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Winning in 2012: How Advocacy and Electoral Campaigns Can Use the Internet Effectively
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Winning in 2012: How Advocacy and Electoral Campaigns Can Use the Internet Effectively

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2012 promises to be an epic political year. The White House, the Senate and the House of Representatives are up for grabs, along with thousands of other offices in state and local governments across …

2012 promises to be an epic political year. The White House, the Senate and the House of Representatives are up for grabs, along with thousands of other offices in state and local governments across the country, even as voters weigh in on scores of ballot initiatives and other measures. Meanwhile, advocacy organizations across the country will continue to push policy changes at the federal, state and local levels.

Published in: News & Politics, Business

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  • Transcript

    • 1. Winning in 2012:How Advocacy and Electoral Campaigns Can Use the Internet Effectively
    • 2. Epolitics.com • How-to site for online politics • Founded in 2006 • Winner, “Best Blog – National Politics” at the 2007 Politics Online Conference • Features 3 downloadable e-booksOn Amazon store for Kindle or • New e-book focuses on 2012PDF at Epolitics.com Colin: • Former Texas legislative staffer • 15 years in digital politics & advocacy • Currently: Director of Outreach & Online Comms at NWLCColin DelanyEditor, Epolitics.comcpd@epolitics.com@epolitics
    • 3. Salsa Labs: • Integrated online organizing andJohn Brougher fundraising platformPolitical Account Executive • 2,000 organizationsjbrougher@salsalab.com • 50K Salsa users • 75 million members • $25 million raised
    • 4. Salsa Platform Capabilities Email Social Media Fundraising & eCommerce Supporter Website Forms CRM Database3rd Party Plugins Events Reporting Advocacy
    • 5. Broad Trends for 2012• Mobile• Visual• Data
    • 6. Mobile• Tablets• Grassroots/field• Advertising• Fundraising
    • 7. Why Visual?• Tablets, flatscreen monitors & broadband• Pinterest• Power of infographics
    • 8. Challenges in 2012• Tool choice• Tool integration• Information overload
    • 9. The Big Question to Askabout any Online Tool:Does it help you win?
    • 10. What Breaks Through?
    • 11. • Visual• Emotion• Connection
    • 12. Electoral vs. Advocacy
    • 13. Key Tasks to Win an Election• Recruiting• Mobilization (incl. field & fundraising)• Messaging (incl. influencer influencing)
    • 14. Key Tools for 2012:• Website• Email/CRM• Social media• Advertising• Video• Mobile• Data
    • 15. Advocacy in an Election Year
    • 16. Picking targets• Corporate• Congress• Opinion leader
    • 17. Riding the wave of electoral issues• Contraceptive coverage• Economic justice• Immigration
    • 18. THANK YOU FOR PLAYING! (NOW WE HAVE SOME NICE PARTING GIFTS) Colin Delany Editor, Epolitics.com cpd@epolitics.com On The Twitter: @epolitics On Amazon store for Kindle or PDF at Epolitics.com