Meet your 7
FASCINATION
 Meet your
7 fascination
         triggers
 triggers
WHAT IS A TRIGGER?
                                                   ?
A trigger is a deeply-rooted means of arousing int...
YOU HAVE SEVEN TRIGGERS:
                         POWER
                          POWER
                         LUST
    ...
POWER




Why We Focus on the People
and Things That Control Us
If you effectively trigger power
                                   YOU
                                   WILL
          ...
LUST:




 Why We Crave the
Experience of Pleasure
If you trigger LUST
you will draw others closer.

They will CRAVE your message,
WANTING MORE
& MORE                 until ...
MYSTIQUE:



 Why We’re Intrigued by
 Unanswered Questions
POWER
                          LUST
                          MYSTIQ
                          ALARM
                    ...
ALARM:




 Why We Take Action at the
Threat of Negative Consequences
With alarm, you compel others to
behave more urgently. They’ll take
action in order to avoid negative
consequences.
PRESTIGE:




Why We Fixate on Symbols of
    Rank and Respect
A message with prestige will elevate
you above others, inspiring
covetousness or envy.
VICE   Why We’re Tempted by “Forbidden Fruit”
By triggering vice,
your message will TEMPT
others to deviate from their
usual code of conduct. THEY’LL ACT
              ...
TRUST:   Why We’re Loyal to
         Predictable, Reliable Options
WITH TRUST
     your message will
     COMFORT OTHERS,
     RELAX THEM,
     AND BIND THEM
     more closely to you.
POWER
Each trigger leads to a different response.

You’ll select triggers depending on the
                               ...
By mastering the triggers,   POWER
your ideas become
                             LUST
more memorable.              MYSTIQ...
And, YOU become more influential and persuasive.
Whether you realize it or not, you’re already using these triggers.




  THE QUESTION IS:
  are you using the RIGHT TRIGG...
This book will show you how.
www.SallyHogshead.com
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Meet Your 7 Fascination Triggers

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FASCINATE: Your 7 Triggers of Persuasion and Captivation
.

Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion, yet others go ignored? Why do you vividly remember some events, while most get filed into your mental spam filter? The answer: the 7 triggers of fascination.

Published in: Business, Health & Medicine
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  • Brilliant!
    I never thought of this trigger thingy, but it is somewhat useful in setting the right mood for the particular audience.
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  • love this..
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  • Great insight!
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  • I first met Sally Hogshead when she was a creative director in New York City, and I was just breaking into the agency business. As my career progressed, I always kept an eye open for what Sally was up to. Her path through the advertising world was and is a model for everybody who aspires to excellence in marketing communications, creativity and brand innovation. Fascinate is brilliant because it's truly insightful and irrefutably applicable to all forms of digital, advertising, promotions and relationship marketing in the 21st century.
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  • Agreed.

    A wise person once told me to always consider which of the 7 deadly sins relates to the marketing problem you're trying to solve.

    Sally, your list has some overlap with the 7 deadly sins, but is much more refined for marketing purposes. Nice work!
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Meet Your 7 Fascination Triggers

  1. 1. Meet your 7 FASCINATION Meet your 7 fascination triggers triggers
  2. 2. WHAT IS A TRIGGER? ? A trigger is a deeply-rooted means of arousing intense interest. Each trigger provokes a different response.
  3. 3. YOU HAVE SEVEN TRIGGERS: POWER POWER LUST LUST MYSTIQUE MYSTIQ ALARM PRESTIGE ALARM VICE TRUST PRESTIG VICE Let’s take the triggers one-by-one, shall we? TRUST
  4. 4. POWER Why We Focus on the People and Things That Control Us
  5. 5. If you effectively trigger power YOU WILL CONTROL OTHERS. They will defer to you and your message.
  6. 6. LUST: Why We Crave the Experience of Pleasure
  7. 7. If you trigger LUST you will draw others closer. They will CRAVE your message, WANTING MORE & MORE until satiated.
  8. 8. MYSTIQUE: Why We’re Intrigued by Unanswered Questions
  9. 9. POWER LUST MYSTIQ ALARM PRESTIG Trigger mystique, and you’ll encourage others to learn more about your message. VICE They’ll be intrigued, and seek information. TRUST
  10. 10. ALARM: Why We Take Action at the Threat of Negative Consequences
  11. 11. With alarm, you compel others to behave more urgently. They’ll take action in order to avoid negative consequences.
  12. 12. PRESTIGE: Why We Fixate on Symbols of Rank and Respect
  13. 13. A message with prestige will elevate you above others, inspiring covetousness or envy.
  14. 14. VICE Why We’re Tempted by “Forbidden Fruit”
  15. 15. By triggering vice, your message will TEMPT others to deviate from their usual code of conduct. THEY’LL ACT OUTSIDE OF STANDARD HABITS OR NORMS.
  16. 16. TRUST: Why We’re Loyal to Predictable, Reliable Options
  17. 17. WITH TRUST your message will COMFORT OTHERS, RELAX THEM, AND BIND THEM more closely to you.
  18. 18. POWER Each trigger leads to a different response. You’ll select triggers depending on the LUST audience, and your desired result. MYSTIQ ALARM PRESTIG VICE TRUST
  19. 19. By mastering the triggers, POWER your ideas become LUST more memorable. MYSTIQ Your communication becomes ALARM more compelling. PRESTIG Your marriage becomes more lasting. VICE TRUST
  20. 20. And, YOU become more influential and persuasive.
  21. 21. Whether you realize it or not, you’re already using these triggers. THE QUESTION IS: are you using the RIGHT TRIGGERS, in the RIGHT WAY, to get your desired result?
  22. 22. This book will show you how.
  23. 23. www.SallyHogshead.com
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