Salsa Scoring<br />Jason Zanon<br />jzanon@salsalabs.com<br />
e=mc2<br />
exponential decay<br />algorithm<br />threshold<br />supporter_scoring_algorithm<br />data object<br />MULTIPLIERS<br />Ha...
Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />
“Who are my Super Activists?”<br />12 Write-Your Rep Actions<br />3 major conferences<br />… and two years’ worth of onlin...
Measure your supporters’ overall engagement with one single metric that captures all their many activities<br />(Optionall...
Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />
How to Use Scores: Queries<br />
Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Scoring parameters<br />Questions?<br />
List Segmentation: TargetingHigh Action    27.4% open  6.7% clickLow Action12.5% open  3.8% click<br />From http://www.sli...
List Segmentation: Recruitment<br />High Actionsticker<br />High Action<br />no sticker<br />Low Action<br />sticker<br />...
List Segmentation: Recruitment<br />High Action sticker: 36 new names  .65% conv.High Action no sticker: 30 new names .54%...
Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />
Adding the Scoring Package<br />Request the package at<br />support@salsalabs.com<br />
Setting Up Scoring<br />
Building a Scoring Algorithm<br />
Building a Scoring Algorithm<br />You must add at least one Scoring Entry for an algorithm to generate any scores at all!<...
Building a Scoring Algorithm<br />Documentation at<br />http://salsacommons.org/o/8001/p/salsa/web/wiki/public/?reference=...
Select a Data Object<br /><ul><li>Donation
Supporter
Supporter Action
Supporter Event
Event
Supporter My Donate Page</li></li></ul><li>Building a Scoring Algorithm Entry<br />I. Multiplier<br />II. Expiration + Min...
Scoring Algorithm Entry: Multiplier<br />
Building a Scoring Algorithm Entry<br />I. Multiplier<br />II. Expiration + Minimum<br />III. Half-Life<br />
Scoring Algorithm Entry: Expiration<br />Actions expire 180 days after being taken<br />
Scoring Algorithm Entry: Minimum<br />Actions expire 180 days after being taken with a minimum of 0.5<br />
Building a Scoring Algorithm Entry<br />I. Multiplier<br />II. Expiration + Minimum<br />III. Half-Life<br />
Scoring Algorithm Entry: Half-Life<br />Actions have a 180-day half-life<br />
Scoring Algorithm Entry: Half-Life with Minimum<br />Actions have a 180-day half-life with a minimum of 0.5<br />
Scoring Algorithm Entry: Half-Life with Minimum and Expiration<br />Actions have 180-day half-life with an expiration of 3...
Building a Scoring Algorithm<br />
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Salsa Scoring

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Quickly target your most engaged members by using Scoring to gather data on your supporters' activity -- the donations they've made, the events they've participated in, the e-actions they've taken -- into a single metric.

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Salsa Scoring

  1. 1. Salsa Scoring<br />Jason Zanon<br />jzanon@salsalabs.com<br />
  2. 2. e=mc2<br />
  3. 3. exponential decay<br />algorithm<br />threshold<br />supporter_scoring_algorithm<br />data object<br />MULTIPLIERS<br />Half-life<br />
  4. 4. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />
  5. 5. “Who are my Super Activists?”<br />12 Write-Your Rep Actions<br />3 major conferences<br />… and two years’ worth of online donations<br />?<br />
  6. 6. Measure your supporters’ overall engagement with one single metric that captures all their many activities<br />(Optionally weighting the activities by the type of activity and its recency)<br />
  7. 7. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />
  8. 8. How to Use Scores: Queries<br />
  9. 9. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Scoring parameters<br />Questions?<br />
  10. 10. List Segmentation: TargetingHigh Action 27.4% open 6.7% clickLow Action12.5% open 3.8% click<br />From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa<br />
  11. 11. List Segmentation: Recruitment<br />High Actionsticker<br />High Action<br />no sticker<br />Low Action<br />sticker<br />Low Action<br />no sticker<br />From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa<br />
  12. 12. List Segmentation: Recruitment<br />High Action sticker: 36 new names .65% conv.High Action no sticker: 30 new names .54% conv. 20% difference between high action groupsLow Action sticker: 71 new names .13% conv.Low Action no sticker: 19 new names .03% conv.<br />273% difference between low action groups<br />From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa<br />
  13. 13. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />
  14. 14. Adding the Scoring Package<br />Request the package at<br />support@salsalabs.com<br />
  15. 15. Setting Up Scoring<br />
  16. 16. Building a Scoring Algorithm<br />
  17. 17. Building a Scoring Algorithm<br />You must add at least one Scoring Entry for an algorithm to generate any scores at all!<br />
  18. 18. Building a Scoring Algorithm<br />Documentation at<br />http://salsacommons.org/o/8001/p/salsa/web/wiki/public/?reference=Scoring<br />
  19. 19. Select a Data Object<br /><ul><li>Donation
  20. 20. Supporter
  21. 21. Supporter Action
  22. 22. Supporter Event
  23. 23. Event
  24. 24. Supporter My Donate Page</li></li></ul><li>Building a Scoring Algorithm Entry<br />I. Multiplier<br />II. Expiration + Minimum<br />III. Half-Life<br />
  25. 25. Scoring Algorithm Entry: Multiplier<br />
  26. 26. Building a Scoring Algorithm Entry<br />I. Multiplier<br />II. Expiration + Minimum<br />III. Half-Life<br />
  27. 27. Scoring Algorithm Entry: Expiration<br />Actions expire 180 days after being taken<br />
  28. 28. Scoring Algorithm Entry: Minimum<br />Actions expire 180 days after being taken with a minimum of 0.5<br />
  29. 29. Building a Scoring Algorithm Entry<br />I. Multiplier<br />II. Expiration + Minimum<br />III. Half-Life<br />
  30. 30. Scoring Algorithm Entry: Half-Life<br />Actions have a 180-day half-life<br />
  31. 31. Scoring Algorithm Entry: Half-Life with Minimum<br />Actions have a 180-day half-life with a minimum of 0.5<br />
  32. 32. Scoring Algorithm Entry: Half-Life with Minimum and Expiration<br />Actions have 180-day half-life with an expiration of 365 days and minimum of 0.1<br />
  33. 33. Building a Scoring Algorithm<br />
  34. 34. Building a Scoring Algorithm<br />
  35. 35. Scoring Algorithm Entry Variables<br />
  36. 36. Combining Scoring Algorithm Entries into an Algorithm<br />
  37. 37. Scoring<br />Purpose of scoring<br />How to use scores<br />Why to use scores<br />Setting up Scoring<br />Questions?<br />

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