Your SlideShare is downloading. ×
Crafting a Practical Online Advocacy Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Crafting a Practical Online Advocacy Strategy

140
views

Published on

How can organizations craft a practical and effective strategy to put the internet to work to create real change in the world, based on their own needs, goals and resources? How do they sort through …

How can organizations craft a practical and effective strategy to put the internet to work to create real change in the world, based on their own needs, goals and resources? How do they sort through the wide array of available tools and tactics to identify the ones that best match their strengths and circumstances? This presentation will help you choose the right tools and techniques on which to focus, based on your own organizational skills, culture and capacities.

Presenter: Colin Delany, Epolitics.com

RELATED LINKS:
Epolitics.com
https://www.salsalabs.com/support-community/blog/essential-guide-online-advocacy-nonprofits

Published in: Marketing

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
140
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Crafting a Digital Strategy for Practical Political Advocacy Tactics without strategy is the noise before defeat - Sun Tzu
  • 2. Colin Delany  Former political staffer (Texas)  Founder/editor Epolitics.com  Online communications consultant  Political advocate
  • 3. The Essentials What IS online advocacy?
  • 4. The Essentials What does effective online advocacy look like?  Examples  Rules of thumb: -- relationships -- content
  • 5. The Essentials Where online advocacy fits in a communications strategy  Amplifier  Force-multiplier  Key aspect: integration Key resource involved: time
  • 6. The Essentials Typical structure of an online advocacy campaign:  Online hub (website, Fb page)  Ongoing communications with supporters (email, social media, SMS)  Outreach (recruiting, influencing the conversation)
  • 7. The Essentials Rule #1: Know your goals
  • 8. The Essentials Typical Goals:  Long-term agenda-setting  Short-term policy opportunity/threat  Recruiting  Supporter mobilization (ex: voter turnout)
  • 9. The Tools Choosing the right tools: Rule #2: Base the tools you choose on your goals and capabilities
  • 10. The Tools The secret tool: databases
  • 11. The Tools  Website (persuasion/recruiting hub)  Petitions (outreach, recruiting, engagement)  Email (sustained contact/mobilization)  CRM (enables email, sometimes social media)  Social media (persuasion/recruiting outreach + sustained contact/mobilization)  Advertising (persuasion/recruiting outreach)  Direct contact (blogger/influencer outreach)
  • 12. Strategy Creating an online strategy in a fast-moving political/policy environment  Identify pressure points  Identify channels  Identify resources
  • 13. Strategy More rules of thumb:  Leverage existing narrative/conversations (media outreach, hashtags, memes, infographics)  Integrate your communications – be relentless in your messaging  Keep up the pressure – keep your advocates busy
  • 14. Strategy Good content matters!
  • 15. Strategy Relationships matter!  Direct outreach  CRM/email  Social media
  • 16. Strategy Managing supporters  Regular contact (but don't overdo it)  Ladder of engagement  Tiered actions  Super-volunteers
  • 17. Strategy What's next in digital advocacy? What's next for your organization?
  • 18. Thank You Colin Delany Epolitics.com cpd@epolitics.com @epolitics +1 202 422 4682