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5 Steps To Writing & Publishing A DigBook
5 Steps To Writing & Publishing A DigBook
5 Steps To Writing & Publishing A DigBook
5 Steps To Writing & Publishing A DigBook
5 Steps To Writing & Publishing A DigBook
5 Steps To Writing & Publishing A DigBook
5 Steps To Writing & Publishing A DigBook
5 Steps To Writing & Publishing A DigBook
5 Steps To Writing & Publishing A DigBook
5 Steps To Writing & Publishing A DigBook
5 Steps To Writing & Publishing A DigBook
5 Steps To Writing & Publishing A DigBook
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5 Steps To Writing & Publishing A DigBook

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Publish & Promote ... 5 Steps To Writing & Publishing A DigBook

Publish & Promote ... 5 Steps To Writing & Publishing A DigBook

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Transcript

  • 1.
    • 5 Steps
    • To Writing
    • And Publishing
    • A DigBook
    Publish& Promote Diane Carter DigBook Publishing
  • 2.
    • Step 1
    • Define What You Know
    • Are you an expert in your industry?
    • If so, you might already have all the materials needed to compile an digbook.
    • Consider: We are hard wired and driven to avoid pain and gain pleasure.
    • People buy things that help them avoid pain.
    • Pain and pleasure control our lives.
    • Show your reader how you can help them do one or the other or better yet - both.
    Publish& Promote Diane Carter DigBook Publishing
  • 3.
    • Step 2
    • Define Your Market
    • There are plenty of potential prospects that can afford “our” services and products,
    • but finding your “target market” is to identify those who are hungry for your services and products.
    • Remember Step 1
    • You are helping your potential prospects to avoid pain or enjoy pleasure.
    • Let them know how your knowledge and skills will help them accomplish either or both.
    • Don’t just recite your product and service features.
    Publish& Promote Diane Carter DigBook Publishing
  • 4.
    • Step 3
    • Define & Elaborate Your Qualifications
    • Your proficiency is your knowledge. Your digbook allows you to show it off in style.
    • When you understand what makes your readers business excel and show them how to use
    • you and your knowledge to be superior and grow their business
    • you’ll build emotional bond with your target market.
    • The more you communicate, the more your audience will trust you and want to do business with you.
    Publish& Promote Diane Carter DigBook Publishing
  • 5.
    • Step 4
    • Position Yourself As An Expert
    • Are you a speaker, professional practitioner, adviser, consultant?
    • If you’ve written articles about your specific area of expertise or if you help clients
    • solve painful problems – you have an digbook in you.
    • An digbook tells people about your expertise and adds credibility to your products and services.
    • It will help brand you as a specialist in your field.
    • Adding ”author” to your title could open doors for radio and television, newspaper or magazine interviews. All are free and have a much higher impact than paid advertisements. You can send producers, writers, editors, and reviewers a free copy. There is no guarantee they’ll call
    • but when they do you will have the credibility to face their questions.
    Publish& Promote Diane Carter DigBook Publishing
  • 6.
    • Which leads to the final step…
    Publish& Promote Diane Carter DigBook Publishing
  • 7.
    • Step 5
    • Define Your Audience
    • Spend your time marketing to an audience that you can flip from reader to client.
    • Create a reader profile by asking yourself, “Who will read my digbook?”
    • If you expect to sell it ask yourself “Who will buy my digbook?”
    • “ Who needs my expertise?” “What are their needs and challenges?”
    • “ What motivates them?” “What dreams do they have in life and business?”
    • These questions are meant to jump-start your reader profile, other things to consider might include your readers financial situation, their use of the Internet and their experiences etc.
    Publish& Promote Diane Carter DigBook Publishing
  • 8.
    • Final Thought
    • Your digbook has two purposes:
    • to educate consumers, small businesses and entrepreneurs on your field of expertise and
    • 2) to market you to potential clients via viral marketing.
    Publish& Promote Diane Carter DigBook Publishing
  • 9.
    • Final Advice
    • Instead of one book, let’s think series. Being the expert that you are you’ll never run out of material!
    Publish& Promote Diane Carter DigBook Publishing
  • 10.
    • Conclusion
    • Don’t wait - start living your dreams of being a published author today!
    • The journey will require considerable amount of time and energy - we respect that –
    • DigBook Publishing would like to make the digpublishing experience dynamic for you!
    • We would be honored to work with you to create this extraordinary marketing tool.
    Publish& Promote Diane Carter DigBook Publishing
  • 11.
    • Comments - Ideas - Suggestions
    • email me at info@digbookpublishing.com
    • Diane Carter
    Publish& Promote Diane Carter DigBook Publishing
  • 12.
    • www.sam101.com - sales, advertising and marketing information
    • www.abrandidentity.com - graphic design
    • www.medicminder.com - electric health record system
    • www.digbookpublishing.com - digital publishing
    • www.dianecarter.me - all about me
    • www.thehivetoday.com - social media site
    • www.80-20-RULE.com - how the rule-of-thumb applies to everything
    Publish& Promote Diane Carter DigBook Publishing

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