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Does Online Measure Up to In-Store: Running Shoes
 

Does Online Measure Up to In-Store: Running Shoes

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From music to books to expensive digital cameras, consumers have become quite comfortable buying a variety of items online. But there are some purchases, like running shoes, that have traditionally ...

From music to books to expensive digital cameras, consumers have become quite comfortable buying a variety of items online. But there are some purchases, like running shoes, that have traditionally required more of a personal investment.

We picked five of the top running shoe manufacturers, deconstructed their online product pages and analyzed how well online can replace the in-store experience.

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