Downloaded 13 times
Uploaded bySally Dyson
Gather scotland 2015
The document discusses various initiatives aimed at enhancing digital participation and inclusion across Scotland, highlighting a three-year program that has aided nearly 10,000 individuals in developing online skills. It presents statistics showing significant impacts on confidence and job-seeking capabilities, while addressing barriers faced by different communities, such as low motivation and lack of support. Additionally, it emphasizes the importance of tailoring training to meet individual needs and calls for ongoing partnerships to sustain these efforts.
More Related Content
Gather scotland 2015
- 1.
- 2.
- 3. Why Share? "The wholeis greater than the sum of its parts" Aristotle
- 4. Irene Warner-Mackintosh Citizens Online Email:Irene.warner-mackintosh@citizensonline.org.uk Sharing
- 5. Get IT Togetherand Citizens Online Digital Inclusion: A Highlands and Islands Perspective Irene Mackintosh
- 6. Get IT Together •3 year programme • Funded by BT and local partners • Local co-ordinators • UK wide • Helping people and charities all over the UK develop the skills and confidence needed to join the online community and benefit from the internet. In other words: DOING
- 7. •Skye, Wester Rossand Lochaber •Orkney •North West Sutherland In the beginning…. There were the fragile communities…
- 8.
- 9. But really, reallyrural!
- 10. When we sayrural… Farr High School: 93 Pupils Kinlochbervie: 62 Pupils
- 11. But: stop talking,start doing! Creating a digital culture
- 12.
- 13. AND THEN JUSTDOING… The fun part… learner led motivation Online dating…. The Skibo Girls… YouTube… the Dancing Pony Knitting patterns… Guerilla knitting Cricket… John Cooking… Maribelle’s Pickled Tongue
- 14. Evolution! New projects –Nairn, Inner Moray Firth, Shetland with ongoing activity in Moray, Badenoch and Strathspey and the Western Isles Gorgeous local partners and funders…
- 15. Current Statistics: ThreeYears • Number of individuals made aware of the benefits of digital inclusion, through presentations, workshops and open days : 9950 • Number of learners undertaking 4+ hours of study: 1309 • Over 300 community groups engaged • Train the trainer: 30 sessions (within the last year)
- 16. Longitudinal study •Demographics haveshifted from older people to unemployed. •For older learners the links to Independent living still need to be made clearer. •80% of unemployed learners say their Internet skills are helping them search for work and 13% have found work. •Confidence at the end of the session determines success of being online 1 year later. •55% encouraging friends and family to use the Internet. •In the Highlands – 67% were online after 12 months, all regular users. •55% had no ongoing support.
- 17. Social Return onInvestment •The value of being online to a new user is £1,064 per annum. This comes from having more confidence, making financial savings online, new job seeking skills and a reduction in social isolation. For a professional user, the figure is £3,568 when combined with the benefits for an advanced user. This comes from being able to work remotely and the wage premium to those who use IT at work. • Social return on investment of the programme - £3.70 for every £1. http://www.btplc.com/Betterfuture/ConnectedSociety/Valueofdigitalinclusion/index.htm
- 18. •Not sufficient capacity •Communityaccess points are under threat, not in area of greatest need •Motivation for offline individuals is low •Learners directed to training without any assessment of their existing skills or additional needs •Training doesn’t meet need •Lack of ongoing informal support available Community issues
- 19.
- 20. Where to now? Buildingon successes from a place of understanding… but continuing to work from a basis of stop talking, start doing…
- 21. Next Steps •Seeking newcurrent funders and projects to continue good work
- 22. Janis McDonald Scottish Councilon Deafness Email: janis@scod.org.uk Project: Connecting and Communicating
- 23. Harriet Kennedy Queens CrossHousing Association Email: HKennedy@qcha.org.uk Project: Historical Connections @ Queens Cross
- 24. Historical Connections @Queens Cross Harriet Kennedy Digital Inclusion Co-Ordinator
- 25. • Using LocalHistory as a ‘hook’. • We wanted to chronicle these stories and histories in the words of our tenants. • Often asked by learners about Local History and the internet. Why local history?
- 26. Stage One… • Recruitlearners from our Sheltered Housing Complexes. • Establish programme of classes to teach basic IT skills using tablets and online resources such as the Virtual Mitchell. • Start using websites such as www.ancestry.co.uk with learners to compile their family trees. • Work with learners to scan and upload their personal photographs for the benefit of themselves and the project.
- 27. Stage 2… • Introducethe idea of blogging. • Teach learners how to use the blog to post brief accounts of their experiences. • Start using iPads to record video and audio memories of the area. • Work with learners to upload these videos to the blog.
- 28. Stage 3… • UseGoogle Maps to create an interactive map of the areas relevant to the project. • Work with the Youth Clubs to run a six week programme of sessions based around Local History. • Bring together Youth Clubs and Historical Connections Groups.
- 29.
- 30. Welcome Learning Alastair Watson &Sally Dyson
- 31. "I'm always doing thatwhich I cannot do, in order that I may learn how to do it" Pablo Picasso
- 32. Third sector organisations ina perfect place to support people to get online
- 33.
- 34. Craig Turner Midlothian VoluntaryAction Email: Craig.Turner@mvacvs.org.uk Project: Getting IT
- 35. Digital Upskilling in Midlothian CraigTurner, Midlothian Voluntary Action
- 36. Cascaded Training Project willtrain people who interact with people with poor digital skills who would benefit from being online: - Library Staff - Housing Association Staff - Community Groups - Advocacy Staff - Carers Although many use IT for work or at home, understanding can often be limited – often to performing particular tasks
- 37. 4 Digital Competencies 1.Find information online. Includes the concept of ‘the internet’ 2. Set up and use email 3. Create a CV or fill in a form online – benefits or job applications 4. Not get ripped off
- 38. Advertising Midlothian Voluntary Actionis well known to all groups in the area Have run previous IT/online/social media training But how to stand out from the crowd…. Especially the poster wall!
- 39. Prey Upon Fear Jokinglyof course! Based on old horror movie poster Note typical computer used in third sector organisations.
- 40. Something a Little Nicer Alittle more informative Deliberately retro/nostalgic look Mention universal credit – lots of people are very worried about it Hexagonal shape based on warning road sign
- 41.
- 42. Martin Fraser Bethany ChristianTrust Email: martinfraser@bethanychristiantrust.com Project: Digital Oasis
- 43.
- 44. The Charter -What's it all about?
- 45.
- 46. John Arthur &Ruth Campbell Comas Email: mail@comas.org.uk Matching
- 47.
- 48. Digital participation inDumfries and Kirkcaldy Douglas White
- 49. Digital participation andwellbeing 49
- 50.
- 51.
- 52. Who is offline: potentialusers v rejecters 52 Use the Crop Figure Heading button on each chart/figure you insert – this text will then be deleted Question text Clustered Bar v1 48 37 57 52 63 43 Dumfries Kirkcaldy Glasgow Potential users Rejecters Base: Dumfries (99), Kirkcaldy (101) and Glasgow (128) Source: Ipsos MORI
- 53. 53 Why are peopleoffline? 13 13 10 9 8 8 8 7 7 5 5 4 1 1 46 34 12 19 31 27 18 21 18 11 10 19 6 6 10 4 I prefer doing things in person/by phone Friend or family go online for me I have no connection/computer It's too difficult to learn Worry about privacy/SPAM/viruses Different options are too confusing It's too expensive Rather spend my money on other things There's no help available It's not for people like me Nothing on there of use/interest for me I don't want a contract It's not for people of my age I wouldn't be able to get a contract I don't have enough time to learn None of my friends/family are online % selecting as most important reason for not going online % selecting as 2nd most important reason for not going online (1 of 3) Base: Never used the internet – Dumfries (100) Source: Ipsos MORI
- 54. 54 Why are peopleoffline? 17 16 12 10 8 7 6 5 5 4 4 2 2 2 42 39 12 33 16 9 29 30 12 17 7 19 17 8 5 4 I prefer doing things in person/by phone Friend or family go online for me It's too expensive Worry about privacy/SPAM/viruses It's too difficult to learn Nothing on there of use/interest for me Rather spend my money on other things Different options are too confusing There's no help available I have no connection/computer It's not for people like me I don't want a contract I don't have enough time to learn It's not for people of my age None of my friends/family are online I wouldn't be able to get a contract % selecting as most important reason for not going online % selecting as 2nd most important reason for not going online (1 of 3) Base: Users – Kirkcaldy (101) Source: Ipsos MORI
- 55. 55 Why are peopleoffline – by area Clustered Bar v1 30% 24% 15% 13% 8% 10% 32% 20% 18% 16% 10% 4% 31% 21% 21% 14% 8% 4% Not interested Don't know how to Cost issues Others can go online for me Worried about viruses/SPAM No connection/computer Dumfries Kirkcaldy Glasgow Base: Dumfries (100) , Kirkcaldy (100), Glasgow (140) Source: Ipsos MORI
- 56. 56 Users: what encouragedpeople to go online?Clustered Bar v1 56 48 44 44 38 36 30 28 26 24 22 20 12 10 18 16 18 4 8 2 4 8 To look for information of interest I wanted to keep in touch with family/friends To try it out it might be interesting I had to use it for work Access at home/work/school I had to use it for school or a course To go on Facebook, twitter etc. Someone helped me to set it up To apply/search for a job To get a better deal online I felt left out because my family/friends were online Someone recommended it to me I used it to help my children with their home work % Mentioned % Most important Base: Users – Dumfries (50) Source: Ipsos MORI
- 57. 57 Users: what encouragedpeople to go online?Clustered Bar v1 61 42 37 34 34 32 32 26 16 16 16 13 13 8 13 18 13 5 8 11 5 5 3 3 To look for information of interest To try it out it might be interesting I had to use it for school or a course I wanted to keep in touch with family/friends Someone recommended it to me I had to use it for work Access at home/work/school To get a better deal online To go on Facebook, twitter etc. To apply/search for a job I felt left out because my family/friends were online Someone helped me to set it up I used it to help my children with their home work % Mentioned % Most important Base: Users – Kirkcaldy (38) Source: Ipsos MORI
- 58. 58 Users: what dopeople do online? At least daily % Weekly % Monthly or less % Never % General surfing or browsing 66 11 11 3 To go on Facebook, Twitter or other social networking site 55 5 3 32 To look for local/national/international news 50 21 11 13 To watch videos or TV online 32 26 18 18 To do online banking 18 21 11 45 To look for jobs/work 16 5 24 50 Used Skype or something similar 13 11 24 47 To take part in an online learning or training course 8 3 40 45 To buy things online 3 24 55 13 To use an online public service - 5 55 34 Source: Ipsos MORI Base: Kirkcaldy ‘users’ (38)
- 59. 59 Non-users: what mightencourage people to go online? Clustered Bar v1 Base: Dumfries - (51), Kirkcaldy (64) Source: Ipsos MORI 45 37 22 20 20 12 8 8 6 6 6 2 2 2 48 19 11 17 6 6 9 2 9 8 6 2 2 3 Nothing would encourage me Keeping in touch with family/friends Looking for information that is of interest to you Getting a better deal by buying products/services online To try it out it might be interesting Someone helping you to set it up Applying/searching for a job Going on Facebook, twitter or other social networking sites Using it to help your children with their home work Feeling left out because your friends/family are online Using it for school or a course Using it for work Someone recommending it to me Access to internet provided at home/work/school % Dumfries % Kirkcaldy Possible reasons to start using the internet, ‘rejecters’
- 60. 60 Users: who helpedpeople to get online?Clustered Bar v1 58 38 20 18 16 12 12 2 71 53 3 8 8 8 3 3 Dumfries Kirkcaldy Base: Users – Dumfries (50), Kirkcaldy (38) Source: Ipsos MORI
- 61. 61 Non-users: who wouldpeople like to help them get online? Use the Crop Figure Heading button on each chart/figure you insert – this text will then be deleted Clustered Bar v1 58 54 27 23 19 19 17 15 13 6 78 43 32 5 3 19 8 14 3 5 Family or friends Library Someone else Jobcentre Internet café Somewhere else Citizens Advice Bureaux A neighbour Work/school No help Dumfries Kirkcaldy Base: Potential Users – Dumfries (48), Kirkcaldy (37) Source: Ipsos MORI
- 62. 62 Time to Celebrate! 1.We understand the challenge 2. We know how we can fix it 3. The solutions can be fun 4. The solutions are social
- 63. 63 Contact Email: douglas@carnegieuk.org Twitter: @DW_CarnegieUK Tel:01383 721554 Web: http://www.carnegieuktrust.org.uk
- 64. The Libertie Project LibertyBligh Email: libertie@live.co.uk
- 65.
- 66. Who we are •Social Enterprise • Creative Activities • Work with Offenders AIMS • Improve general health and well-being • Transition towards employment • Reduce offending
- 67. Sally Prison 10 years Temporary accommodation Socialisolation Restricted IT access Supported environment Digital Photography Hobbies/crafts Online shopping
- 68. Individual Creative DigitalPlan • Check out how to use Etsy and Pinterest • Study digital photographs we liked • Look at design trends online • Create a portfolio of websites and images • Research craft making & hobby sites • Print off & follow instructions • Photograph own made crafts • Edit & upload to website/social media
- 69. Billy In and outof prison Didn’t do well at school Complex needs Never worked Structured activities Recognition of achievements Radio/media skills & digital editing Website design
- 70. Individual Creative DigitalPlan • Come along to digital creative club • Learn how to use portable recorders • Practice interviewing club members • Digitally edit & produce features • Active radio listening at home • Check out DIY website design • Research blogs/v-logs & podcasts • Read online general interest magazines • Achieve pre-employability foundation award in digital media skills
- 71. Top Tips • Meetpeople where they’re at • Enjoyable activities get positive results • Let individuals develop their own interests • Mould your training around individual needs
- 72. lack basic digitalskills 1million
- 74.
- 75.
- 76.
- 77.
- 78.