CUSTOM TARGETS IN SALSA’S
ADVOCACY PACKAGE
Rebecca Wyatt,
Online Learning
Specialist
By the conclusion of this training, the
learner will be able to:
• Add custom advocacy targets
• Organize custom advocacy ...
1. Add custom recipients
1. Organize custom
recipients into groups
2. Target the custom
recipients (or custom
recipient gr...
Individually Add Custom Recipients
Advocacy package -> Target Recipients
All custom
recipients in the
group will be
contacted by all
supporters…
Unless you enter
postal code
restrictions!
Import Custom Recipients
Import Custom Recipients
By the conclusion of this training, the
learner will be able to:
 Add custom advocacy targets
• Organize custom advocacy ...
Organize Recipient Groups
Scroll down
Organize Recipient Groups
Advocacy package -> Manage Recipient Groups
By the conclusion of this training, the
learner will be able to:
 Add custom advocacy targets
 Organize custom advocacy ...
Add Targets to Actions
Four Types of Actions
1. Petitions – Supporters sign a letter you have
drafted
2. Targeted Actions – Supporters enter thei...
By the conclusion of this training, the
learner will be able to:
 Add custom advocacy targets
 Organize custom advocacy ...
Segment your
action!
Max of 90 custom
targets for a single
action
Segment your email
blast!
Max of 90 custom
targets for a single
action
CONTACT INFO
Read, learn, discuss – help.salsalabs.com
Training & Learning Team – training@salsalabs.com
Salsa Support – s...
THANK YOU!
Custom targets in Salsa's advocacy package
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Custom targets in Salsa's advocacy package

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Salsa comes pre-loaded with a list of legislative targets for advocacy actions (including U.S. Senators, U.S. Representatives, and the U.S. President, and even some county and local officials), but what if you need to target groups which are not included like the City Council or the State Water Board? Learn to create custom advocacy recipients and send action alerts which will target those local officials.

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Custom targets in Salsa's advocacy package

  1. 1. CUSTOM TARGETS IN SALSA’S ADVOCACY PACKAGE Rebecca Wyatt, Online Learning Specialist
  2. 2. By the conclusion of this training, the learner will be able to: • Add custom advocacy targets • Organize custom advocacy targets into groups • Add custom recipients as action targets • Segment a supporter list to more effectively make use of custom targets Learning Objectives
  3. 3. 1. Add custom recipients 1. Organize custom recipients into groups 2. Target the custom recipients (or custom recipient groups) in your actions Advocacy: Custom Recipients
  4. 4. Individually Add Custom Recipients Advocacy package -> Target Recipients
  5. 5. All custom recipients in the group will be contacted by all supporters… Unless you enter postal code restrictions!
  6. 6. Import Custom Recipients
  7. 7. Import Custom Recipients
  8. 8. By the conclusion of this training, the learner will be able to:  Add custom advocacy targets • Organize custom advocacy targets into groups • Add custom recipients as action targets • Segment a supporter list to more effectively make use of custom targets Learning Objectives
  9. 9. Organize Recipient Groups Scroll down
  10. 10. Organize Recipient Groups Advocacy package -> Manage Recipient Groups
  11. 11. By the conclusion of this training, the learner will be able to:  Add custom advocacy targets  Organize custom advocacy targets into groups • Add custom recipients as action targets • Segment a supporter list to more effectively make use of custom targets Learning Objectives
  12. 12. Add Targets to Actions
  13. 13. Four Types of Actions 1. Petitions – Supporters sign a letter you have drafted 2. Targeted Actions – Supporters enter their postal code. Letter content & targets are dynamically loaded. 3. Multi-Content Targeted Actions – Supporters send two or more letters to multiple sets of targets (after entering postal code) 4. Blind Targeted Actions – Supporters submit content without knowing who will receive the letter
  14. 14. By the conclusion of this training, the learner will be able to:  Add custom advocacy targets  Organize custom advocacy targets into groups  Add custom recipients as action targets • Segment a supporter list to more effectively make use of custom targets Learning Objectives
  15. 15. Segment your action! Max of 90 custom targets for a single action
  16. 16. Segment your email blast! Max of 90 custom targets for a single action
  17. 17. CONTACT INFO Read, learn, discuss – help.salsalabs.com Training & Learning Team – training@salsalabs.com Salsa Support – support@salsalabs.com
  18. 18. THANK YOU!

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