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Email Deliverability Presentation

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Salsa's Brett Schenker presented this slideshow on the subject of email deliverability as part of the "All About Email" training offered at Salsa Labs on 6/23/11.

Salsa's Brett Schenker presented this slideshow on the subject of email deliverability as part of the "All About Email" training offered at Salsa Labs on 6/23/11.

Published in: Technology, News & Politics

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  • 1. Spam Few Want to Eat It Let Alone Read It Salsa Labs, Inc.
  • 2.  
  • 3. The Radicati group says: 247 billion emails per day sent (that’s in 2009 emails) 97% of email is unwanted
  • 4. But how does spam software work?
  • 5. Spam Filters =
    • It learns from you
    • It learns from everyone else
    • Gives email a score, lower the better
    • Looks at past history
    • Builds a reputation
  • 6. The Fight to Get Email Delivered
    • List maintenance
      • Unsubscribes
      • Look for trends
    • Write Well
      • Write clear & conversational
      • Steer clear of certain words
    • Format
      • Don’t get cute with the font
      • NO MS WORD!!!!
    • Target
    • Get the technical down
      • SPF
      • Real “from” and “reply to”
  • 7.  
  • 8. Do Not Buy Lists
    • Opt-in Only
  • 9.  
  • 10. Contact Us:
    • [email_address]
    • www.salsalabs.com
    • Learn more at
    • www.salsacommons.org