Understanding unsubscribes
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Understanding unsubscribes

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Learn how to make every unsubscription perfect with the upgraded unsubscribe package and custom unsubscribe pages.

Learn how to make every unsubscription perfect with the upgraded unsubscribe package and custom unsubscribe pages.

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    Understanding unsubscribes Understanding unsubscribes Presentation Transcript

    • Understanding Unsubscribe PagesSalsa Labs, Inc.
      Trina ZahllerManager of Training and Online Learning
    • Agenda
      Unsubscribe Packages
      Default unsubscribe pages
      Custom unsubscribe pages
      Getting info on unsubscribes
      FAQs
    • Agenda
      Unsubscribe Packages
      Default unsubscribe pages
      Custom unsubscribe pages
      Getting info on unsubscribes
      FAQs
    • Have you upgraded yet?
    • What’s the advantage of the new package?
      Full customization of template, redirect URL, and subscription options
      Double-confirmation email
      Chapter-specific unsubscribes
    • How to install the new package Step 1: Add the package
      Learn how to add the package here:http://www.salsacommons.org/o/8001/p/salsa/web/wiki/public/?reference=Add%20a%20Package
      Note: You must be a Super Admin to have access to package installation.
    • How to install the new packageStep 2: Update the unsubscribe links in your email templates.
    • Agenda
      Unsubscribe Packages
      Default unsubscribe pages
      Custom unsubscribe pages
      Getting info on unsubscribes
      FAQs
    • Default unsubscribe pages
      Only uses your default template
      Will only display groups if:
      Group is marked to “display to user”
      Supporter is a member of the group
      By default, it will show any chapters that the supporter is belongs to
      The “Everything. Permanently remove me from all lists.” option will change the supporters receive email value to -3 (actively unsubscribed)
    • Display to huh??
    • Agenda
      Unsubscribe Packages
      Default unsubscribe pages
      Custom unsubscribe pages
      Getting info on unsubscribes
      FAQs
    • Custom Unsubscribe Pages
      You choose which template to use
      You choose which groups, tags and chapters you want to potentially display on the page
      Supporter must still belong to those options in order for them to display
      Customized header and footer text
      Custom redirect URL
      The “Everything. Permanently remove me from all lists.” option will change the supporters receive email value to -3 (actively unsubscribed)
    • Custom pages in action Step 1: Email verification*not necessary if supporter is linking from properly formatted link in email blast
    • Custom pages in action Step 2: Clicking email confirmation*not necessary if supporter is linking from properly formatted link in email blast
    • Custom pages in action Step 3: Completing the form
    • Don’t forget!
      Always use merge fields appended to the end of the URL for proper reporting and to avoid the email confirmation step.
      Your URL should always end with this:
      &Email=[[Email]]&email_blast_KEY=[[email_blast_KEY]]
    • Agenda
      Unsubscribe Packages
      Default unsubscribe pages
      Custom unsubscribe pages
      Getting info on unsubscribes
      FAQs
    • Getting Info on Unsubscribes
      Email summary and detailed reports
      Query tool
      Reports tool
      Use the "unsubscribe" table
      Chapter-based unsubscribes behave differently.
    • Agenda
      Unsubscribe Packages
      Default unsubscribe pages
      Custom unsubscribe pages
      Getting info on unsubscribes
      FAQs
    • FAQ # 1:Why are there so many clicks on my unsubscribe page link in my email report, but few reported unsubscribes?
    • FAQ #1 Answer:
      If your supporters removed themselves from a group or tag rather than completely unsubscribing from your list, they will not be counted as an “unsubscribe” on the email report.
      Solution: You can do a query to find the supporters who received your email blast but are no longer in the targeted group or tag. For example, if email blast KEY 82961 targeted your Action Alerts group, you would query:
      Email Status > Email KEY 82961 > Sent/Sent+Opened/Send+Clicked
      AND
      Groups > is not a member of > Action Alerts
      http://screencast.com/t/UmgJBHqmwE
    • FAQ #2: I don't think my unsubscribe page is working. I select "unsubscribe" but nothing happens.
    • FAQ #2 Answer:
      Sometimes the thank you message on default pages is too small to be easily noticed. This is controlled by the CSS in your Salsa website template.
      Solution: Adjust the CSS in your default website template.
      Alternative Solution: Use a custom unsubscribe page!
    • FAQ #3:A supporter has requested that I remove them from our email list. How do I do this?
    • Modify their Receive Email value if they don’t want to receive any future email from you.
      FAQ #3 Answer:
    • Learn more!
      Unsubscribe documentation:http://salsacommons.org/o/8001/p/salsa/web/wiki/public/?reference=Unsubscribe%20Pages
      Receive Email values:http://salsacommons.org/o/8001/p/salsa/web/wiki/public/?reference=Receive%20Email%20values&salsa-query-term=receive%20email%20value
      Upcoming webinars:http://salsacommons.org/o/8001/p/salsa/commons/events/
    • Questions?
      support@salsalabs.com
      http://salsacommons.org
      http://www.salsalabs.com