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The ask is right building donation forms

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The Problem: most donation forms have static ask strings so they ask donors for the same amounts every time. The problem with forms that have static ask strings is that they may be asking past donors …

The Problem: most donation forms have static ask strings so they ask donors for the same amounts every time. The problem with forms that have static ask strings is that they may be asking past donors for too little or too much. In this session we will learn how to use SalsaScript to build "smart" donation forms.

Presenter: Kojo Duncan, CDR Fundraising Group

RELATED LINKS:
http://www.cdrfg.com/
https://www.salsalabs.com/support-community/blog

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Transcript

  • 1. The Ask Is Right Building Salsa Donation Forms That Ask for the Right Amount Every Time August 7, 2014
  • 2. What Are Dynamic Ask Strings? • These are ask strings that are calculated based on a donor’s online and offline giving history. • Dynamic ask strings are usually calculated from a donor’s most recent contribution (MRC) or highest previous contribution (HPC). • A safe strategy is to use MRC during your normal/low fundraising months and HPC during holiday or event-driven months. If you have the resources, analyze your organization’s donor data for the right mix.
  • 3. Why Is This Important? Changing your donation form’s ask string to match a donor’s previous gift can: • Increase your response rate by 50 percent. • Increase your average gift by 40 percent. • The biggest positive impact will be on your average gift. A high response rate and high average gift means more revenue.
  • 4. Revenue Lost Calculator Using CDR’s own revenue lost calculator, you can calculate the potential revenue earnings from including dynamic ask strings on your donation forms. http://goo.gl/KfXVKp
  • 5. Sample Email
  • 6. Dynamic Ask Donation Form
  • 7. Download The Code Here: • GitHub Code - http://goo.gl/qVR3Ri • Sample Donation Form - http://goo.gl/arOH2U
  • 8. Questions / Contact Info Kojo Duncan Twitter: @cdrfg | @kduncan7 Email: kduncan@cdrfg.com Website: http://cdrfg.com