Meet Your 7 Fascination Triggers

by Sally Hogshead on Nov 08, 2009

21,113 views

FASCINATE: Your 7 Triggers of Persuasion and Captivation . ...

FASCINATE: Your 7 Triggers of Persuasion and Captivation .

Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion, yet others go ignored? Why do you vividly remember some events, while most get filed into your mental spam filter? The answer: the 7 triggers of fascination.

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Meet Your 7 Fascination Triggers — Presentation Transcript

Meet your 7 FASCINATION Meet your 7 fascination triggers triggers

WHAT IS A TRIGGER? ? A trigger is a deeply-rooted means of arousing intense interest. Each trigger provokes a different response.

YOU HAVE SEVEN TRIGGERS: POWER POWER LUST LUST MYSTIQUE MYSTIQ ALARM PRESTIGE ALARM VICE TRUST PRESTIG VICE Let’s take the triggers one-by-one, shall we? TRUST

POWER Why We Focus on the People and Things That Control Us

If you effectively trigger power YOU WILL CONTROL OTHERS. They will defer to you and your message.

LUST: Why We Crave the Experience of Pleasure

If you trigger LUST you will draw others closer. They will CRAVE your message, WANTING MORE & MORE until satiated.

MYSTIQUE: Why We’re Intrigued by Unanswered Questions

POWER LUST MYSTIQ ALARM PRESTIG Trigger mystique, and you’ll encourage others to learn more about your message. VICE They’ll be intrigued, and seek information. TRUST

ALARM: Why We Take Action at the Threat of Negative Consequences

With alarm, you compel others to behave more urgently. They’ll take action in order to avoid negative consequences.

PRESTIGE: Why We Fixate on Symbols of Rank and Respect

A message with prestige will elevate you above others, inspiring covetousness or envy.

VICE Why We’re Tempted by “Forbidden Fruit”

By triggering vice, your message will TEMPT others to deviate from their usual code of conduct. THEY’LL ACT OUTSIDE OF STANDARD HABITS OR NORMS.

TRUST: Why We’re Loyal to Predictable, Reliable Options

WITH TRUST your message will COMFORT OTHERS, RELAX THEM, AND BIND THEM more closely to you.

POWER Each trigger leads to a different response. You’ll select triggers depending on the LUST audience, and your desired result. MYSTIQ ALARM PRESTIG VICE TRUST

By mastering the triggers, POWER your ideas become LUST more memorable. MYSTIQ Your communication becomes ALARM more compelling. PRESTIG Your marriage becomes more lasting. VICE TRUST

And, YOU become more inﬂuential and persuasive.

Whether you realize it or not, you’re already using these triggers. THE QUESTION IS: are you using the RIGHT TRIGGERS, in the RIGHT WAY, to get your desired result?

This book will show you how.

www.SallyHogshead.com

Aldrin Bibon at KJB manpower love this.. 3 months ago

Are you sure you want to Yes No

S Rivera , Entrepreneur at SIR LLC Great insight! 2 years ago

Miguel Gonzalez , Digital Creative, Content and Management Director at Euro RSCG CHI I first met Sally Hogshead when she was a creative director in New York City, and I was just breaking into the agency business. As my career progressed, I always kept an eye open for what Sally was up to. Her path through the advertising world was and is a model for everybody who aspires to excellence in marketing communications, creativity and brand innovation. Fascinate is brilliant because it's truly insightful and irrefutably applicable to all forms of digital, advertising, promotions and relationship marketing in the 21st century. 2 years ago

grzym Agreed.

A wise person once told me to always consider which of the 7 deadly sins relates to the marketing problem you're trying to solve.

Sally, your list has some overlap with the 7 deadly sins, but is much more refined for marketing purposes. Nice work! 2 years ago

Meet Your 7 Fascination Triggers

by Sally Hogshead on Nov 08, 2009

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Meet Your 7 Fascination Triggers — Presentation Transcript