You need attention and support for your cause. For years, public relations (PR) outreach has been an inexpensive way for many nonprofit organizations to get it. But, how?
In the new world of digital media, what PR is and isn’t can be blurry at times.] Are bloggers media? Which media channels make the most sense to target with your message? Do press releases help? What about social media, how does that fit in?
In this presentation, we will answer all of those questions by covering:
1.) How PR can take your media engagement and supporter outreach efforts to the next level – starting with the basics for newbies and then the more advanced tactics
2.) How online tools – i.e. Google Hangouts, online and Social CRM, etc. - can help you take control of the data at your fingertips for successful media engagement
3.) Targeting and measuring your PR efforts for maximum benefit
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