Social Media and Traditional Media: What Works Best for Colleges and Institutes

Higher Education Marketing
Driving Education Marketing
with Analytics
www.higher-education-marketing.com

Social Media Engagement & Analytics
ACCC Pre-Conference Session

Agenda
Why social media? What are your goals?
Social Medias, how many?
Three phases of an end to end Social Media program
Listening
Measuring
Engaging
Driving ROI using Google Analytics
Resources & Tools

Why social media? What are your goals?
Student Services - Provide customer service
Financial Aid
Admissions
Recruiting – Engage with prospective students
Full Time
Continuing Education
International
Alumni – Keep in touch with your graduates
Events

Social Medias, how many?

Three phases of an end to end Social Media program
Listening: Discovering real-time, relevant, impactful conversations.
Measuring: Monitoring, analyzing and tracking those conversations
Engaging: What are your rules of Social Engagement?

Are you listening?

Forums, Twitter, Facebook, Blogs, YouTube

Are you measuring?

Facebook Insights

YouTube Metrics

LinkedIn InMaps

Blog: PostRankAnalytics

Radian 6: Share of Voice Month

Radian 6: Social Media Trend

Radian 6: The Conversation Cloud

What are your rules of Social Engagement?

Social Media Engagement Playbook
Who does what?

Driving ROI using Google Analytics
Facebook
Twitter
Email Campaigns
Printed Course Catalogue
Newspapers

Facebook

Twitter

Email Campaigns

Printed Course Catalogue

Newspapers

Resources
http://beta.klout.com/home
http://www.radian6.com/
http://technorati.com
https://analytics.postrank.com/
https://search.twitter.com/
http://inmaps.linkedinlabs.com/network
http://www.google.com/analytics/

Driving Education Marketing
with Analytics
Leverage new communication channels and stay current with analytics driven education marketing. Contact Higher Education Marketing today to get started.
Philippe Taza
ptaza@higher-education-marketing.com
514-312-3968

Social Media and Traditional Media: What Works Best for Colleges and Institutes

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Social Media and Traditional Media: What Works Best for Colleges and Institutes Presentation Transcript