Live Tweet Right NOW!
#GivingTuesday:
Plans that Work
Live Tweet Right NOW!
Presenters
Asha Curran
Director, Center for Innovation
& Social Impact,
92Y
Christine Schaefer
VP Co...
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
270%
Online donation
volume on
Tuesday after
Thanksgiving
since 2011
40%
Year-over-year
increase in ...
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
Live Tweet Right NOW!
The Opportunity
・Scale
・Storytell
・Unite
・Partner
・Inspire
・Create
Live Tweet Right NOW!
#GivingTuesday Works!!!
In study of ~500 nonprofit orgs in 2012 & 2013:
1. Statistically significant...
Live Tweet Right NOW!
1. Demonstrate tangible ROI from donation
2. Communicate an aspirational but
realistically achievabl...
Live Tweet Right NOW!
1. Demonstrate tangible ROI
Live Tweet Right NOW!
2. Communicate achievable goal
Live Tweet Right NOW!
3. The Power of Friends
Live Tweet Right NOW!
4. Match the headlines, etc.
It’s more than just branding
– it’s a seamless experience
(with higher ...
Live Tweet Right NOW!
Can’t emphasize this enough:
• DON’T direct people to a generic page on
your site
• The hashtag or t...
Live Tweet Right NOW!
Live Tweet Right NOW!
All
Social
Media
Email
Peer-to-
Peer
#GivingTuesday > Twitter
Live Tweet Right NOW!
First: Identify Your Audience
Donated on
#GivingTuesday
last year
Signed XYZ
Petition
Recurring Dono...
Live Tweet Right NOW!
Second: Segment Your Audience
Live Tweet Right NOW!
Now for the Plan
www.salsalabs.com/givingtuesday
Live Tweet Right NOW!
Top 3 Things to Remeber
1. Friends are the best!
2. Email is not dead!
3. Personalization is
more th...
Live Tweet Right NOW!
Friends Inspire 33% of the Time
Live Tweet Right NOW!
Friends Inspire & Spread the Word
Live Tweet Right NOW!
Friends Inspire, Spread the Word & Match Headlines
Live Tweet Right NOW!
Email is Where It’s At…
Social Email
Supporter
Love
Live Tweet Right NOW!
Don’t Personalize, Individualize
244%
e-mail opens
161%
click through
330%
revenue per
mailing
E-...
Live Tweet Right NOW!
It doesn’t end on #GivingTuesday
December makes up
about 28% of yearly
fundraising for nonprofits
us...
Live Tweet Right NOW!
Follow-up First: before you tweet
Plan Twitter
Campaign
Plan Email
Follow-Up
Launch
Campaign
Capture...
Live Tweet Right NOW!
It’s Not About You.
It’s about
them.
Live Tweet Right NOW!
#GivingTuesday
@GivingTues
www.givingtuesday.org
Salsa
@salsalabs
info@salsalabs.com
www.salsalabs.c...
Upcoming SlideShare
Loading in...5
×

#GivingTuesday: Plans That Work

1,449

Published on

The average online gift on #GivingTuesday 2013 was $142.05. That’s up significantly - 40% to be exact - from 2012’s average gift of $101.60. What will it be this year? Will you be ready?

It’s never too early to start planning. Learn the best tactics from nonprofits who raised money successfully on #GivingTuesday last year. Get step-by-step instructions on:

- How to integrate your #GivingTuesday campaign into your year-end campaign
- How to attract new donors
- What to do with existing donors
- Coordinating multi-channel promotions (Twitter, email and other social media outlets)

Published in: Social Media
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,449
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
101
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

#GivingTuesday: Plans That Work

  1. 1. Live Tweet Right NOW! #GivingTuesday: Plans that Work
  2. 2. Live Tweet Right NOW! Presenters Asha Curran Director, Center for Innovation & Social Impact, 92Y Christine Schaefer VP Community & Marketing, Salsa
  3. 3. Live Tweet Right NOW!
  4. 4. Live Tweet Right NOW!
  5. 5. Live Tweet Right NOW!
  6. 6. Live Tweet Right NOW!
  7. 7. Live Tweet Right NOW!
  8. 8. Live Tweet Right NOW! 270% Online donation volume on Tuesday after Thanksgiving since 2011 40% Year-over-year increase in the dollar value of the average donation 40+ Countries had active #GIVINGTUESDAY efforts in 2013 10,000+ Charities, nonprofits, corporations, community groups and government agencies participating in #GIVINGTUESDAY 3BILLION+ Total global impressions in traditional and social media
  9. 9. Live Tweet Right NOW!
  10. 10. Live Tweet Right NOW!
  11. 11. Live Tweet Right NOW!
  12. 12. Live Tweet Right NOW!
  13. 13. Live Tweet Right NOW!
  14. 14. Live Tweet Right NOW!
  15. 15. Live Tweet Right NOW!
  16. 16. Live Tweet Right NOW!
  17. 17. Live Tweet Right NOW!
  18. 18. Live Tweet Right NOW!
  19. 19. Live Tweet Right NOW!
  20. 20. Live Tweet Right NOW!
  21. 21. Live Tweet Right NOW!
  22. 22. Live Tweet Right NOW!
  23. 23. Live Tweet Right NOW!
  24. 24. Live Tweet Right NOW!
  25. 25. Live Tweet Right NOW!
  26. 26. Live Tweet Right NOW! The Opportunity ・Scale ・Storytell ・Unite ・Partner ・Inspire ・Create
  27. 27. Live Tweet Right NOW! #GivingTuesday Works!!! In study of ~500 nonprofit orgs in 2012 & 2013: 1. Statistically significant improvement 2. Did NOT come from a share shift of dollars 3. Nonprofits who promoted #GivingTuesday increased donations more Get details at www.salsalabs.com/givingtuesday
  28. 28. Live Tweet Right NOW! 1. Demonstrate tangible ROI from donation 2. Communicate an aspirational but realistically achievable goal 3. Asks from Individuals big motivator (power of RT and #ff) 4. Match the “headlines”, branding, etc. Top 4 Fundraising Rules for Twitter
  29. 29. Live Tweet Right NOW! 1. Demonstrate tangible ROI
  30. 30. Live Tweet Right NOW! 2. Communicate achievable goal
  31. 31. Live Tweet Right NOW! 3. The Power of Friends
  32. 32. Live Tweet Right NOW! 4. Match the headlines, etc. It’s more than just branding – it’s a seamless experience (with higher conversion rates)
  33. 33. Live Tweet Right NOW! Can’t emphasize this enough: • DON’T direct people to a generic page on your site • The hashtag or theme as headline • Call-to-action – level for Twitter audience • Think about audience and match it all to them Match it all: branding, CTA…!!!!!!
  34. 34. Live Tweet Right NOW!
  35. 35. Live Tweet Right NOW! All Social Media Email Peer-to- Peer #GivingTuesday > Twitter
  36. 36. Live Tweet Right NOW! First: Identify Your Audience Donated on #GivingTuesday last year Signed XYZ Petition Recurring Donor Social Influencer
  37. 37. Live Tweet Right NOW! Second: Segment Your Audience
  38. 38. Live Tweet Right NOW! Now for the Plan www.salsalabs.com/givingtuesday
  39. 39. Live Tweet Right NOW! Top 3 Things to Remeber 1. Friends are the best! 2. Email is not dead! 3. Personalization is more than polite, it’s effective.
  40. 40. Live Tweet Right NOW! Friends Inspire 33% of the Time
  41. 41. Live Tweet Right NOW! Friends Inspire & Spread the Word
  42. 42. Live Tweet Right NOW! Friends Inspire, Spread the Word & Match Headlines
  43. 43. Live Tweet Right NOW! Email is Where It’s At… Social Email Supporter Love
  44. 44. Live Tweet Right NOW! Don’t Personalize, Individualize 244% e-mail opens 161% click through 330% revenue per mailing E-mail segmentation by demographics and interests Social + Segmentation + Email
  45. 45. Live Tweet Right NOW! It doesn’t end on #GivingTuesday December makes up about 28% of yearly fundraising for nonprofits using Salsa. Quite a bit of it coming in the last week.
  46. 46. Live Tweet Right NOW! Follow-up First: before you tweet Plan Twitter Campaign Plan Email Follow-Up Launch Campaign Capture Info in DB Automation Kicks In Analyze Results
  47. 47. Live Tweet Right NOW! It’s Not About You. It’s about them.
  48. 48. Live Tweet Right NOW! #GivingTuesday @GivingTues www.givingtuesday.org Salsa @salsalabs info@salsalabs.com www.salsalabs.com Get in Touch with Us. Get a Complete #GivingTuesday Plan at www.salsalabs.com/givingtuesday
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×