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Year end fundraising

                                     October 21, 2010
                         Colleen Hutchings, En...
Set your goals




Thursday, October 21, 2010
How do you meet those
                                    goals?


                    • Determine the number of emails yo...
Set your calendar

                    • Spacing and timing of emails
                    • Are there other organizational...
Use all your best tools




Thursday, October 21, 2010
Marketing tools

                    • Good copy
                    • Premiums
                    • Deadlines
          ...
Effective landing pages

                    • Most important elements, including the
                         button, abov...
Thursday, October 21, 2010
Graphics


                    • Do they contain all the information you need?
                    • Are they pretty?
    ...
Graphic Examples




Thursday, October 21, 2010
List segmentation


                    • Are ask strings appropriate for each segments
                         giving hi...
Use your web properties


                    • Splash pages
                    • Utilizing valuable real estate
        ...
Splash page example




Thursday, October 21, 2010
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Year-End Fundraising Strategies

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Presentation by Colleen Hutchings on Year-End Fundraising Strategy.

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Transcript of "Year-End Fundraising Strategies"

  1. 1. Year end fundraising October 21, 2010 Colleen Hutchings, Environmental Working Group Thursday, October 21, 2010
  2. 2. Set your goals Thursday, October 21, 2010
  3. 3. How do you meet those goals? • Determine the number of emails you need • Can you count on web or offline money? Thursday, October 21, 2010
  4. 4. Set your calendar • Spacing and timing of emails • Are there other organizational needs? • What other calendars do you need to be mindful of? • Diversify the content Thursday, October 21, 2010
  5. 5. Use all your best tools Thursday, October 21, 2010
  6. 6. Marketing tools • Good copy • Premiums • Deadlines • Matching gifts • Have you tested? Thursday, October 21, 2010
  7. 7. Effective landing pages • Most important elements, including the button, above the fold? • Field labels clearly aligned with the correct field? Use horizontal and drop down boxes instead of vertical alignment • Headers to direct the eye and users Thursday, October 21, 2010
  8. 8. Thursday, October 21, 2010
  9. 9. Graphics • Do they contain all the information you need? • Are they pretty? • Does video work for your audience? Thursday, October 21, 2010
  10. 10. Graphic Examples Thursday, October 21, 2010
  11. 11. List segmentation • Are ask strings appropriate for each segments giving history? • Does the copy reflect when they last donated and how much? Thursday, October 21, 2010
  12. 12. Use your web properties • Splash pages • Utilizing valuable real estate • Social media Thursday, October 21, 2010
  13. 13. Splash page example Thursday, October 21, 2010
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