carter DigBook Publishing
  10. 10. <ul><li>Conclusion </li></ul><ul><li>Don’t wait - start living your dreams of being a published author today! </li></ul><ul><li>The journey will require considerable amount of time and energy - we respect that – </li></ul><ul><li>DigBook Publishing would like to make the digpublishing experience dynamic for you! </li></ul><ul><li>We would be honored to work with you to create this extraordinary marketing tool. </li></ul>Publish& Promote Diane Carter DigBook Publishing
  11. 11. <ul><li>Comments - Ideas - Suggestions </li></ul><ul><li>email me at info@digbookpublishing.com </li></ul><ul><li>Diane Carter </li></ul>Publish& Promote Diane Carter DigBook Publishing
  12. 12. <ul><li>www.sam101.com - sales, advertising and marketing information </li></ul><ul><li>www.abrandidentity.com - graphic design </li></ul><ul><li>www.medicminder.com - electric health record system </li></ul><ul><li>www.digbookpublishing.com - digital publishing </li></ul><ul><li>www.dianecarter.me - all about me </li></ul><ul><li>www.thehivetoday.com - social media site </li></ul><ul><li>www.80-20-RULE.com - how the rule-of-thumb applies to everything </li></ul>Publish& Promote Diane Carter DigBook Publishing
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