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e-Business, e-Marketing And Social Media 2008 Course Ge Ma Business School Mod 12

by Business consultant / developer at Postecom, Arthur D. Little, Ericsson, Eunosia/Proxicom, Generali, CNR on Mar 14, 2009

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Module 12/13 of a series of slides I wrote down in order to introduce a small class of post-graduate students to e-Business and e-marketing, at "Gestioni & Management" Business School in Rome.

Module 12/13 of a series of slides I wrote down in order to introduce a small class of post-graduate students to e-Business and e-marketing, at "Gestioni & Management" Business School in Rome.

My goal was NOT just to discuss or introduce the Internet, the Web or the basic concepts online user experience and online advertising. Instead, I focused on the idea that e-marketing management is more and more a relevant aspect of "plain and simple" marketing management and I tried to give future marketing managers some methodological tool in order to address e-marketing projects in a "right", formal and structured way.

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e-Business, e-Marketing And Social Media 2008 Course   Ge Ma Business School   Mod 12 e-Business, e-Marketing And Social Media 2008 Course Ge Ma Business School Mod 12 Presentation Transcript