#GivingTuesday In July:
Get Ready for December Now!
#GivingTuesday
It’s not just a brand name, it’s a hashtag.
Use it now!
Speakers
• A national day of giving on the Tuesday following
Thanksgiving, Black Friday and Cyber Monday –
Dec 3, 2013
• Celebrates...
#GivingTuesday Hit Big with Salsa
・
・
Plan for December Now!
Create
Relationship
Establish
Connection
Foster
Giving
Addiction
Step 1: Pre-Campaign Action
a. Build
b. Inspire
a. Storyt...
Funds
Avg Donation
Total $ Amount
Year-Over-Year
Donors
New Donors
Repeat Donors
Donor Diversity
Step 2: Set Your Goals
An...
• Organize Data
• Current Inventory
• Tracking for
Reporting
• Determine
Channels
• Sign-up with
#GivingTuesday
Step 3: De...
Human
Development
Digital
Partner
GivingTuesday
Major Donors
or Foundations
Tech
CRM
Email/MAP
Step 4: Plan Resources
Let #GivingTuesday Help You!
・
http://givingtuesday.org/
resources-for-partners/
#GivingTuesday Landing Pages
• Tracking
• Reiterate
Results
• Conversion
• Gift
Suggestions
Segmentation
• Right Message
to Right
Person
• Increase Open
& Click-
Through Rates
• Decrease Opt-
Outs
Tagging
• More Ef...
You’ll Need to Query Your DB:
Segmentation
Tag, they are it!
#GivingTuesday Offline Donor
Online Donor Volunteer
Score!
• Donation
• Volunteering
• Petition
Signing
Activity
• No Activity
• Last Donation
• Half-Life
Time
• Organization...
Step 6: Develop your Message
・
・
・
・
・
・
・
・
・
・
Step 7: Be
Social
・
・
・
Don’t Forget to Get Engaged!
Marketing
Automation
Drip
Marketing
Automated
Emails
Triggered
Emails
Nurture
Program
Welcome
Series
Step 8: Prepare to Nu...
SmartGroups
Smart Group
Giving
Tuesday
2013
Giving
Tuesday
2013
Giving
Tuesday
2013
Smart Group v Greedy Smart Group
Greedy Smart Grou...
Autoresponses v. Triggered Emails
Autoresponses v Triggered Emails
Step 1: Pre-Campaign Action
Step 2: Set Goals to Share
Step 3: Gotta Have a Strategy
Step 4: Plan Resources
Step 5: Hug Yo...
Phone: 866.796.8345
Web: www.salsalabs.com
Email: info@salsalabs.com
Twitter: @salsalabs
Web: www.givingtuesday.org
Facebo...
THANK YOU!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
Get Ready for Giving Tuesday Now – Here’s How!
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Get Ready for Giving Tuesday Now – Here’s How!

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  • Total number of transactions and average dollar amount of each transaction were all up year-over-year (6.82%, 3.45% and 9.29% respectively).
  • Partner Toolkit includes:#Giving Tuesday Mega Messages#GivingTuesday Fact SheetA list of #GivingTuesday Founding partners from 2012#GivingTuesday FAQSocial media guide with sample tweets and Facebook status updatesSample outreach emailPartner questionnaireSample #GivingTuesday action plan ideasCommunications timelinePress Release Template
  • SegmentationTaggingScoringSegment your listTarget donors based on past-giving/#GT participationUpgrade previous donors to higher gift Invest in marketing automation now
  • Nurture Programa/k/aDrip Marketinga/k/aMarketing Automation
  • Get Ready for Giving Tuesday Now – Here’s How!

    1. 1. #GivingTuesday In July: Get Ready for December Now!
    2. 2. #GivingTuesday It’s not just a brand name, it’s a hashtag. Use it now!
    3. 3. Speakers
    4. 4. • A national day of giving on the Tuesday following Thanksgiving, Black Friday and Cyber Monday – Dec 3, 2013 • Celebrates and encourages charitable activities that support nonprofits • Partners create and commit to a project then help spread the word to their networks – online and offline About #GivingTuesday
    5. 5. #GivingTuesday Hit Big with Salsa
    6. 6. ・ ・
    7. 7. Plan for December Now!
    8. 8. Create Relationship Establish Connection Foster Giving Addiction Step 1: Pre-Campaign Action a. Build b. Inspire a. Storytelling Time b. Toot Horn c. What’s Next? c. Analyze
    9. 9. Funds Avg Donation Total $ Amount Year-Over-Year Donors New Donors Repeat Donors Donor Diversity Step 2: Set Your Goals And, be ready to tell people!
    10. 10. • Organize Data • Current Inventory • Tracking for Reporting • Determine Channels • Sign-up with #GivingTuesday Step 3: Develop Strategy • Message Framework • Post-Donation Engagement • Marcomm Plan • Messages http://givingtuesday.org/get-involved/
    11. 11. Human Development Digital Partner GivingTuesday Major Donors or Foundations Tech CRM Email/MAP Step 4: Plan Resources
    12. 12. Let #GivingTuesday Help You! ・ http://givingtuesday.org/ resources-for-partners/
    13. 13. #GivingTuesday Landing Pages • Tracking • Reiterate Results • Conversion • Gift Suggestions
    14. 14. Segmentation • Right Message to Right Person • Increase Open & Click- Through Rates • Decrease Opt- Outs Tagging • More Effective Follow-Up (See Segmentation) • Tracking & Real-Time Adjustments • ROI Reporting Scoring • Measure Value over Time • Engagement • Clean Lists = Higher Deliverability • See Again Segmentation Step 5: Hug Your Data. Hard.
    15. 15. You’ll Need to Query Your DB: Segmentation
    16. 16. Tag, they are it! #GivingTuesday Offline Donor Online Donor Volunteer
    17. 17. Score! • Donation • Volunteering • Petition Signing Activity • No Activity • Last Donation • Half-Life Time • Organization • Role • Donation Type Other Scoring is different for every organization, but the same principles AND benefits apply.
    18. 18. Step 6: Develop your Message ・ ・ ・ ・ ・ ・ ・ ・ ・ ・
    19. 19. Step 7: Be Social ・ ・ ・
    20. 20. Don’t Forget to Get Engaged!
    21. 21. Marketing Automation Drip Marketing Automated Emails Triggered Emails Nurture Program Welcome Series Step 8: Prepare to Nurture
    22. 22. SmartGroups
    23. 23. Smart Group Giving Tuesday 2013 Giving Tuesday 2013 Giving Tuesday 2013 Smart Group v Greedy Smart Group Greedy Smart Group Giving Tuesday 2012 Giving Tuesday 2013 Giving Tuesday 2014
    24. 24. Autoresponses v. Triggered Emails
    25. 25. Autoresponses v Triggered Emails
    26. 26. Step 1: Pre-Campaign Action Step 2: Set Goals to Share Step 3: Gotta Have a Strategy Step 4: Plan Resources Step 5: Hug Your Data. Hard. Step 6: Say It Proud! What Will You Say? Step 7: Be Social Step 8: Don’t’ Forget the Nurture. The 8 Steps to a Bigger Pie
    27. 27. Phone: 866.796.8345 Web: www.salsalabs.com Email: info@salsalabs.com Twitter: @salsalabs Web: www.givingtuesday.org Facebook: /GivingTuesday Twitter: @GivingTues
    28. 28. THANK YOU!

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