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# Salsa Scoring

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Quickly target your most engaged members by using Scoring to gather data on your supporters' activity -- the donations they've made, the events they've participated in, the e-actions they've taken -- into a single metric.

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### Salsa Scoring

1. 1. Salsa Scoring<br />Jason Zanon<br />jzanon@salsalabs.com<br />
2. 2. e=mc2<br />
3. 3. exponential decay<br />algorithm<br />threshold<br />supporter_scoring_algorithm<br />data object<br />MULTIPLIERS<br />Half-life<br />
4. 4. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />
5. 5. “Who are my Super Activists?”<br />12 Write-Your Rep Actions<br />3 major conferences<br />… and two years’ worth of online donations<br />?<br />
6. 6. Measure your supporters’ overall engagement with one single metric that captures all their many activities<br />(Optionally weighting the activities by the type of activity and its recency)<br />
7. 7. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />
8. 8. How to Use Scores: Queries<br />
9. 9. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Scoring parameters<br />Questions?<br />
10. 10. List Segmentation: TargetingHigh Action 27.4% open 6.7% clickLow Action12.5% open 3.8% click<br />From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa<br />
11. 11. List Segmentation: Recruitment<br />High Actionsticker<br />High Action<br />no sticker<br />Low Action<br />sticker<br />Low Action<br />no sticker<br />From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa<br />
12. 12. List Segmentation: Recruitment<br />High Action sticker: 36 new names .65% conv.High Action no sticker: 30 new names .54% conv. 20% difference between high action groupsLow Action sticker: 71 new names .13% conv.Low Action no sticker: 19 new names .03% conv.<br />273% difference between low action groups<br />From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa<br />
13. 13. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />
14. 14. Adding the Scoring Package<br />Request the package at<br />support@salsalabs.com<br />
15. 15. Setting Up Scoring<br />
16. 16. Building a Scoring Algorithm<br />
17. 17. Building a Scoring Algorithm<br />You must add at least one Scoring Entry for an algorithm to generate any scores at all!<br />
18. 18. Building a Scoring Algorithm<br />Documentation at<br />http://salsacommons.org/o/8001/p/salsa/web/wiki/public/?reference=Scoring<br />
19. 19. Select a Data Object<br /><ul><li>Donation
20. 20. Supporter
21. 21. Supporter Action
22. 22. Supporter Event
23. 23. Event
24. 24. Supporter My Donate Page</li></li></ul><li>Building a Scoring Algorithm Entry<br />I. Multiplier<br />II. Expiration + Minimum<br />III. Half-Life<br />
25. 25. Scoring Algorithm Entry: Multiplier<br />
26. 26. Building a Scoring Algorithm Entry<br />I. Multiplier<br />II. Expiration + Minimum<br />III. Half-Life<br />
27. 27. Scoring Algorithm Entry: Expiration<br />Actions expire 180 days after being taken<br />
28. 28. Scoring Algorithm Entry: Minimum<br />Actions expire 180 days after being taken with a minimum of 0.5<br />
29. 29. Building a Scoring Algorithm Entry<br />I. Multiplier<br />II. Expiration + Minimum<br />III. Half-Life<br />
30. 30. Scoring Algorithm Entry: Half-Life<br />Actions have a 180-day half-life<br />
31. 31. Scoring Algorithm Entry: Half-Life with Minimum<br />Actions have a 180-day half-life with a minimum of 0.5<br />
32. 32. Scoring Algorithm Entry: Half-Life with Minimum and Expiration<br />Actions have 180-day half-life with an expiration of 365 days and minimum of 0.1<br />
33. 33. Building a Scoring Algorithm<br />
34. 34. Building a Scoring Algorithm<br />
35. 35. Scoring Algorithm Entry Variables<br />
36. 36. Combining Scoring Algorithm Entries into an Algorithm<br />
37. 37. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />