Integrating Salsa and Social Media
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Integrating Salsa and Social Media

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Integrating Salsa and Social Media Integrating Salsa and Social Media Presentation Transcript

  • Actions & Social Media How to Make Your Actions Social Media Ready (and Some Other Best Practices) Anne Dougherty and Salsa Labs, Inc.
  • What Is “Social Media?”
    • Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
    • A category of sites that is based on user participation and user-generated content.
    • Social media are primarily internet and mobile based tools for sharing and discussing information.
    • Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content.
    Anne Dougherty and Salsa Labs, Inc.
  • What Is “Social Media?”
    • Social Media is Sharing
    Anne Dougherty and Salsa Labs, Inc.
  • Social Media Platforms Anne Dougherty and Salsa Labs, Inc. Facebook Twitter Google Buzz
  • So how do I share my Salsa Actions? Anne Dougherty and Salsa Labs, Inc.
  • Two (or Three) Basic Parts for Sharing Salsa Actions
    • Specialized Actions template
    • A bit of code that connects you to social media platforms.
    • (optional) Graphics for your chosen platforms.
    Anne Dougherty and Salsa Labs, Inc.
  • Specialized Actions Template <?xml version=&quot;1.0&quot;?> <!DOCTYPE html PUBLIC &quot;-//W3C//DTD XHTML 1.0 Transitional//EN&quot; &quot;http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd&quot;> <html xmlns=&quot;http://www.w3.org/1999/xhtml&quot;> <head> </head> <body> </body> </html> <title></title> Anne Dougherty and Salsa Labs, Inc.
  • Specialized Actions Template <?xml version=&quot;1.0&quot;?> <!DOCTYPE html PUBLIC &quot;-//W3C//DTD XHTML 1.0 Transitional//EN&quot; &quot;http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd&quot;> <html xmlns=&quot;http://www.w3.org/1999/xhtml&quot;> <head> </head> <body> </body> </html> Anne Dougherty and Salsa Labs, Inc.
  • A bit of code that connects you to social media platforms Facebook <a name=&quot;fb_share&quot; type=&quot;box_count&quot; href=&quot;http://www.facebook.com/sharer.php&quot;>Share</a><script src=&quot;http://static.ak.fbcdn.net/connect.php/js/FB.Share&quot; type=&quot;text/javascript&quot;></script> Anne Dougherty and Salsa Labs, Inc.
  • A bit of code that connects you to social media platforms Twitter <a href=&quot;http://twitter.com/home?status=Currently reading http://www.test.com/post-url&quot; title=&quot;Click to share this post on Twitter&quot;><img src=&quot; http://www.hot-tomalefoundation.org/files/images/icons/ twitter_64.png&quot; width=&quot;64&quot; height=&quot;64&quot; border=&quot;0&quot; /></a> Anne Dougherty and Salsa Labs, Inc.
  • A bit of code that connects you to social media platforms Google Buzz <a href=&quot;http://www.google.com/reader/link?url=[PASTE YOUR URL HERE]&title=[YOUR POST'S TITLE HERE]&snippet=[YOUR POST'S DESCRIPTION HERE]&quot;><img src=&quot;http://www.somegroup.org/images/googlebuzz.png&quot; width=&quot;51&quot; height=&quot;61&quot; alt=&quot;Google Buzz logo&quot; border=&quot;0&quot; /></a> Anne Dougherty and Salsa Labs, Inc.
  • A bit of code that connects you to social media platforms Anne Dougherty and Salsa Labs, Inc. Sharing Services
  • A bit of code that connects you to social media platforms Anne Dougherty and Salsa Labs, Inc. Sharing Services <span class=&quot;st_facebook_hcount&quot; st_url=&quot;http://salsa.democracyinaction.org/o/####/p/dia/action/public/?action_KEY=####&tag=facebook.####&quot;></span> <script type=&quot;text/javascript&quot; src=&quot;http://w.sharethis.com/button/buttons.js&quot;></script> <script type=&quot;text/javascript&quot;>         stLight.options({                 publisher:'12345'         }); </script>
  • A bit of code that connects you to social media platforms Anne Dougherty and Salsa Labs, Inc. Sharing Services <a class=&quot;addthis_button_facebook“ addthis:url=&quot;http://salsa.democracyinaction.org/o/2155/p/dia/action/public/?action_KEY=####&tag=facebook.####&quot;><img src=&quot;images/facebook32.png&quot; alt=&quot;Share to Facebook&quot; /></a> <script type=&quot;text/javascript&quot; src=&quot;http://s7.addthis.com/js/250/addthis_widget.js#username=YOUR-ACCOUNT-ID&quot;></script>
  • Graphics for your platforms www.iconspedia.com Anne Dougherty and Salsa Labs, Inc.
  • Other Actions Best Practices Add tagging to your action URLs http://salsa.democracyinaction.org/o/####/p/dia/action/public/?action_KEY=####&tag=facebook.#### http://salsa.democracyinaction.org/o/####/p/dia/action/public/?action_KEY=####&tag=twitter.#### http://salsa.democracyinaction.org/o/####/p/dia/action/public/?action_KEY=####&tag=googlebuzz.#### Anne Dougherty and Salsa Labs, Inc.
  • Other Actions Best Practices Give out of area supporters something else to do Anne Dougherty and Salsa Labs, Inc.
  • Other Actions Best Practices Give out of area supporters something to do Anne Dougherty and Salsa Labs, Inc.
  • Other Actions Best Practices Use the Tell-A-Friend (TAF) Anne Dougherty and Salsa Labs, Inc.
  • Actions & Social Media Resources Anne Dougherty and Salsa Labs, Inc. www.iconspedia.com wiki.developers.facebook.com/index.php/Facebook_Share www.tweetmeme.com Bit.ly mashable.com/?s=social+media+sharing+articles salsacommons.org
  • Actions & Social Media Contact Us Anne Dougherty and Salsa Labs, Inc. Salsa Labs, Inc. 1700 Connecticut Ave NW Suite 403 Washington DC 20009 202.558.2807 [email_address] www.salsalabs.com Anne Dougherty [email_address] www.annedougherty.com