Do you think like a goldfish?

DO YOU THINK LIKE A goldfish?

A HUNDRED YEARS AGO, working on the farm, YOUR ATTENTION SPAN WOULD HAVE BEEN ABOUT 20 MINUTES.* *ONE MINUTE FOR EACH YEAR OF AGE, UNTIL AGE 20.

Then came a little thing ca"ed “THE INTERNET.” Maybe you’ve heard of it?

NOW WE’RE DROWNING IN SOCIAL MEDIA DISTRACTIONS: YouTube videos, Twitter updates, Linkedin requests, iPhone apps. EACH ONE BRINGING CHOICES AND STRESS.

Too many messages, too many options, too little time

HOW ARE OUR BRAINS RESPONDING TO ALL THIS STIMULATION? TURNS OUT, WE’RE LEARNING TO THINK diﬀerently. More speciﬁca"y, we’re learning to think more quickly.

“The addictive nature of web browsing can leave you with an attention span of 9 seconds.” - BBC News

......... 9 SECONDS That’s a" we get before people’s brains make a decision whether to stay focused, or jump to a new topic.

THE SHORT-ATTENTION- SPAN THEATER FEATURES 5,000 MARKETING MESSAGES A DAY. Faster than FedEx. Bi&er than Disney World. More unpredictable than Lady Gaga.

IN THE A.D.D. WORLD, FASCINATING MESSAGES and people and companies and brands and ideas. TRIUMPH.

THEY EARN BIGGER BUDGETS, MORE TIME, BETTER RELATIONSHIPS, GREATER ADMIRATION, DEEPER TRUST. THEY CAN CHARGE A HIGHER PRICE, CREATE MORE BUZZ, AND GARNER MORE LOYALTY.* *SO UM, BOOYAH.

BRANDS THAT FAIL TO FASCINATE CONSUMERS WILL LOSE. IT’S THAT SIMPLE. { Sorry.}

HOW CAN your BRAND PERSUADE IN THE 9 SECOND WORLD?

FIND OUT HOW TO fascinateTHE GOLDFISH SALLYHOGSHEAD.COM

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Do you think like a goldfish?

by Sally Hogshead

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