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Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
Salsa Scoring
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Salsa Scoring

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Quickly target your most engaged members by using Scoring to gather data on your supporters' activity -- the donations they've made, the events they've participated in, the e-actions they've taken -- …

Quickly target your most engaged members by using Scoring to gather data on your supporters' activity -- the donations they've made, the events they've participated in, the e-actions they've taken -- into a single metric.

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Transcript

  • 1. Salsa Scoring<br />Jason Zanon<br />jzanon@salsalabs.com<br />
  • 2. e=mc2<br />
  • 3. exponential decay<br />algorithm<br />threshold<br />supporter_scoring_algorithm<br />data object<br />MULTIPLIERS<br />Half-life<br />
  • 4. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />
  • 5. “Who are my Super Activists?”<br />12 Write-Your Rep Actions<br />3 major conferences<br />… and two years’ worth of online donations<br />?<br />
  • 6. Measure your supporters’ overall engagement with one single metric that captures all their many activities<br />(Optionally weighting the activities by the type of activity and its recency)<br />
  • 7. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />
  • 8. How to Use Scores: Queries<br />
  • 9. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Scoring parameters<br />Questions?<br />
  • 10. List Segmentation: TargetingHigh Action 27.4% open 6.7% clickLow Action12.5% open 3.8% click<br />From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa<br />
  • 11. List Segmentation: Recruitment<br />High Actionsticker<br />High Action<br />no sticker<br />Low Action<br />sticker<br />Low Action<br />no sticker<br />From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa<br />
  • 12. List Segmentation: Recruitment<br />High Action sticker: 36 new names .65% conv.High Action no sticker: 30 new names .54% conv. 20% difference between high action groupsLow Action sticker: 71 new names .13% conv.Low Action no sticker: 19 new names .03% conv.<br />273% difference between low action groups<br />From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa<br />
  • 13. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />
  • 14. Adding the Scoring Package<br />Request the package at<br />support@salsalabs.com<br />
  • 15. Setting Up Scoring<br />
  • 16. Building a Scoring Algorithm<br />
  • 17. Building a Scoring Algorithm<br />You must add at least one Scoring Entry for an algorithm to generate any scores at all!<br />
  • 18. Building a Scoring Algorithm<br />Documentation at<br />http://salsacommons.org/o/8001/p/salsa/web/wiki/public/?reference=Scoring<br />
  • 19. Select a Data Object<br /><ul><li>Donation
  • 20. Supporter
  • 21. Supporter Action
  • 22. Supporter Event
  • 23. Event
  • 24. Supporter My Donate Page</li></li></ul><li>Building a Scoring Algorithm Entry<br />I. Multiplier<br />II. Expiration + Minimum<br />III. Half-Life<br />
  • 25. Scoring Algorithm Entry: Multiplier<br />
  • 26. Building a Scoring Algorithm Entry<br />I. Multiplier<br />II. Expiration + Minimum<br />III. Half-Life<br />
  • 27. Scoring Algorithm Entry: Expiration<br />Actions expire 180 days after being taken<br />
  • 28. Scoring Algorithm Entry: Minimum<br />Actions expire 180 days after being taken with a minimum of 0.5<br />
  • 29. Building a Scoring Algorithm Entry<br />I. Multiplier<br />II. Expiration + Minimum<br />III. Half-Life<br />
  • 30. Scoring Algorithm Entry: Half-Life<br />Actions have a 180-day half-life<br />
  • 31. Scoring Algorithm Entry: Half-Life with Minimum<br />Actions have a 180-day half-life with a minimum of 0.5<br />
  • 32. Scoring Algorithm Entry: Half-Life with Minimum and Expiration<br />Actions have 180-day half-life with an expiration of 365 days and minimum of 0.1<br />
  • 33. Building a Scoring Algorithm<br />
  • 34. Building a Scoring Algorithm<br />
  • 35. Scoring Algorithm Entry Variables<br />
  • 36. Combining Scoring Algorithm Entries into an Algorithm<br />
  • 37. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />

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