DIA Holiday Webinar 2010

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DIA Holiday Webinar 2010

  1. 1. Holiday Fundraising
  2. 2. Hi! I’m Jeanette Director of Outreach jnet@democracyinaction.org 406-880-jnet
  3. 3. Create a Holiday Plan
  4. 4. Create a Holiday Plan
  5. 5. Create a Holiday Plan
  6. 6. Create a Holiday Plan 1. What is success?
  7. 7. Create a Holiday Plan 1. What is success? 2. What’s your story?
  8. 8. Create a Holiday Plan 1. What is success? 2. What’s your story? 3. Communication schedule
  9. 9. Success may include
  10. 10. Success may include
  11. 11. Success may include • Increase new donors by x%
  12. 12. Success may include • Increase new donors by x% • Total end of year giving by x%
  13. 13. Success may include • Increase new donors by x% • Total end of year giving by x% • Increase average gift amount
  14. 14. Success may include • Increase new donors by x% • Total end of year giving by x% • Increase average gift amount • Use Salsa reports
  15. 15. Free stuff Because we rock Unique role services Thanks Victories Member benefits
  16. 16. Keep it brief
  17. 17. Sending Email Who? What? When?
  18. 18. Multi-Appeal Series vs Stand Alone Average Response Rate Average Gift Series 1.3% $90 Stand Alone 0.3% $55
  19. 19. High Donors
  20. 20. Should be donors
  21. 21. Add Dynamic Content
  22. 22. Holiday Subject Lines
  23. 23. Holiday Subject Lines
  24. 24. Holiday Subject Lines • More children need your help in 2010
  25. 25. Holiday Subject Lines • More children need your help in 2010 • Last chance for tax-deductible donation
  26. 26. Holiday Subject Lines • More children need your help in 2010 • Last chance for tax-deductible donation • Cheetahs will die if you don’t give!
  27. 27. Reporting
  28. 28. Tags
  29. 29. Want more?

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