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Let's Get Social
 

Let's Get Social

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Both nonprofits and campaigns have a great deal to gain from using social media effectively. This session will discuss the basics of incorporating social media into your online program as well explore ...

Both nonprofits and campaigns have a great deal to gain from using social media effectively. This session will discuss the basics of incorporating social media into your online program as well explore the new mySalsa community tools that can serve as a hub to integrate your own community with their already existing social networks.

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    Let's Get Social Let's Get Social Presentation Transcript

    • Let’s Get Social Using Social Media to Foster Community & Inspire Real Action
    • Panelists
      • Carie Lewis/Humane Society of US/@cariegrls
      • Steve Ofner/Liberal Art/@liberalart 
      • Shana Glickfield/Beekeeper Group/@dcconcierge
      • Adam Rosenberg/Salsa Labs/@phillyberg
    • The Benefits 101
      • Brand Management
      • Crisis Management
      • Thought Leadership
      • Media Relations
      • Low Cost/ROI
      • Build Community
      • Humanize
    • Let’s Get Social
      • Monitoring
      • Getting Started
      • Influencers
      • Implementation
      • Measuring Success
    • Monitoring
      • What do I do?
      • How do I know what people are saying?
      • Why should I care?
    • Getting Started
      • What do I do first?
      • What networks should I join?
      • What should I provide to my users?
      • Creating your own network
        • mySalsa
    •  
    •  
    •  
    • Influencers
      • Why are they important?
      • How do I find them?
      • What do I do with them?
    • Implementation
      • What do I do day-to-day?
      • What should I NOT do?
    • Measuring Success
      • What metrics to use?
      • How do I know if I am doing this right?
      • ROI
    • 10 Social Media Takeaways
      • Takeaway #1: Decide on one network and focus on building it up.
      • Takeaway #2: Implement a tracking system. If you don’t have a fancy CMS, put Google Analytics on your site and start using Google tracking links on all your URLs. It’s free!
      • Takeaway #3: Take advantage of free online programs like the YouTube Nonprofit Program and Google Grants.
      • Takeaway #4: Subscribe to industry publications like Mashable and SmartBrief. If something is new, you’ll know about it and be able to take advantage of it right away.
      • Takeaway #5: Look up your organization’s profile on Facebook Causes. Join these Causes and connect with the creators.
    • 10 Social Media Takeaways
      • Takeaway #6: Set up Google and Tweetbeep Alerts for your org and yourself. If someone is talking about you, you’ll know it. Listen first.
      • Takeaway #7: Find your influencers by using Twitter search and the leaderboard on Facebook Causes. Build a loyalty program for them with incentives tied to your org.
      • Takeaway #8: Replicate all of your events on Facebook, and create corresponding Twitter hashtags. Promote them everywhere, both print and online, and early.
      • Takeaway #9: Use AddThis.com to make everything shareable – your emails, donation forms, webpages, and press releases.
      • Takeaway #10: Make your social networking presence (like your Facebook Fan Page) media-driven by uploading all your photos to Flickr, and videos to YouTube, and then embedding the content. Bonus: you only have to update in one place.
      • Takeaway #3: Take advantage of free online programs like the YouTube Nonprofit Program and Google Grants.
      • Takeaway #4: Subscribe to industry publications like Mashable and SmartBrief. If something is new, you’ll know about it and be able to take advantage of it right away.
      • Takeaway #5: Look up your organization’s profile on Facebook Causes. Join these Causes and connect with the creators.
    • Questions?