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GET AHEAD AT A2! Music Video Theory Introduction An introduction to the key media concepts
AIMS ,[object Object],[object Object],[object Object]
ANDREW GOODWIN’S 6 FEATURES OF MUSIC VIDEOS  ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],From Andrew Goodwin, DANCING IN THE DISTRACTION FACTORY, 1992.
GENRE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AUDIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]
NARRATIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REPRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials ( Richard Dyer )
BEYONCE – IRREPLACEABLE (2006)  Genre Pop ballad with R&B influences  Flash car/strong female Performance towards end of video Illustration of lyrics through narrative Narrative Linear/illustrative Narrated by lead singer Cross cuts  Female empowerment theme. Triumphant resolution. Audience Target audience – 15-30 yr old female Also appeals to males through choice of costume by Beyonce  Female audience can identify with the character and the situation in which she finds herself. Representation  Star Image: Strong, female lead, confident persona  Laura Mulvey – notion of looking – use of mirrors when getting dressed
ACTIVITY ,[object Object],[object Object],[object Object],[object Object]

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Applying Key Concepts to Music Video

  • 1. GET AHEAD AT A2! Music Video Theory Introduction An introduction to the key media concepts
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. BEYONCE – IRREPLACEABLE (2006) Genre Pop ballad with R&B influences Flash car/strong female Performance towards end of video Illustration of lyrics through narrative Narrative Linear/illustrative Narrated by lead singer Cross cuts Female empowerment theme. Triumphant resolution. Audience Target audience – 15-30 yr old female Also appeals to males through choice of costume by Beyonce Female audience can identify with the character and the situation in which she finds herself. Representation Star Image: Strong, female lead, confident persona Laura Mulvey – notion of looking – use of mirrors when getting dressed
  • 10.