#tweeting4nonprofits
Hashtags, Tweets & Bitlys, oh my!
Part 1: Getting Started on Twitter
for Nonprofits
#tweeting4nonprofits
Presenters
Katey Parker
Social Media Manager,
Media Cause
Tammy Sproule
Content Marketing Manager,
Sa...
#tweeting4nonprofits
• Self-described as a “real-time network that
connects you to the latest stories, ideas,
opinions and...
#tweeting4nonprofits
• Know your audience
• Have a goal
• A great platform to:
• Raise awareness
• Increase donations
• Ob...
#tweeting4nonprofits
• Tweet - any message
posted to Twitter, that
is140 characters or
less.
• Twitter stream - A list
of ...
#tweeting4nonprofits
To Follow- To subscribe to
someone’s updates on
Twitter. When you follow
someone, their updates will
...
#tweeting4nonprofits
Examples of Tweets
#tweeting4nonprofits
Decide your
handle
Establish
Your Profile
Write bio
Get Started onTwitter
#tweeting4nonprofits
Profile/Bio
#tweeting4nonprofits
Profile
• Use a photo/logo with
your org’s brand
• 160 characters or less
• Use your org name
(charac...
#tweeting4nonprofits
Profile Summary
#tweeting4nonprofits
TWEET - also known as an update. Each update can be no longer than 140
characters long.
RETWEET (or R...
#tweeting4nonprofits
FAVORITE - Favorites, represented by a
small star icon next to a Tweet, are most
commonly used when u...
#tweeting4nonprofits
Using Hashtags
#tweeting4nonprofits
HASHTAG (#) – A tagging system used to aggregate the conversation
surrounding an event, topic, or the...
#tweeting4nonprofits
TWITTER LISTS - Public lists that any Twitter user can create. Twitter Lists
generate Twitter streams...
#tweeting4nonprofits
Best Practice: Use of the period before @
✓
✗
Only seen by
@NRDCFood, but
intended for large
audience...
#tweeting4nonprofits
All links (URLs) posted in Tweets are shortened by Twitter’s t.co service.
To post a link in a Tweet ...
#tweeting4nonprofits
BEST PRACTICES:
 Abbreviations
 Limit #hashtag use (1-2)
 Limited to 120 characters for RT’s and M...
#tweeting4nonprofits
Images grab attention in someone’s timeline, and can strengthen a call-to-action.
Using Visuals on Tw...
#tweeting4nonprofits
Videos can be played in someone’s
timeline, and can add more context
in getting a message across.
Usi...
#tweeting4nonprofits
(Shown: 435 x 375)
Keep in mind: The full photo won’t show in someone’s timeline, unless they click o...
#tweeting4nonprofits
• Make your organization’s Twitter
username easy to find. Don’t be scared
to share your Twitter handl...
#tweeting4nonprofits
• Engage with your network. Thank, RT, reply and mention as often as
possible. Join active conversati...
#tweeting4nonprofits
 Give updates on your
organization, big and small.
 Public thank you’s and
recognition.
 Share imp...
#tweeting4nonprofits
Building Your Community: Engage
RT's/Promotion
of Others
Conversation/Re
plies
Announcements
/Events
...
#tweeting4nonprofits
• Be consistent. Consider having a regular, daily tweet, such as “Photo
of the Day” or “Tip of the Da...
#tweeting4nonprofits
• Use calls to action. It’s OK to say “Please RT” or “Check out our new
report” - just don’t abuse it...
#tweeting4nonprofits
Last but not least…
Have fun!
#tweeting4nonprofits
Next Up: Communicating for Impact
Join us on June 25th at 2 p.m. EST for Part 2 of our
Twitter webina...
#tweeting4nonprofits
Questions?
#tweeting4nonprofits
Media Cause
@mediacause
connect@mediacause.org
www.mediacause.org
Salsa
@salsalabs
info@salsalabs.com...
#tweeting4nonprofits
THANK YOU!
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Webinar 1 twitter-for-nonprofits-final

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Twitter is one of the most widely used communications vehicles in today’s world. And it’s free (for the most part). Those two reasons alone make it a major asset to nonprofits. But is Twitter even right for your organization? If it is, where do you start? Join us for this webinar where we’ll talk about:
· how to figure out if Twitter is the right social media site for your organization
· the mechanics of setting up an account and the resources needed
· building a twitter culture for your organization

Then, we’ll get into the nitty gritty details and answer these questions:
· I’m supposed to get my message across in 140 characters?!
· Can I use pictures and graphics on Twitter?
· How do I get people to follow me?
· What is proper Twitter etiquette? (how to thank people, the re-tweet, abbreviations, RT, MT)

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  • So, seriously, what is Twitter? And why are 500 million people worldwide using it?

    Brief history – Twitter was launched in 2006 and today there are 500 million registered users posting 340 million tweets per day.

    Twitter is in effect, a way to start a movement. The wave of support that can be built is powerful and impactful.

    A social media platform that provides a quick, almost commercial-like teaser with a link to get users to your website, blog, petition, etc.

    As an example: When the Boston bombing happened, the first photos were on Twitter.




  • First and foremost, just like any other marketing channel you use, you have to know your audience. (i.e., if you organization’s supporters are older than 60, maybe you shouldn’t be on Twitter). On the other hand, if your potential supporters are millenials, why are you waiting?

    Don’t Tweet because you can. Have a goal. Know why you are tweeting and what you want to say.

    Twitter is free to join.

    You can raise awareness for your cause, mission or even a single issue.

    By providing information via Twitter and driving more traffic to your website, blog, petition, etc, you are spreading the word more widely than just Facebook. And, people can ask you questions, or engage their followers.

    You can ask for volunteers on Twitter – for an event, a clean-up, a protest.

    With Twitter, you can motivate advocates to take action. With a photo, a statement – a lead-in to a story.

    You can use your Twitter handle to pass on valuable news, or something you support or something funny. (on national peanut butter and jelly day, I tweeted that creamy was the only acceptable peanut butter for a PBJ and I started a conversation.)
  • Read this first and then we can discuss

    A Tweet is a 140 character message.

    A little history, Twitter was founded as a SMS (short mobile messaging) system. At the time, the max characters allowed in a message was 160 characters. Twitter decided not to push the envelope and limited their messages to 140 characters.

    Twitter stream is the flow of tweets from you and your followers in your Twitter feed. (Much like your newsfeed on Facebook)

  • You can choose to “follow” people who are influencers, organizations that are similar to yours – and maybe even organizations who oppose you.

    Twitter will make recommendations, but ultimately, you control who you want to follow and whose tweets you want to see in your stream.


  • Your name will be preceded by the @ symbol
    Decide what your “handle” will be (your @companyname)
    this is your signature; your brand
    Try to stick as closely to your org’s name as possible
    Keep your handle short – 15 characters or less
    Make it usable all the time – i.e., NOT seasonal
    Try not to use underscores or numbers, if possible

  • This is where your bio is in your Profile. This is your chance to get their attention – your 10 seconds.
  • Webinar 1 twitter-for-nonprofits-final

    1. 1. #tweeting4nonprofits Hashtags, Tweets & Bitlys, oh my! Part 1: Getting Started on Twitter for Nonprofits
    2. 2. #tweeting4nonprofits Presenters Katey Parker Social Media Manager, Media Cause Tammy Sproule Content Marketing Manager, Salsa Labs
    3. 3. #tweeting4nonprofits • Self-described as a “real-time network that connects you to the latest stories, ideas, opinions and news about what you find interesting.” • How we describe Twitter: micro-blogs and mini-stories; short-form messaging; a conversation What is Twitter?
    4. 4. #tweeting4nonprofits • Know your audience • Have a goal • A great platform to: • Raise awareness • Increase donations • Obtain new volunteers • Motivate supporters • Pass on valuable information from another source Is Twitter “right” for you?
    5. 5. #tweeting4nonprofits • Tweet - any message posted to Twitter, that is140 characters or less. • Twitter stream - A list of a person’s real-time updates. Every time you post a tweet, it goes into your Twitter stream, which is found on your account page also at http://twitter.com/USER NAME. What is a Tweet?
    6. 6. #tweeting4nonprofits To Follow- To subscribe to someone’s updates on Twitter. When you follow someone, their updates will be displayed on your Twitter homepage so you know what they are doing. Follower - A person who has subscribed to receive your updates. See your total number of followers on your Twitter profile page Who is listening?
    7. 7. #tweeting4nonprofits Examples of Tweets
    8. 8. #tweeting4nonprofits Decide your handle Establish Your Profile Write bio Get Started onTwitter
    9. 9. #tweeting4nonprofits Profile/Bio
    10. 10. #tweeting4nonprofits Profile • Use a photo/logo with your org’s brand • 160 characters or less • Use your org name (character limit is 20) • Add your location • Add your website Bio • Make your bio consistent with your brand • Keep it simple • Do tell them your names (Optional) • DO NOT just use your tagline. Be funny. Be creative. Setting Up Your Bio and Profile
    11. 11. #tweeting4nonprofits Profile Summary
    12. 12. #tweeting4nonprofits TWEET - also known as an update. Each update can be no longer than 140 characters long. RETWEET (or RT) - To repeat what someone else has already tweeted. People do this if someone has said something especially valuable & they want their own network to see the information too. @REPLY - A public message sent from one Twitter user to another by putting @USERNAME at the front of the tweet. MENTION - A tweet containing another user’s Twitter username, preceded by the “@” symbol Ways to Communicate
    13. 13. #tweeting4nonprofits FAVORITE - Favorites, represented by a small star icon next to a Tweet, are most commonly used when users like a Tweet. Favoriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later. DIRECT MESSAGE (or DM) - A private message sent from one Twitter user to another by either clicking the “message” link on their profile or typing D USERNAME. Ways to Communicate
    14. 14. #tweeting4nonprofits Using Hashtags
    15. 15. #tweeting4nonprofits HASHTAG (#) – A tagging system used to aggregate the conversation surrounding an event, topic, or theme. Hashtags can easily be created by combining a # with a word, acronym, or phrase. Using Hashtags  DO: Use popular hashtags relevant to your organization and tweet topic.  DO: Use hashtags to promote an event or campaign.  DON’T: #Spam #with #hashtags. Try not to include more than 2 per tweet.
    16. 16. #tweeting4nonprofits TWITTER LISTS - Public lists that any Twitter user can create. Twitter Lists generate Twitter streams that include specific Twitter users. TRENDING TOPICS - Displayed on the right-hand side of your Twitter homepage, trending topics are words, phrases, or hashtags that are popular on Twitter at a given time. These can be organized by location and are updated in real time. PROMOTED TWEETS - Tweets that have been supported and promoted by paid marketing efforts. Other Twitter Terms
    17. 17. #tweeting4nonprofits Best Practice: Use of the period before @ ✓ ✗ Only seen by @NRDCFood, but intended for large audience. Seen by all followers.
    18. 18. #tweeting4nonprofits All links (URLs) posted in Tweets are shortened by Twitter’s t.co service. To post a link in a Tweet on the web:  Type or paste the URL into the Tweet box on Twitter.com.  A URL of any length will be altered to 20 characters, even if the link itself is less than 20 characters long. Your character count will reflect this. Posting Links BEST PRACTICE: Use bit.ly service for tracking clicks on shared links. FACT: Tweets containing URLs are three times more likely to be retweeted.
    19. 19. #tweeting4nonprofits BEST PRACTICES:  Abbreviations  Limit #hashtag use (1-2)  Limited to 120 characters for RT’s and MT’s 140 characters…really?!?
    20. 20. #tweeting4nonprofits Images grab attention in someone’s timeline, and can strengthen a call-to-action. Using Visuals on Twitter
    21. 21. #tweeting4nonprofits Videos can be played in someone’s timeline, and can add more context in getting a message across. Using Visuals on Twitter
    22. 22. #tweeting4nonprofits (Shown: 435 x 375) Keep in mind: The full photo won’t show in someone’s timeline, unless they click on it. Using Visuals on Twitter
    23. 23. #tweeting4nonprofits • Make your organization’s Twitter username easy to find. Don’t be scared to share your Twitter handle by placing “follow” buttons on your website, and sharing your handle on other social media profiles. • Make your tweets useful resources. If people rely on your content, they will follow you. • Don’t focus solely on the number of followers. It’s about quality, not just quantity. Focus on cultivating valuable relationships. Building Your Community: Followers
    24. 24. #tweeting4nonprofits • Engage with your network. Thank, RT, reply and mention as often as possible. Join active conversations around your nonprofit’s topic areas. • Participate in Follow Friday. #FF (Follow Friday) is a great opportunity to cultivate relationships inside and outside of your base. • Be supportive. Promote others and share their best information. • Twitter community is all about karma. Follow back like-minded users, retweet liberally, and link to interesting news stories about your partners or sector. Building Your Community: Followers
    25. 25. #tweeting4nonprofits  Give updates on your organization, big and small.  Public thank you’s and recognition.  Share important and relevant articles, blogs, links, photos, etc... Building Your Community: Content  Retweet information that is relevant to your organization or its affiliates. Keep in mind: Tweet what your supporters find valuable.
    26. 26. #tweeting4nonprofits Building Your Community: Engage RT's/Promotion of Others Conversation/Re plies Announcements /Events • Tweet in the moment. During an event or conference, don’t be afraid to live tweet as it’s happening. • Follow the 60-30-10 rule. 60% retweets and promoting items from other users or sites, 30% conversation and responses, and 10% announcements and events. If all you ever talk about is you, no one is going to pay attention after awhile. • Tweet about things people care about. Link to newsworthy events that people are already talking about and how they relate to your cause.
    27. 27. #tweeting4nonprofits • Be consistent. Consider having a regular, daily tweet, such as “Photo of the Day” or “Tip of the Day.” • Rephrase and repeat. It’s okay to promote an event or CTA with the same tweet, just spread them out by a few hours and reword it. • Ask questions. Use twitter to conduct research, to solicit ideas, to identify experts, to thank donors, and to ask questions of your followers. Building Your Community: Engage
    28. 28. #tweeting4nonprofits • Use calls to action. It’s OK to say “Please RT” or “Check out our new report” - just don’t abuse it. • Be gracious. Respond to people when they mention you. Reply when people ask questions. Follow back people who follow you. • Be authentic. Use your own voice, be honest, be real and be human. Tweet like you would talk. Building Your Community: Engage
    29. 29. #tweeting4nonprofits Last but not least… Have fun!
    30. 30. #tweeting4nonprofits Next Up: Communicating for Impact Join us on June 25th at 2 p.m. EST for Part 2 of our Twitter webinar series! In this webinar, we’ll discuss:  The best way to make the ask (for fundraising and advocacy)  How to communicate achievable goals to your audience (and then report back on progress)  How to write content for Twitter  Identifying key influencers on Twitter  Positioning your organization as an influencer  Using Twitter for dialogue and conversations Sign Up: http://www.salsalabs.com/support-community/upcoming-events
    31. 31. #tweeting4nonprofits Questions?
    32. 32. #tweeting4nonprofits Media Cause @mediacause connect@mediacause.org www.mediacause.org Salsa @salsalabs info@salsalabs.com www.salsalabs.com Get in Touch with Us. Join us for part 2: Take it Up a Notch: Communicating for Impact on Twitter www.salsalabs.com/part2
    33. 33. #tweeting4nonprofits THANK YOU!

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