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What do these email statistics mean? 5-30-13
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What do these email statistics mean? 5-30-13

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Trying to figure out if that open rate is a good thing? Don't know what good the click-through rate is? Are there some other secret stats that you should know about? This webinar will cover what you …

Trying to figure out if that open rate is a good thing? Don't know what good the click-through rate is? Are there some other secret stats that you should know about? This webinar will cover what you can get from email reporting, and how to find out how you measure up.

Learning goals: 1) What different email statistics mean (definitions), 2) Where to find different types of email statistics, 3) How to compare your reports.

Published in: Education

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Transcript

  • 1. Email Stats
  • 2. ・・・・・
  • 3. ・・・・
  • 4. ・・・
  • 5. ・・
  • 6. ・・
  • 7. Here’s a way to visualize the diminishing progression ofconversions:
  • 8. Where can you find the metrics in Salsa?
  • 9. Summary report
  • 10. Where can you find the metrics in Salsa – Live Details
  • 11. Where can you find the metrics in Salsa – Link Clicks
  • 12. Where can you find the metrics in Salsa – Unsubs& Domain Breakdown
  • 13. Where can you find the metrics in Salsa – Group Statistics
  • 14. How do you know your stats aremeasuring up?・・・
  • 15. How can you act on your stats?・・・・・
  • 16. CONTACT INFOWeb: help.salsalabs.comEmail: training@salsalabs.com
  • 17. THANK YOU!