EMAIL BLAST TEMPLATES
Jake Patoski
Training & Learning Manager
Email Blast
Templates:
Agenda

•
•
•
•
•
•

Considerations before starting
Starting with a stock template
Basic setup - Cr...
Considerations before starting
• The goal of an email template should always be simplicity – for
the sake of the recipient...
Starting with a stock template

• http://bit.ly/stock-templates
• Pick your basic layout of choice, then copy the source c...
Create a new template in Salsa

• Email package -> Create an Email Template
• Pick an identifiable name for the Reference ...
That “From Information” tab is important
•

•

•

From name: Best practice - email campaigns do well when recipients build...
That “From Information” tab is important,
cont‟d
• Subject line – Set this field if you want part of your
subject line to ...
Insert stock code

• Click the Source button to insert your copied stock template
code. (You‟re in the „code‟ mode when al...
Think of your templates as hamburgers:

Header (Bun)
<!-- TemplateBeginEditable
name="content" -->

Message Content
(Meat)...
Next steps

•
•
•
•

Update banner image
Set up your unsubscribe link
Add any other permanent content
Create a call-out bo...
Add your organization‟s logo/banner/image
• Make sure your image is the right size ahead of time.
• In our example, look a...
Add an unsubscribe link
• Salsa can add an unsubscribe link by default, simply by clicking
the link:
• Make your own unsub...
Add a callout box, and any other permanent
content
•
•
•
•

Anything else for the footer? Any other perma-nav links?
Call ...
Use your new template
“Oh hey, don’t do that…”
• Keep it simple (1998 simple).
• Don‟t reference outside style sheets (CSS). Do it in declaratio...
CONTACT INFO

Read, learn, discuss – help.salsalabs.com

Training & Learning Team – training@salsalabs.com
Salsa Support –...
THANK YOU!
Email templates
Upcoming SlideShare
Loading in …5
×

Email templates

1,060 views

Published on

Your email templates require a fine balance: they must adhere to your organization’s general design, yet be simple enough to display on finicky email clients. This webinar will talk about the basic requirements for an email template (and how to avoid some of the most common mistakes), as well as using standard templates as a jumping off point for your own forays into HTML coding.
This webinar includes: using WYSIWYGs or other software to design your template, template editable tags, the difference between editable and uneditable templates, using one of Salsa’s standard templates to make a specific branded template, and using basic HTML to add links and images to your template.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,060
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Email templates

  1. 1. EMAIL BLAST TEMPLATES Jake Patoski Training & Learning Manager
  2. 2. Email Blast Templates: Agenda • • • • • • Considerations before starting Starting with a stock template Basic setup - Create a new template in Salsa Customizing your template Using your new template “Oh hey, don‟t do that…” – Tips to keep in mind.
  3. 3. Considerations before starting • The goal of an email template should always be simplicity – for the sake of the recipient, and to improve your own deliverability. • How many times have you opened an email and exclaimed, “Wow, that‟s a beautiful email!”? 1 in 100? 1 in 10,000? • No matter what, you‟re going to have to learn some HTML. •
  4. 4. Starting with a stock template • http://bit.ly/stock-templates • Pick your basic layout of choice, then copy the source code to… • • • It‟s that easy (to start…)
  5. 5. Create a new template in Salsa • Email package -> Create an Email Template • Pick an identifiable name for the Reference Name • Leave the default setting for Select a predefined template: “Create from scratch”
  6. 6. That “From Information” tab is important • • • From name: Best practice - email campaigns do well when recipients build familiarity with a person‟s name, not just the company name. • Often the ED, comms. mananger, or someone else close to the action • Do identify your organization though! • Ex: Jake Patoski, Salsa Labs From email: Make it either same person as above, or info@, action@, or similar. • Doesn‟t have to be real! But smart supporters may email that address directly, instead of reply-to. Reply-to email: default address email clients will use if supporter clicks „reply‟. • Probably don‟t want hundreds of out-of-office autoreplies coming to your personal inbox, right? • Set the address to an unmanned account, or set up filters ahead of time
  7. 7. That “From Information” tab is important, cont‟d • Subject line – Set this field if you want part of your subject line to be in every new email. • Example: “Take action today [Salsa Action Team]” • Subject line can be reset on email blast setup. • Edit Template – • Check this box if you like making changes to your design on the fly. • Leave it blank (default) if you‟re afraid others might screw up the HTML/CSS. (You would never screw it up yourself, even accidentally. You are infallible; we know.)
  8. 8. Insert stock code • Click the Source button to insert your copied stock template code. (You‟re in the „code‟ mode when all the other buttons are greyed out.) • Decide where to insert your Editable Content tags: • <!-- TemplateBeginEditable name="content" --><!-TemplateEndEditable --> • Start and end wherever you want – but code within those blocks will be editable. • Let‟s see an example in Salsa.
  9. 9. Think of your templates as hamburgers: Header (Bun) <!-- TemplateBeginEditable name="content" --> Message Content (Meat) Viewable content that is pre-populated from template whenever the template is chosen in Salsa. <-- TemplateEndEditable --> Footer (Bun)
  10. 10. Next steps • • • • Update banner image Set up your unsubscribe link Add any other permanent content Create a call-out box (optional)
  11. 11. Add your organization‟s logo/banner/image • Make sure your image is the right size ahead of time. • In our example, look at source: 600px • Resizing with HTML from 800pixels to 600pixels isn‟t a big deal… but from 2,000 pixels to 600 is. • Host your image on Salsa‟s servers. • Website package -> Images and Files • Insert image using WYSIWYG or fine tune with HTML source. • Copy URL of image. • Insert URL into image code: <img src=“URL HERE” width=“600px”> • Want to put a link around the image? Try: <a href=“THE LINK”><img src=“URL HERE” width=“600px”></a>
  12. 12. Add an unsubscribe link • Salsa can add an unsubscribe link by default, simply by clicking the link: • Make your own unsubscribe page for advanced features (only specific lists, provide reason, etc.) • Email Blasts -> Unsubscribe pages -> Create an unsubscribe page.
  13. 13. Add a callout box, and any other permanent content • • • • Anything else for the footer? Any other perma-nav links? Call out boxes are the “too long; didn‟t read” summary for email blasts. Adding one into your template makes it easy to update in new emails. There are many forms… most important is to style=“float: right;” or align=“right” <table style="margin-left: 10px; margin-bottom: 10px;" cellpadding="0" cellspacing="5" border="0" align="right" width="135" bgcolor="#fff"> <tr> <td style="font-size: 12px;" valign="top"> <a href="http://www.LINK-TO-PAGE.com"> <img src="https://lh3.googleusercontent.com/-bCvme1gzPc/AAAAAAAAAAI/AAAAAAAAAAA/b5CGUidJJDo/s100-c-k-no/photo.jpg" alt="Image alttext" border="0" /> </a> <br /><br />Your call-out box text here.<br /><br /> <a href="http://www.LINK-TO-PAGE.com" >Put a link (or button graphic) here.</a> </td> </tr> </table>
  14. 14. Use your new template
  15. 15. “Oh hey, don’t do that…” • Keep it simple (1998 simple). • Don‟t reference outside style sheets (CSS). Do it in declarations at the top, or inline. • WYSIWYG: Shift+Enter creates a <br> instead of <p> • If you use a free service for creating templates, look at the code (or have someone check it out) for proprietary/advanced code. • Check this out: http://bit.ly/html-template-tips
  16. 16. CONTACT INFO Read, learn, discuss – help.salsalabs.com Training & Learning Team – training@salsalabs.com Salsa Support – support@salsalabs.com
  17. 17. THANK YOU!

×