Pricelines Case Study

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When then client controls the price!!!!

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Pricelines Case Study

  1. 1. OTA’s case study priceline.com
  2. 3. Online Travel Agency and purchase’s bid <ul><li>The priceline’s business model… </li></ul><ul><li>Pionner online company that uses original purchasing method </li></ul><ul><li>It offers clients the chance to name their own price that meet their needs… </li></ul><ul><li>Makes it easy for our customers to find a great deal by bidding </li></ul>
  3. 4. Targeted customer group Leisure travelers Senior executives Managers Regular leisure travelers Managers
  4. 5. Customer services offered <ul><li>Name Your Own Price </li></ul><ul><li>Large choice: airline tickets, hotel rooms, car rentals, mortgages, long distance call. </li></ul><ul><li>Accurate updated inventory </li></ul>
  5. 6. <ul><li>Flexible system </li></ul><ul><li>Purchase that fits to clients need </li></ul><ul><li>Visibility </li></ul><ul><li>Large and updated promotions available </li></ul><ul><li>Expected factors </li></ul><ul><li>Offensive approach </li></ul><ul><li>Dynamic reverse auction approach </li></ul><ul><li>Consumers name their own price </li></ul><ul><li>Bugdet minded consumers </li></ul><ul><li>Clients have no or little brand loyalty </li></ul><ul><li>Unexpected factors </li></ul>VS.
  6. 7. Customer communication methods <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Ihpone application </li></ul><ul><li>Tv adds </li></ul><ul><li>Comic videos available: http://www.priceline.com/promo/shatner_pcln_negotiator.asp </li></ul>
  7. 8. Priceline’s partners <ul><li>Hotel: </li></ul><ul><li>55 000 hotels worldwide </li></ul><ul><li>12 000 cities </li></ul>Sites

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