AMA-Richmond Social Media Productivity Tools 022211

Best Productivity Tools for Managing Social Media Marketing:
How to protect your time, save your sanity and make more connections
Sally Witzky
All slides © 2011 Traction Group LLC .
All rights reserved. Slides dated February 22, 2011.
Presented at AMA-Richmond’s February Market Dialogue, Richmond VA.

“I don’t have enough time for social media”

Need a couple of people to participate:
Send an email to:
sally@tractiongroup.com

Let’s assume you know the basics…

Perspective…
Relevancy and Frequency of Communication Builds Awareness and Deepens
Relationships

Dialogue
Where does Social Media fit within
yourstrategic marketing plan?
What are your business goals?
What are your customers’ business goals?
Who is your target audience?
What information do they want from you?
Where do they invest theirtime?
What separates you from your competition?

Effectiveness
How can I avoid spending too much time on social media?
How can I find ways to simplify rather than complicate?
How do I know my efforts are working?

Effectiveness
PRODUCTIVITY
Last time I checked, social media was not your full-time job (or is it?)

How can I stay productive?
Don’t keep checking social networking sites
Integrate social data into your regular work style and routine
Don’t let it consume you – the info is either useful or it isn’t
Always use time-saving tools

Favorite Tool #1:Nutshell Mail
Free Service from Constant Contact
Summarizes social network updates
Customized delivery by email
Respond through same email

Favorite Tool #2Xobni(inbox backwards)
Xobni & Outlook (xoxoxoxoxoxoxo!)
Blackberry too!
Works with your email and contacts
Not only saves time but helps build relationships

Favorite Tool #3 (well sort of):Gist
Gist is a social profile tool – good for new biz development
Works with your email and contacts
Not only saves time but helps build relationships
Now owned by RIM

Tools for managing your social media updates:
Tweetdeck with deck.ly (D&M)
Seesmic (D, M & W)
Hootsuite (W)
Ping.fm (a Seesmic product – W & M)
CoTweet – (W)
SocialOomph (W)
Objective Marketer
SproutSocial
Haklus
Radian6

Favorite Tool #4Hootsuite
Social media dashboard – “Freemium”
Schedule updates in advance
Add Facebook, Facebook Page, Twitter, LinkedIn, Ping.fm, Foursquare even Google Analytics – multiple accounts in Paid Version
Post once, update several
Includes reporting
Mobile application
Assign users
Web-based!

Favorite Tool #5Ping.fm
Simple tool to update ALL your social media
Integrates with Hootsuite
Mobile App

Update your LinkedIn profile
Remember:

Manage your LI Profile
Note frequency of searches
Update status at least weekly
Make connections – invite them
Add applications such as Amazon, Twitter, SlideShare.net, WP blog
Participate in Q&A – best answers

Save time and be more productive by using mobile apps
LinkedIn: Mobile apps for Blackberry, Droid, iPhone & Palm
Use mobile apps for Hootsuite, Ping.fm, Basecamp, Facebook, Twidroyd, YouTube, Foursquare, Places, Yelp, Wordpress.com
Organize your SMART PHONE!
TIP: Google Calendar on Droid can be merged with Outlook calendar

Your 3 Key Takeaways
Effectively use tools and apps
Work in blocks when possible; be sociable the rest of the time!
Take advantage of smart phones (your mini-computer) especially while on the go

Questions?
Twitter.com/sallywitzky
Twitter.com/tractiongroup
Facebook.com/tractiongroup
sally@tractiongroup.com
http://TractionGroup.com

AMA-Richmond Social Media Productivity Tools 022211

by Sally Witzky

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AMA-Richmond Social Media Productivity Tools 022211 Presentation Transcript