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Here Comes Social Advocacy

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  • 1. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol
  • 2. The way things were Email is a closed communication loop Campaigns send email blast to activists (very few forward it) Congress gets the email (but no one knows for sure) Activists send email to Congress
  • 3. Social advocacy opens the loop
  • 4. Anatomy of a Tweet
    • Hey @ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2
    • Publicly targets Member of Congress
    • Trackable link to measure click throughs
    • Pushed to hashtag audiences
      • Issue specific (#DADT)
      • State speicific (#IA)
      • Ideological group (#p2)
    • Alerts watchdogs
      • State blogger (@desmoinesdem)
      • State issue group (@OneIowa)
  • 5. Twitter Petitions
  • 6. Tweeting the Government
  • 7. Case Study: ENOUGH
  • 8. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol