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AMA-Richmond Social Media Productivity Tools 022211
 

AMA-Richmond Social Media Productivity Tools 022211

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This presentation was given at the February Market Dialogue, American Marketing Association of Richmond on February 22, 2011. Sally Witzky of Traction Group facilitated a discu

This presentation was given at the February Market Dialogue, American Marketing Association of Richmond on February 22, 2011. Sally Witzky of Traction Group facilitated a discu

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    AMA-Richmond Social Media Productivity Tools 022211 AMA-Richmond Social Media Productivity Tools 022211 Presentation Transcript

    • Best Productivity Tools for Managing Social Media Marketing:
      How to protect your time, save your sanity and make more connections
      Sally Witzky
      All slides © 2011 Traction Group LLC .
      All rights reserved. Slides dated February 22, 2011.
      Presented at AMA-Richmond’s February Market Dialogue, Richmond VA.
    • “I don’t have enough time for social media”
    • Need a couple of people to participate:
      Send an email to:
      sally@tractiongroup.com
    • Let’s assume you know the basics…
    • Perspective…
      Relevancy and Frequency of Communication Builds Awareness and Deepens
      Relationships
    • Dialogue
      Where does Social Media fit within
      yourstrategic marketing plan?
      What are your business goals?
      What are your customers’ business goals?
      Who is your target audience?
      What information do they want from you?
      Where do they invest theirtime?
      What separates you from your competition?
    • Effectiveness
      How can I avoid spending too much time on social media?
      How can I find ways to simplify rather than complicate?
      How do I know my efforts are working?
    • Effectiveness
      PRODUCTIVITY
      Last time I checked, social media was not your full-time job (or is it?)
    • How can I stay productive?
      Don’t keep checking social networking sites
      Integrate social data into your regular work style and routine
      Don’t let it consume you – the info is either useful or it isn’t
      Always use time-saving tools
    • Favorite Tool #1:Nutshell Mail
      Free Service from Constant Contact
      Summarizes social network updates
      Customized delivery by email
      Respond through same email
    • Favorite Tool #2Xobni(inbox backwards)
      Xobni & Outlook (xoxoxoxoxoxoxo!)
      Blackberry too!
      Works with your email and contacts
      Not only saves time but helps build relationships
    • Favorite Tool #3 (well sort of):Gist
      Gist is a social profile tool – good for new biz development
      Works with your email and contacts
      Not only saves time but helps build relationships
      Now owned by RIM
    • Tools for managing your social media updates:
      Tweetdeck with deck.ly (D&M)
      Seesmic (D, M & W)
      Hootsuite (W)
      Ping.fm (a Seesmic product – W & M)
      CoTweet – (W)
      SocialOomph (W)
      Objective Marketer
      SproutSocial
      Haklus
      Radian6
    • Favorite Tool #4Hootsuite
      Social media dashboard – “Freemium”
      Schedule updates in advance
      Add Facebook, Facebook Page, Twitter, LinkedIn, Ping.fm, Foursquare even Google Analytics – multiple accounts in Paid Version
      Post once, update several
      Includes reporting
      Mobile application
      Assign users
      Web-based!
    • Favorite Tool #5Ping.fm
      Simple tool to update ALL your social media
      Integrates with Hootsuite
      Mobile App
    • Update your LinkedIn profile
      Remember:
    • Manage your LI Profile
      Note frequency of searches
      Update status at least weekly
      Make connections – invite them
      Add applications such as Amazon, Twitter, SlideShare.net, WP blog
      Participate in Q&A – best answers
    • Save time and be more productive by using mobile apps
      LinkedIn: Mobile apps for Blackberry, Droid, iPhone & Palm
      Use mobile apps for Hootsuite, Ping.fm, Basecamp, Facebook, Twidroyd, YouTube, Foursquare, Places, Yelp, Wordpress.com
      Organize your SMART PHONE!
      TIP: Google Calendar on Droid can be merged with Outlook calendar
    • Your 3 Key Takeaways
      Effectively use tools and apps
      Work in blocks when possible; be sociable the rest of the time!
      Take advantage of smart phones (your mini-computer) especially while on the go
    • Questions?
      Twitter.com/sallywitzky
      Twitter.com/tractiongroup
      Facebook.com/tractiongroup
      sally@tractiongroup.com
      http://TractionGroup.com