1. GET AHEAD AT A2! Music Video Theory Introduction An introduction to the key media concepts
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9. BEYONCE – IRREPLACEABLE (2006) Genre Pop ballad with R&B influences Flash car/strong female Performance towards end of video Illustration of lyrics through narrative Narrative Linear/illustrative Narrated by lead singer Cross cuts Female empowerment theme. Triumphant resolution. Audience Target audience – 15-30 yr old female Also appeals to males through choice of costume by Beyonce Female audience can identify with the character and the situation in which she finds herself. Representation Star Image: Strong, female lead, confident persona Laura Mulvey – notion of looking – use of mirrors when getting dressed