!Independant Hotels Comparison

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!Independant Hotels Comparison

  1. 1. Independant hotels comparison Pennsilvania Versus Grammercy Park Hotel New York Hotels in Manhattan Hotel direct booking By Gomes Neves Saluquia
  2. 3. 1.1. Guest booking experience
  3. 4. 1.2. Guest booking experience
  4. 5. Guest booking experience By location By type of hotel By hotel name Very good referencing Good referencing Very bad ranking not on the 1st page Ranked 4th Bad ranking Good ranking
  5. 6. 2.Hotel own websites access <ul><li>1st ranked </li></ul><ul><li>Easy to find in google search on the over all </li></ul><ul><li>3rd parties with visible results: tabletshotel.com; hotels.com; voyagessncf.com </li></ul><ul><li>Competitors: Marcel; The W New York; The Inn </li></ul><ul><li>1st ranked </li></ul><ul><li>Easy to find in google search </li></ul><ul><li>3rd parties with visible results: expedia; bookings; hotel.com </li></ul><ul><li>Competitors: Hotel metro; Kitano Hotel New York </li></ul>
  6. 7. <ul><li>We can book directly from the 1st page </li></ul><ul><li>The website is clear, well organised </li></ul><ul><li>Not a specified category for amenities and facilities, we have to go in « about our hotel » to get it </li></ul><ul><li>The location is well defined and explained on the different map options depending on the location </li></ul><ul><li>Price: from 129 $ to 350 $ </li></ul><ul><li>Conditions and policy are clear </li></ul>3.1. How easy was the site to use
  7. 8. <ul><li>There is not on the 1st page the direct possibility to book </li></ul><ul><li>Good details on guestrooms </li></ul><ul><li>Maybe to many details on amenities and facilities </li></ul><ul><li>The visual aspect is good but characters are too small </li></ul><ul><li>Location: you have a global overview of the place. You have to click twice to get zoom in </li></ul><ul><li>Pricing is quite expensive: from 395$ to 2200 $ </li></ul><ul><li>Conditions and policy are clear </li></ul>3.2. How easy was the site to use
  8. 9. 4. The booking engine <ul><li>http://www.gramercyparkhotel.com/ </li></ul><ul><li>The domain name corresponds to the hotel name </li></ul><ul><li>The URL leads to : reservations.synxis.com </li></ul><ul><li>http://www.hotelpenn.com/ </li></ul><ul><li>The domain name correspond to hotel name, it has been shorten </li></ul><ul><li>The URL leads to : bookingIhoteliers.com </li></ul>
  9. 10. 5. Conclusion <ul><li>The Pennsilvania Hotel is doing better sell effort because: </li></ul><ul><li>It is easier for customer to find it </li></ul><ul><li>The website ranking is better comparing to the Grammercy Park Hotel </li></ul><ul><li>The use of the Penn hotel website is more functionnal and easy to use </li></ul><ul><li>We have direct access to information </li></ul><ul><li>The Hotel has more varieted and less restriction on 3rd party visibility </li></ul><ul><li>Pennsilvannia Hotel uses a more wellknown url link </li></ul>

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