EMAIL BLASTS 101

Jake Patoski, Training & Learning Manager
Agenda
1. Familiarize yourself with templates and types of
emails.
2. Configure email from information and content.
3. Set...
Set up an email blast
Email package -> Create Blasts link
Create Blast tab –
Give the blast a name and choose a template b...
Set up an email blast
Content tab –
The first three fields identify the email blast, determine where replies should go, an...
Set up an email blast
Send options tab –
Just check Add to web page
Targeting tab –
For now, let‟s send to the entire list...
Set up an email blast
Validation tab –
If you have any red icons, correct them! Otherwise, take advantage of the
Spam Chec...
Set up an email blast - reporting

Email blast statistics let you know how your email performed, and generally what part o...
Q&A
Search and Querying (Supporter
package)
A necessary part of keeping up with the health of your supporter list.
Supporter -...
Search and Querying
3) Email received, or not
opened/clicked –

4) Has or has not
taken action -
CONTACT INFO

Read, learn, discuss – help.salsalabs.com

Training & Learning Team – training@salsalabs.com
Salsa Support –...
THANK YOU!
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Email blasts 101

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Communicating with your supporters is the most fundamental part of running online campaigns, so make sure you know the proper steps, helpful features, and best ways to target your list.

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Email blasts 101

  1. 1. EMAIL BLASTS 101 Jake Patoski, Training & Learning Manager
  2. 2. Agenda 1. Familiarize yourself with templates and types of emails. 2. Configure email from information and content. 3. Set up targeting. 4. Validate your email. 5. Review target count, schedule email blast, launch.
  3. 3. Set up an email blast Email package -> Create Blasts link Create Blast tab – Give the blast a name and choose a template by clicking the thumbnail. Templates should already exist in your account – familiarize yourself with each type.
  4. 4. Set up an email blast Content tab – The first three fields identify the email blast, determine where replies should go, and is the first reason for a recipient to open the email: • From Name & Address • Reply-to Address • Subject Line HTML Content – the meat of the email blast. You can draft your emails here, copy from TextEdit (OSX) or Notepad (Windows), or paste in from another HTML editing software. Please note: Microsoft Word is not HTML editing software. Please don‟t use it! (Kompozer.net is a wellreviewed free web page maker.) Text Content – some supporters will want plain-text emails with nothing fancy. Use the simple Autogenerate Text from HTML button to drop in the text-only from your HTML version.
  5. 5. Set up an email blast Send options tab – Just check Add to web page Targeting tab – For now, let‟s send to the entire list. The tool below is the query tool, which we will look at later on.
  6. 6. Set up an email blast Validation tab – If you have any red icons, correct them! Otherwise, take advantage of the Spam Checker, and the „Send a test email‟ feature. Summary tab – Review your setup, then “Submit Email Blast Now!” Even if you reschedule, you still need to “Submit Email Blast Now!”
  7. 7. Set up an email blast - reporting Email blast statistics let you know how your email performed, and generally what part of your email blast didn‟t do well. Each status below is unique, and represents a step further on the ladder. • • • • Failed – email was not delivered (b/c of bounces, spam reports, etc.) Keep email and supporter list clean. Sent – email was delivered, but never opened. Review subject line. Opens – email was opened, but no links were clicked. Review content to change. Clicks – a link in the email was clicked. If number of clicks outnumber the total actions, action page may be to blame. Link clicks – you can also track the number of times each link in your email blast was clicked.
  8. 8. Q&A
  9. 9. Search and Querying (Supporter package) A necessary part of keeping up with the health of your supporter list. Supporter -> Query/Export Let‟s look at four queries: 1) Everyone in a specific zip code 2) Everyone within a certain mile range of a zip code
  10. 10. Search and Querying 3) Email received, or not opened/clicked – 4) Has or has not taken action -
  11. 11. CONTACT INFO Read, learn, discuss – help.salsalabs.com Training & Learning Team – training@salsalabs.com Salsa Support – support@salsalabs.com
  12. 12. THANK YOU!

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